Research into an existing target audience of VIBE magazine by Shayne Quiseo

1. By Shayne Quiseo

3.  In this presentation, I will be researching the
VIBE magazine about their current target
audience they are aiming their product for.
 I have accomplished this by searching
through Google and typed ‘VIBE magazine
media pack’ and found this PDF file called
‘Media Kit - VIBE LifeStyle Network’

4. Starting from this presentation, I will be showing
you the information I have found from this
Media kit from VIBE magazine.
As you can see, I have highlighted the texts
that show who the target audience of the
VIBE magazine are. From this picture on the
In this picture, it clearly shows right, they have pointed out that they have
who their existing target reached more than one million young adults
audience are that were persuaded in buying their
magazine.

5. This magazine does not only write about
the music industry but also involves;
fashion, lifestyle, new media and more
as shown here.
This gives them the chances in getting
their target audience’s attention by
giving them the things they look for in
persuading them to buy their product.
Not only that, they also give out
these variety of events that would
be enjoyable for their customers
(young adults) to attend for the
same reason.

6.  As they are the
target audience of
this magazine, VIBE
made sure that they have also provided them
entertainment , not only by talking about the
music industry but also providing them events
such as music festivals etc. which could help
them earn a customer loyalty.

7. They have not only
shown the
percentage amount
of audiences that
have bought their
product, but have
also stated the total
audience to give the
This page specifically talks about who
proper amount
their target audience are. As shown on
right, they have stated exactly who they added all together.
are;
Men, Women, Age, Education, Employm
ent and Race including with its

8. Here is another website I have discovered which helped me find out who the
VIBE magazine’s existing target audience are from the website called
‘Wikipedia’.