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Congress

  1. 1. SOCIAL MEDIA TRAINING CONGRESS Shauneen Armstrong
  2. 2. • Engaging in social media is not instant; keep at it
  3. 3. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly
  4. 4. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly• Social media doesn’t mean not engaging in traditional media outlets
  5. 5. • Engaging in social media is not instant; keep at it• Ifyou’re investing in social media, you must invest time and people to do it properly• Social media doesn’t mean not engaging in traditional media outlets• Ensure that your online addresses are on all communications (not just logos)
  6. 6. BLOGGING
  7. 7. BLOGGING• Quick, easy and allows you to bypass the mainstream media
  8. 8. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers
  9. 9. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs
  10. 10. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message
  11. 11. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips
  12. 12. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips• Blogs are not for press releases
  13. 13. BLOGGING• Quick, easy and allows you to bypass the mainstream media• Allows you to communicate directly with your readers• Journalists read blogs• Blogs help cement your message• Reference inspiration or hat tips• Blogs are not for press releases• Post regularly
  14. 14. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs
  15. 15. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc
  16. 16. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors
  17. 17. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere
  18. 18. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere• Sometimes we all make mistakes, own up and move on
  19. 19. • Blogcontent can be words, pictures, videos, audio or short and sweet paragraphs• When a post is live, push out on Facebook, Twitter etc• Can track visitors• Linking is love in the blogosphere• Sometimes we all make mistakes, own up and move on
  20. 20. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide
  21. 21. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting
  22. 22. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices
  23. 23. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices• Ask readers what do they think
  24. 24. • Do not delete posts, or amend them without saying so; it will look like you’ve something to hide• Create titles that look interesting• Posts should be written by a variety of voices• Ask readers what do they think• Do not be afraid of negative comments and always be polite
  25. 25. AUDIOBOO
  26. 26. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files
  27. 27. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files• Usingthe free version allows 5 minute files which can be shared via websites, twitter, facebook and on the app
  28. 28. AUDIOBOO• Audioboo is a website, a phone app which allows users to share sound files• Usingthe free version allows 5 minute files which can be shared via websites, twitter, facebook and on the app• Using it couldn’t be easier
  29. 29. YOUTUBE
  30. 30. YOUTUBE• Videos are a great and easy way to share a message
  31. 31. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes
  32. 32. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter
  33. 33. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter• You don’t have to be Scorsese to make compelling content
  34. 34. YOUTUBE• Videos are a great and easy way to share a message• Ideally they should be short and sweet, try to keep under 2 minutes• Videos on YouTube are easy to share on websites, Facebook & Twitter• You don’t have to be Scorsese to make compelling content• Videos don’t always have to be made by you
  35. 35. TWITTER
  36. 36. TWITTER• Share
  37. 37. TWITTER• Share• Listen
  38. 38. TWITTER• Share• Listen• Ask
  39. 39. TWITTER• Share• Listen• Ask• Respond
  40. 40. TWITTER• Share• Listen• Ask• Respond• Reward
  41. 41. TWITTER• Share• Listen• Ask• Respond• Reward• Interact
  42. 42. TWITTER• Share • Follow Twitter trends• Listen• Ask• Respond• Reward• Interact
  43. 43. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask• Respond• Reward• Interact
  44. 44. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask • Find your voice• Respond• Reward• Interact
  45. 45. TWITTER• Share • Follow Twitter trends• Listen • Build followers• Ask • Find your voice• Respond • Use Twitter apps• Reward• Interact
  46. 46. • Tweets are 140 characters
  47. 47. • Tweets are 140 characters• Tryto keep the character count lower so others can easily retweet
  48. 48. • Tweets are 140 characters• Try to keep the character count lower so others can easily retweet• If you’re adding an url, twitter will shorten it for you
  49. 49. • Tweets are 140 characters• Try to keep the character count lower so others can easily retweet• If you’re adding an url, twitter will shorten it for you• Use bit.ly to shorten urls yourself, allowing you to track hits
  50. 50. RETWEETING OLD & NEW
  51. 51. RETWEETING OLD & NEW•Aretweet (RT) is when you see something interesting andyou share it/retweet it to your followers.
  52. 52. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).
  53. 53. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).• Twitter has a retweet button (new), but it doesn’t allow you to amend tweet, or add your own thoughts
  54. 54. RETWEETING OLD & NEW•A retweet (RT) is when you see something interesting and you share it/retweet it to your followers.• Make your tweets retweetable by trying to keep under 130 characters (to allow for people’s names to be added).• Twitter has a retweet button (new), but it doesn’t allow you to amend tweet, or add your own thoughts• Retweetingold style means cutting and pasting, and allows you to add a comment.
