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06 DIGI CREATIVE responsibilities


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Responsibilities of a digital creative - James Cooper

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06 DIGI CREATIVE responsibilities

  1. 1. The responsibilities of a digital creative12.09.11
  2. 2. Ale spoke about a mindshift change for digitalcreativesNow we’re going to talk about you, your ‘trade’ (i.eideas) and how to sell work
  3. 3. What does a digital creative do?
  4. 4. It’s a hot topic agency spy
  5. 5. why so serious?Truth is: it’s harder to be a ‘digital’ creative than a‘traditional’ creative
  6. 6. That’s assuming you have adecent digital strategy andproduction on board.  STRATEGY PRODUCTION
  7. 7. No two briefs are ever the same.Get used to being flexible. 
  8. 8. idea is just 10%See the idea through. You can’t rely on a director ora digital production company. 
  9. 9. If it’s a facebook page, who is going to write thecopy?If it’s a interactive movie, who is going to art directthe scenes?If it’s a YouTube scavenger hunt who is going towork out the game mechanics?
  10. 10.
  11. 11. The best digital creatives get their hands dirty
  12. 12. IdeasBe honest.Would you really do that? Would you share with yourfriends?Can you explain the idea to your mum or friends in abar?
  13. 13. IdeasWill it work technically?Are you sure? How do you know?On budget?Are you sure? How do you know?
  14. 14. IdeasSome pointers
  15. 15. THANKS!
  16. 16. WORKSHOP
  17. 17. Virgin Atlantic is having troubleselling coach seats. How do youhelp them with digital?