Communication Accommodation Theory

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Communication Accommodation Theory

  1. 1. When speakersinteract, they adjust their speech, their vocal patterns, and/or their gestures to accommodate others.
  2. 2. Social Identity TheoryCommunicationAccommodation Theory
  3. 3. Tajfel and Turner(1979)A theory that proposes a person’s identity and is shaped by the groups to which he or she belongs.
  4. 4. In-groupsGroups in which a person feels he or she belongs.Out-groupsGroups in which a person feels he or she does not belong.
  5. 5. Speech and behavioral1. similarities anddissimilarities exist in all conversations.
  6. 6. 2.Themanner in which we perceive the speech and behaviors of another will determine how we evaluate a conversation. Perception & Evaluation
  7. 7. Perception Process of attending to and interpreting a message.Evaluation Process of judging a conversation.
  8. 8. 3.Language and behaviorsimpart information about social status and group belonging.
  9. 9. 4.Accommodation varies in its degree of appropriateness, and norms guide the accommodation process.
  10. 10. WAYS TO ADAPT OR ACCOMMODATE INCONVERSATIONS
  11. 11. ConvergenceIt ticks me off thatI can’t even smoke inmy own apartment. I ain’t gonna take it! Man, that sucks! You light up where you want!
  12. 12.  Strategyused to adapt toanother’s behavior.
  13. 13. DivergenceIt ticks me off thatI can’t even smoke inmy own apartment. I ain’t gonna take it! That’s disturbing. I’d discuss it with your landlord. It’s against the Constitution
  14. 14.  Strategyused to accentuate the verbal and nonverbal difference between two communicators.
  15. 15. OveraccommodationIt ticks me off thatI can’t even smoke inmy own apartment. I ain’t gonna take it! That should tick you off! That’s not American! Smoking’s your right. That’s ripping you off!
  16. 16.  Attemptto overdoefforts inregulating, modifying, orresponding to others.
  17. 17. Sheena V. Bautista

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