  55. 55. HASHTAGS
  56. 56. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow
  57. 57. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow• Many TV shows have a hashtag allowing viewers to have an online conversation about the show, ie #rtefl
  58. 58. HASHTAGS• Hashtags make following a conversation on a given subject easier to follow• Many TV shows have a hashtag allowing viewers to have an online conversation about the show, ie #rtefl• Byfollowing a hashtag conversation, you can follow what others are saying about a thread, not just your followers
  59. 59. BRANDING YOUR TWITTER PAGE
  60. 60. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter
  61. 61. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter• Add a bio, you have space to add information about yourself and you should use this
  62. 62. BRANDING YOUR TWITTER PAGE• Your avatar is a representation of you on Twitter• Add a bio, you have space to add information about yourself and you should use this• The background image/colour/design can be changed
  63. 63. MAKING MORE OF TWITTER
  64. 64. MAKING MORE OF TWITTER• Twitpic/Yfrog• Instagram• Twitter search
  65. 65. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER
  66. 66. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTERFacebook and Twitter are two completely different networks
  67. 67. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTERFacebook and Twitter are two completely different networks
  68. 68. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER Facebook and Twitter are two completely different networksMultiple tweets daily, then auto-updated on Facebook will look spammy
  69. 69. TWITTER AUTOUPDATING TO FACEBOOK TO TWITTER Facebook and Twitter are two completely different networksMultiple tweets daily, then auto-updated on Facebook will look spammy The language on both networks is different
  70. 70. TWITTER PLATFORMS
  71. 71. TWITTER PLATFORMS• Twitter website
  72. 72. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer
  73. 73. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer• Twitter’s own app
  74. 74. TWITTER PLATFORMS• Twitter website• Tweetdeck for phone/computer• Twitter’s own app• Twitterific
  75. 75. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES
  76. 76. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense
  77. 77. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality
  78. 78. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn
  79. 79. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing
  80. 80. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human
  81. 81. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human• Know the community
  82. 82. SOCIAL MEDIA GUIDELINES FOR EMPLOYEES• Use common sense• Respect employer’s content confidentiality• Don’t speak out of turn• Berespectful, using social media might be on your time, but if the proverbial hits the fan, there will be so such thing• Be transparent and be human• Know the community• Brand yourself well
  83. 83. EMAIL
  84. 84. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have
  85. 85. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy
  86. 86. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing
  87. 87. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news
  88. 88. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members
  89. 89. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members• Raise money
  90. 90. EMAIL• Constantlybuild your email list, this is probably the most valuable campaign tool you have• Emailis important as part of your overall communications strategy• Email can enhance the work you’re doing• Rapid response to breaking news• Empowers your members• Raise money
  91. 91. • Make sure your headline is an attention grabber
  92. 92. • Make sure your headline is an attention grabber• Explain what you want people to do
  93. 93. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays
  94. 94. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays• Emails should be sent weekly to monthly, anymore is too frequent, any less is too little
  95. 95. • Make sure your headline is an attention grabber• Explain what you want people to do• Keep it short, people skim emails - they don’t have time for essays• Emails should be sent weekly to monthly, anymore is too frequent, any less is too little• Keep it conversational
  96. 96. • Neversend an email without an action, more than one action is too many
  97. 97. • Neversend an email without an action, more than one action is too many• Images tend not to work
  98. 98. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window
  99. 99. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window• Havesomeone who didn’t write email to proofread
  100. 100. • Neversend an email without an action, more than one action is too many• Images tend not to work• Timingis everything, if it takes 3 days for communications to come back on email, you’ve lost the window• Havesomeone who didn’t write email to proofread• Do a sample test with colleagues
  101. 101. FACEBOOK
  102. 102. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook
  103. 103. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18
  104. 104. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18• 77% of Irish internet users use Facebook
  105. 105. FACEBOOK• 2,110,600 Irish users over age of 13 on Facebook• 1,847,720 Irish users over 18• 77% of Irish internet users use Facebook• (Dec 2010) 800k mobile users, up from 500k summer 2010
  106. 106. • An organisation needs a Facebook page, not a personal profile
  107. 107. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in
  108. 108. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo
  109. 109. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo• Continually monitor your wall
  110. 110. • An organisation needs a Facebook page, not a personal profile•A page will give you insights as to what makes people are interested in• Post regularly with different dynamic content, ie your website, YouTube, Flickr, Audioboo• Continually monitor your wall• Don’tbe afraid of negative comments, but don’t allow certain abuses
  111. 111. • Ask your colleagues to share your content on their walls
  112. 112. • Ask your colleagues to share your content on their walls• Highlight whats important
  113. 113. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images
  114. 114. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more
  115. 115. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more• Facebookads can help drive attention to your campaigns/page
  116. 116. • Ask your colleagues to share your content on their walls• Highlight whats important• Make the most of FB’s new profile images• Establish a private Facebook group where your organisation can discuss FB strategies and more• Facebookads can help drive attention to your campaigns/page
  117. 117. • Don’t link Twitter to Facebook, they are different platforms with different conversations
  118. 118. • Don’t link Twitter to Facebook, they are different platforms with different conversations• Don’t try to control the conversation
  119. 119. • Don’t link Twitter to Facebook, they are different platforms with different conversations• Don’t try to control the conversation• Being present and being real work on Facebook
  120. 120. DEALING WITH A CRISIS
  121. 121. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it
  122. 122. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always
  123. 123. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not
  124. 124. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not• Don’tremove negative comments, aside from appearing elswhere, you’ll battle people shouting censorship
  125. 125. DEALING WITH A CRISIS• Don’t ignore the crisis, it won’t go away, acknowledge it• Always be polite, always• Sometimes humour can defuse a situation, sometimes not• Don’tremove negative comments, aside from appearing elswhere, you’ll battle people shouting censorship• On Facebook have moderation guidelines/page rules clearly visible
  126. 126. • Letpeople have their say, they will have it anyway elsewhere
  127. 127. • Letpeople have their say, they will have it anyway elsewhere• Respond timely
  128. 128. • Letpeople have their say, they will have it anyway elsewhere• Respond timely• Staff should be prepared to respond out of hours, ie weekends
  129. 129. • Letpeople have their say, they will have it anyway elsewhere• Respond timely• Staff should be prepared to respond out of hours, ie weekends• Nuclear option, close down comments on Facebook

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