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Product Development with Lean UX

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Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.

Published in: Design

Product Development with Lean UX

  1. 1. Product Development with Lean UX
 Sheen Yap Lean UX & How To Design Digital for a Changing World Decoded London 19/3/2015
  2. 2. Introduction • Sheen Yap  • UX expert, design leader and lean evangelist • 18-years’ experience across web, mobile, iTV • Helping startups and corporates build better products through Lean and UX methods
  3. 3. change is the only constant
  4. 4. our reaction? • Innovate or die? Do more stuff? Execute faster? 
  5. 5. before we get ahead of ourselves
  6. 6. 9 out of 10 startups fail Most fail because they’ve built the wrong product Projects ______
  7. 7. Learning from Startups
  8. 8. Company Phases
  9. 9. Company Phases DISCOVERy Execution
  10. 10. Company Phases DISCOVERy Execution in search of a repeatable and scalable business model
  11. 11. Company Phases DISCOVERy Execution in search of a repeatable and scalable business model executing a repeatable and scalable business model
  12. 12. Execution phase: 
 Failure due to performance
  13. 13. Discovery phase: 
 Failure is necessary for Learning
  14. 14. Attitude to failure
  15. 15. Product Development Process needs to change!
  16. 16. Requirements Build Test Launch Waterfall ? 3-24 months Idea Customer Validation works when everything is predictable
  17. 17. Requirements Build Test Launch Waterfall ? 3-24 months Idea User Validation learning too late! Can’t change course No customer involvement …but in discovery phase
  18. 18. Requirements Build Test Launch Agile ? 3-24 months Idea Customer Validation Build Test Build Test handles requirements changes
  19. 19. Requirements Build Test Launch Agile ? 3-24 months Idea Customer Validation Build Test Build Test learning too late! stepped waterfall No customer involvement …but in discovery phase
  20. 20. Launch UX/UCD ?3-24 months Idea Customer Validation UX UT UX Req Build Test Build Testuser involvement
  21. 21. Launch UX/UCD ?3-24 months Idea Customer Validation UX UT UX Req Build Test Build Test learning too late! in the wildin the lab UT UX Build Test more cycles needed …but in discovery phase
  22. 22. Build Test Launch Agile UX ?3-24 months Idea Customer Validation Build Test Build Test UX UT UX UT UX Req improved collaboration
  23. 23. Build Test Launch Agile UX ?3-24 months Idea Customer Validation Build Test Build Test UX UT UX UT UX Req learning too late! in the wildin the lab …but in discovery phase
  24. 24. Build Test Launch Lean UX ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req
  25. 25. Build Test Launch Lean UX ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req early learning solving user problems continous iterations
  26. 26. Build Test Launch In Practice ? 3-24 months UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 1 MVP Version 2
  27. 27. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
  28. 28. Lean Canvas • Tools • Business modelling a lean canvas • Customer insights - jobs to be done • Mvp  • Performance modelling with customer factory  • Experiment board  ✔ ✗ ✔ ✗ ✔ ✗ ✗ ✗ ✔ ✗ ✔ ✔ ✗ ✔ ✔ ✗ ✗✔ ✔ ✗ ✔ ✔✗ ✔ LeanStack https://leanstack.com/
  29. 29. Jobs-to-be-done Focus on the job, not the customer http://blog.intercom.io/when-personas-fail-you/
  30. 30. Problem Interview Maurya, Ash (2012). Running Lean. O'Reilly Media
  31. 31. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
  32. 32. THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER Offer Creation Ash Maurya PracticeTrumpsTheory.com
  33. 33. Solution Interviews Maurya, Ash (2012). Running Lean. O'Reilly Media
  34. 34. MVP Version 1 Build Test Launch ? UX Req Build Test Launch UX Req ? Build Test Launch UX Req ? Build Test Launc UX Req Problem Validation Solution Validation MVP Version 2
  35. 35. MVP Kirill Shikhanov “MVP”. https://dribbble.com/shots/1753131-MVP
  36. 36. Measuring Performance Maurya, Ash (TBD). The Customer Factory. TBD
  37. 37. Tracking Learning LeanStack https://leanstack.com/
  38. 38. Other UX Tools Usability Testing Ethno- graphy Interviews Partici- patory Design Focus Groups Eye Tracking Compe- titive Research Diary Study Bench- marking Forum Mining Blogpost Test Landing Page Tests PPC Tests A/B Tests Customer Feedback Card Sorting Wizard of Oz Neuro Imaging Data Mining Data Analysis Ad Hoc Question- naire Intercept Surveys Email Surveys Product Stubs
  39. 39. Principles
  40. 40. Learning Mindset
  41. 41. Customer Validation
  42. 42. Scientific Approach
  43. 43. Autonomous Team
  44. 44. References
  45. 45. Thanks for listening! Sheen Yap Follow on Twitter: @sheen Connect: uk.linkedin.com/in/sheenyap

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