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Content creation metrics are just as important as the metrics used in analyzing your published content’s reach and impact. Do you have consistent, trustworthy metrics for your content workflows? No matter where you are on the path from unstructured content toward Intelligent Content, metrics matter. Do you have any idea how your content creation metrics will change as you take up the challenge of creating Intelligent Content—and more importantly, how they will impact your budget and resource needs over time? For example, what is the difference in average number of pages per day when writing unstructured vs. well-structured content? Do the numbers vary significantly between generic web content and deep technical content? Do changes within the editing discipline track with changes within the writing discipline or with governance… or with neither of these? This session will address these questions—plus the fundamental tasks of creating baseline metrics and integrating changing metrics into your budget planning.