Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
AdWords Case Study #3
Keyword Search Intent
Clients Old Campaigns vs SLAM Strategy New Campaigns
Case Study Overview
• This case study compares the intent behind the keywords within our clients
old campaigns before we s...
0
10
20
30
40
50
60
Very High High Medium Low Very Low NA
Keyword Intent
SLAM vs Client Campaigns
SLAM client
• A summary ...
65
33
SLAM AdWords Keyword Intent
% high - very high % med - low
13
82
Client AdWords Keyword Intent
% high - very high % ...
SLAM % of total
Very High High Medium Low Very Low NA
client % of total
Very High High Medium Low Very Low NA
A good AdWor...
Summary
• Doing proper research of your keywords can make all the difference
to the outcome of your campaigns performance ...
Contact us now
SLAM Strategy is a Google AdWords Certified Partner
All our AdWords specialists are Google AdWords Certifie...
Upcoming SlideShare
Loading in …5
×

AdWords Case Study #3 Keyword Intent

803 views

Published on

  • Be the first to comment

  • Be the first to like this

AdWords Case Study #3 Keyword Intent

  1. 1. AdWords Case Study #3 Keyword Search Intent Clients Old Campaigns vs SLAM Strategy New Campaigns
  2. 2. Case Study Overview • This case study compares the intent behind the keywords within our clients old campaigns before we stepped in and the first month of our adWords campaign for the client. • The intent of a keyword relates to what phase of the buying cycle the searcher is in. The further along the buying cycle they are the more likely they will turn into a conversion. • When running a Google AdWords campaign focused on conversions, the intent of the searcher is highly important to determining the return on investment from the campaign. The higher the intent the greater the chance that the searches click to your website or landing page will convert to an enquiry and then a sale.
  3. 3. 0 10 20 30 40 50 60 Very High High Medium Low Very Low NA Keyword Intent SLAM vs Client Campaigns SLAM client • A summary of our client campaigns in an apples for apples comparison shows that while our clients may have a fair knowledge of AdWords in some cases, our team of AdWords certified individuals knowledge of AdWords and the intent behind the keyword is much higher. • This helps to reinforce why our clients average “click to enquiry rate” is 14% and why our average return on investment is 3094% (For every $100 spent we generate $3094 in income for our clients)
  4. 4. 65 33 SLAM AdWords Keyword Intent % high - very high % med - low 13 82 Client AdWords Keyword Intent % high - very high % med - low With a clear focus on intent our clients advertising budgets go further as less money is wasted on clicks that don’t convert. While medium to low intent keywords can convert, the conversion rates drop off
  5. 5. SLAM % of total Very High High Medium Low Very Low NA client % of total Very High High Medium Low Very Low NA A good AdWords strategy is to create a campaign that has a combination of high and low intent keywords and monitor the performance to see what is actually converting. While it may be obvious as to what keywords are high intent and what are low, there are always exceptions to the rule. So a mix is always a good way to put together your strategy Our clients campaigns as with most campaigns didn’t have this knowledge and as a result their campaign were very wasteful of their advertising dollars.
  6. 6. Summary • Doing proper research of your keywords can make all the difference to the outcome of your campaigns performance that directly relates to the profitability of your business. • AdWords is a superb platform for generating enquiries and if set up correctly and run properly can be one of the most valuable advertising tools you have.
  7. 7. Contact us now SLAM Strategy is a Google AdWords Certified Partner All our AdWords specialists are Google AdWords Certified Individuals In addition to Google AdWords SLAM Strategy have specialists in Search Engine Optimisation, Social Media and Web design and Development www.slamstrategy.com.au www.facebook.com/slamstrategy www.twitter.com/slamstrategy www.linkedin/company/slam-strategy enquiries@slamstrategy.com.au

×