Prepared for the New Media Driver's License course at Michigan State University. GameStop is a one-stop shop for all video gamer needs: from new and used consoles, games and accessories to the latest news, reviews and pre-order exclusives. However, in an era when gamers are moving toward digital downloads and software sales are dropping across the industry, GameStop needs to maintain their position as a leader in the market. One way to stay relevant is by jumping on the digital gaming trend by becoming a "go-to" resource for customers. The digital strategy, GS 3.0, will reach GameStop customers that are not aware that the company is more than a brick and mortar or are not currently downloading content, prospective customers (i.e. new gamers), and non-GameStop gamers as they search for information they can find on blog posts, from PPC ads as they research games and digital downloads, and through social media posts. GS 3.0 is for the gamer and GameStop is the only stop for digital downloads.

2. VG Market Trends
• New ↓ to 41%
• Used ↓ to 9%
• DL ↑ to 31%
2013 GS Sales
• 38.5% new VG
• 25.8% used VG
• 16% Digital Sales

3. GS clients
Non-GS
Prospective GS clients

4. News
Reviews
Content
Games

5. 1. Increase awareness of GS as a retailer
of digital gaming
2. Increase digital sales by 5% over the
next year ($10.8 million)

6. Transporting gamers into the future…
Online store
Content gamers want
Gaming Community

7. Product showcase
What gamers are
searching for and
finding elsewhere…
Critique
Insider gaming news
Cheats
Walkthroughs

8. GS 3.0 has the
excitement of a Gamer!
What gamers want?
Objective Content…

9. Save with Digital Games
www.gamestop.com
Order Now and Save 20%
Largest collection of downloads
Pre-Order Digital Games
www.gamestop.com
Order Now for More Access
Search PSN, XBox, & PC Downloads
Google Adwords
$100.00/day
○ $73,000/year for 2
ads
275% ROI

10. Power to the Players
• Content
• Community
• Downloads