SUCCESs

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  • Note: this powerpoint shows how to use the principles discussed in the SUCCESs model handout.
  • Note: You are writing for the school newspaper. Your audience is your fellow students.
  • Discussion: how does this headline-writing activity relate to your third project? How can you use these skills to craft an effective brochure? Compare the process your group used to come up with a headline with the process you’d need to use to craft this headline.
  • Note: The question meets the simple, unexpected, concrete, emotional, and story criteria of the SUCCESs model. If you knew the source of the data, it would also be credible.
  • SUCCESs

    1. 1. SUCCESs
    2. 2. Bert Glandon, President of the College of Western Idaho, announced today that the entire CWI faculty will travel to Seattle May 7-10 for a colloquium in new teaching methods. Among the speakers will be anthropologist Margaret Mead, Idaho Governor Otter, and Secretary of the US Department of Education Arne Duncan.Work with your group to write a headline for this story.
    3. 3. Finals cancelled!Why is this the appropriate headline?
    4. 4. Which is more likely to kill you?A. A deerB. A Shark
    5. 5. Answer: A deer! (A)What is the purpose of this question?What is at the root of the question?How does the question work?What did the people who wrote this question need to know in order to compose it?What do you think the process of crafting this question looked like? Describe it in as much detail as possible.

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