6. What is a startup?
“Startup is a state of mind,” says Adora Cheung, cofounder &
CEO, Homejoy
F R O M A G E N C Y T O S TA R T U P
“A startup is a company working to solve a problem
where the solution is not obvious and success is not
guaranteed,” says Neil Blumenthal, cofounder & co-CEO,
Warby Parker
“If you are generating revenues below $20 million, have less
than 80 employees, and remain resolutely in control of the
company you started, you’re likely running a startup,” says
Forbes
13. Agency Startup
Do
F R O M A G E N C Y T O S TA R T U P
Learn
Client factor Investor factor
Multitasking Focus
Flawless execution Ship it
Creative Developers
14.
15. Agency Startup
F R O M A G E N C Y T O S TA R T U P
Process-driven Success-driven
Teamwork 1-person dpt.
Compatibility New tech
The pitch Traction
16. Agency Startup
Budget hungry
F R O M A G E N C Y T O S TA R T U P
Budget lean
Lips sealed Let’s talk
Deadlines Self-starter
Consolidation Independence
22. F R O M A G E N C Y T O S TA R T U P
MVP, prototype, disruption, angels, growth
hacking, pivot, traction, term sheet, seed round
The Lingo
Comp, RFP, pitch, ROI, brief, CTA, bookend, GRP,
rough cut, geofencing
23. F R O M A G E N C Y T O S TA R T U P
Scarcity of females
24. F R O M A G E N C Y T O S TA R T U P
Women control 80% of spending, yet only 3%
of creative directors are female
Scarcity of females
25. F R O M A G E N C Y T O S TA R T U P
Lack of mentorship
!
Other career is calling
!
Work-life balance
!
Education
!
Thick-skinned
Why?
26. F R O M A G E N C Y T O S TA R T U P
Job creation
27. F R O M A G E N C Y T O S TA R T U P
Vital to defining Austin’s future
29. Help & learn from one another
F R O M A G E N C Y T O S TA R T U P
30. F R O M A G E N C Y T O S TA R T U P
Could startups save the dying agency model?
Could agencies decrease startup failures?
Together, can we help solve some of our cities
biggest challenges?
Can we improve the male to female ratio?
31. F R O M A G E N C Y T O S TA R T U P
ARE STARTUPS THE NEW AGENCY?