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STRATEGIC STORYTELLING
Do you have a story?
“We help organizations tell better stories
and deliver them visually to solve
business problems"
SHAWN BROXSON
Founder & Chief Storyteller
WHAT WE DO
We then tell that story visually:
• Sales decks & support materials
• Investor relations presentations
• Websites and landing Pages
• Advertising campaigns
• Video storyboards and scripts
• Lead generation strategies
We work directly with corporations
and their executive to craft their story.
Let us show you…
WHAT WE DO
CHANGING MINDS
PROBLEM
The 2020 US Census was a mess between Covid-
19, political issues and confusion around data
policy.
SOLUTION
Our team of of messaging experts worked with a
former US Census executive to craft a fact-based
story of how census data is used.
We then layered in crisis management to aid the
organization in real-time communications
response.
PROBLEM
The CEO of a robotic automation
company found his story was not
resonating. He came from a technical
background.
CHANGE
Stop talking about robotic
technology ad nauseum.
Speak to the customer about
business impact weaving in a
minimal tech story.
WHAT WE DO
• Investment Presentation
• Board of Directors Presentation
• Executive Invite Video
• Webinar Video
DELIVERABLES
PROBLEM
How does an oil and gas staffing
company stand out in an industry where
no one stands out?
APPROACH
Understand the buyer and influencers:
Stressed out pipeline project managers.
With budget authority.
Create an emotional message that resonates
directly with them
Show the buyer we understand their
challenges and sell one emotional story:
Safety.
WHAT WE DO
WHAT WE DO
PROBLEM
How do we speak to an exclusive clientele
of high-net-worth individuals about their
cyber-security risks?
CHANGE
Develop an understanding of how these people buy.
Simplify the cyber-security pitch , surround it with
immersive imagery of their properties and focus on
the concierge service. 1
• Investment Presentation
• Board of Directors Presentation
• Executive Invite Video
• Webinar Video
DELIVERABLES
STORYTELLING IN ACTION…
WHY IT MATTERS
“A story doesn’t live on paper.
It doesn’t hide in a messaging brief.
It has to be told visually to be impactful”
SHAWN BROXSON
Founder & Chief Storyteller
STORY DRIVEN VIDEOS
INNOVATION EVENTS
MARKETING COLLATERAL
BRANDING CHANGE
SALES COLLATERAL
BRANDS WE HELP

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Strategic Storytelling - FifteenSixty

  • 2. Do you have a story? “We help organizations tell better stories and deliver them visually to solve business problems" SHAWN BROXSON Founder & Chief Storyteller WHAT WE DO
  • 3. We then tell that story visually: • Sales decks & support materials • Investor relations presentations • Websites and landing Pages • Advertising campaigns • Video storyboards and scripts • Lead generation strategies We work directly with corporations and their executive to craft their story. Let us show you… WHAT WE DO
  • 4. CHANGING MINDS PROBLEM The 2020 US Census was a mess between Covid- 19, political issues and confusion around data policy. SOLUTION Our team of of messaging experts worked with a former US Census executive to craft a fact-based story of how census data is used. We then layered in crisis management to aid the organization in real-time communications response.
  • 5. PROBLEM The CEO of a robotic automation company found his story was not resonating. He came from a technical background. CHANGE Stop talking about robotic technology ad nauseum. Speak to the customer about business impact weaving in a minimal tech story. WHAT WE DO • Investment Presentation • Board of Directors Presentation • Executive Invite Video • Webinar Video DELIVERABLES
  • 6. PROBLEM How does an oil and gas staffing company stand out in an industry where no one stands out? APPROACH Understand the buyer and influencers: Stressed out pipeline project managers. With budget authority. Create an emotional message that resonates directly with them Show the buyer we understand their challenges and sell one emotional story: Safety. WHAT WE DO
  • 7. WHAT WE DO PROBLEM How do we speak to an exclusive clientele of high-net-worth individuals about their cyber-security risks? CHANGE Develop an understanding of how these people buy. Simplify the cyber-security pitch , surround it with immersive imagery of their properties and focus on the concierge service. 1 • Investment Presentation • Board of Directors Presentation • Executive Invite Video • Webinar Video DELIVERABLES
  • 8. STORYTELLING IN ACTION… WHY IT MATTERS “A story doesn’t live on paper. It doesn’t hide in a messaging brief. It has to be told visually to be impactful” SHAWN BROXSON Founder & Chief Storyteller