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The One Minute Pitch 
Shaun Foster
Imagine for a moment… 
• You are working in NY City
You visit a friend at a design studio and start to talk…
You have an amazing idea
You know it could be BIG 
• It is your Destiny 
• Watch the advertisement (how does it “pitch” the game) 
• https://www.yo...
As your mind whirls with possibility you get on the elevator
• The door opens and you see…JJ Abrams! 
• (of the new Star Wars, Star Trek, Lost, Alias)
JJ Pushes the elevator button. You have 1-2 minutes before he gets off the 
elevator. How to describe your idea to JJ. Wou...
As the elevator descends you think about the pitch 
videos you made for your senior thesis and Project M
Give the perfect (elevator) pitch (from inc.)
3 Steps for constructing your pitch
Before I give you the 3 Steps… 
• Everyone needs a simple and compelling way to explain what they do 
• Communicates a com...
1) Connect with empathy (and a hook) 
• Describe the problem, riddle (this is a HOOK). Metaphorically…The 
images below ar...
2) Offer an objective solution 
• Wouldn't it be great if there were a student that could design and 
implement an origina...
3) Provide differentiation 
• How will you be original? Better… 
• What I’ve done in the past 
• What I know that others d...
Deliver your message 
• format most understandable to your audience 
• least amount of time 
• creates the most interest a...
MR. ABE
Art of War – by Sun Tsu 
• Art of War (ancient Chinese book on strategy) taught in the top 
business schools and military ...
7 Ways to Use Brain Science to Hook Readers 
• Surprise 
• Emotional design 
• Explain the goal 
• Tell only what is neces...
https://www.youtube.com/watch?v=XvxtC60V6kc 
Also discuss Student Pitch Example: 
https://www.youtube.com/watch?v=dqIEE-g_...
Up to this point we have mostly discussed: 
• The pitch from a written & verbal standpoint 
• Let’s switch to the addition...
Filming Advice 
• Practicals (non-film specific lights) – look up 3 point lighting 
• Multiple Takes: 
• Borrow a friends ...
From the Book: Rebel without a Crew, maker 
of Spy Kids, Sin City, etc… 
https://www.youtube.com/watch?v=4UOa7tkByrw
Editing Advice 
• Cutting on the motion (or the still) 
• Staging: Guiding the eye 
• Smoothing between cuts 
• Strong vis...
The Role of Audio 
• Also record from a separate microphone 
• Audio accounts for up to 50% of viewer perception 
• How to...
Additional / Research 
• Make them 
• Simplify 
• Research their targets 
• Specifics: Project M: Positive Change & Think ...
The Practical Elements 
• Who are you, how to reach you 
• Follow-up 
• Have fun, be creative! Think different!
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The One Minute Pitch

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How to make a 1 minute video pitch presentation for students

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The One Minute Pitch

  1. 1. The One Minute Pitch Shaun Foster
  2. 2. Imagine for a moment… • You are working in NY City
  3. 3. You visit a friend at a design studio and start to talk…
  4. 4. You have an amazing idea
  5. 5. You know it could be BIG • It is your Destiny • Watch the advertisement (how does it “pitch” the game) • https://www.youtube.com/watch?v=9ZyQK6kUdWQ&feature=trueview-instream From: http://www.destinythegame.com/
  6. 6. As your mind whirls with possibility you get on the elevator
  7. 7. • The door opens and you see…JJ Abrams! • (of the new Star Wars, Star Trek, Lost, Alias)
  8. 8. JJ Pushes the elevator button. You have 1-2 minutes before he gets off the elevator. How to describe your idea to JJ. Would you make the sale?
  9. 9. As the elevator descends you think about the pitch videos you made for your senior thesis and Project M
  10. 10. Give the perfect (elevator) pitch (from inc.)
  11. 11. 3 Steps for constructing your pitch
  12. 12. Before I give you the 3 Steps… • Everyone needs a simple and compelling way to explain what they do • Communicates a compelling value proposition • Avoid: Hi my name is Design Student X. I can deliver a great project. Do you have a project for me to work on?
  13. 13. 1) Connect with empathy (and a hook) • Describe the problem, riddle (this is a HOOK). Metaphorically…The images below are simply to be a visual reminder that you want to create an emotional response • (also remember to) Build rapport – to do this you have to know / relate in some meaningful way to your audience
  14. 14. 2) Offer an objective solution • Wouldn't it be great if there were a student that could design and implement an original solution to X • One of the most important (design / world) problems I’m interested in helping to solve X:
  15. 15. 3) Provide differentiation • How will you be original? Better… • What I’ve done in the past • What I know that others don’t • (honest, specifics) How my personality works well in a group • You can find advantages in any type of personality: Great researchers, leaders, take direction well, originality of thought
  16. 16. Deliver your message • format most understandable to your audience • least amount of time • creates the most interest and desire
  17. 17. MR. ABE
  18. 18. Art of War – by Sun Tsu • Art of War (ancient Chinese book on strategy) taught in the top business schools and military academies • Research your target • “If you know the enemy and know yourself, you need not fear the result of a hundred battles”
  19. 19. 7 Ways to Use Brain Science to Hook Readers • Surprise • Emotional design • Explain the goal • Tell only what is necessary (Don’t assume they know everything) • Tell specifics • Conflict • It must make sense
  20. 20. https://www.youtube.com/watch?v=XvxtC60V6kc Also discuss Student Pitch Example: https://www.youtube.com/watch?v=dqIEE-g_-Uc What do they do well? What’s missing?
  21. 21. Up to this point we have mostly discussed: • The pitch from a written & verbal standpoint • Let’s switch to the additional visual possibilities offered by making a quick video • Use your smart device:
  22. 22. Filming Advice • Practicals (non-film specific lights) – look up 3 point lighting • Multiple Takes: • Borrow a friends phone shoot with 2 cameras at ones then cut between them • If you make a mistake, pause, then keep going • Hand held vs sticks (tripod) • Intercut with engaging visuals • Find online graphics, audio & video resources (Royalty free) online! • Build a visual narrative with a payoff • Show it, don’t say it
  23. 23. From the Book: Rebel without a Crew, maker of Spy Kids, Sin City, etc… https://www.youtube.com/watch?v=4UOa7tkByrw
  24. 24. Editing Advice • Cutting on the motion (or the still) • Staging: Guiding the eye • Smoothing between cuts • Strong visuals that create emotional impact • Pacing can reflect the pitch
  25. 25. The Role of Audio • Also record from a separate microphone • Audio accounts for up to 50% of viewer perception • How to synch your audio -> video • Make a loud noise at the start of the production. Then you can look at your audio tracks in Premiere (or whatever you are using)
  26. 26. Additional / Research • Make them • Simplify • Research their targets • Specifics: Project M: Positive Change & Think Different • Thesis Pitch: Design Focused Challenge • Technical Help: Use Lynda.com (link through the library) for a quick get up to speed with Adobe: Premiere
  27. 27. The Practical Elements • Who are you, how to reach you • Follow-up • Have fun, be creative! Think different!

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