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The Ideal Digital Marketing Mix

Discover through C.L.O.S.E and A.I.D how to build and engage online audiences.

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The Ideal Digital Marketing Mix

  1. 1. We Hearts The Arts *
  2. 2. Part 1: Introduction The Digital Marketing Mix Social. Search. Mobile.
  3. 3. Part 1: Introduction: Social Media Social Media
  4. 4. Part 1: Introduction: Social Media now use social media, up from 40% in 2012. 57%%of small businesses
  5. 5. Part 1: Introduction: Social Media 92% of small business owners say that social media is an effective marketing tool E-Strategy Trends 92%
  6. 6. The Focus is on Relationships •relationship building •customer service It’s about relationships Part 1: Introduction: Social Media
  7. 7. Relationship Building Part 1: Introduction: Social Media
  8. 8. Customer Service Part 1: Introduction: Social Media
  9. 9. Part 1: Introduction: Social Media Brand Relationship Building Customer Service Social Media
  10. 10. Part 1: Social Media What it’s not about Part 1: Introduction: Social Media
  11. 11. Part 1: Social Media Selling Part 1: Social Media
  12. 12. Part 1: Social Media C.L.O.SE Part 1: Introduction: Social Media compel. listen. observe. seek. educate.
  13. 13. Part 1: Social Media COMPEL Part 1: Introduction: Social Media building a memorable presence on multiple platforms
  14. 14. Part 1: Social Media Facebook Part 1: Introduction: Social Media Let’s be friends and have fun, here’s my #nomakeup shot I nominate Jenny and Sherrie
  15. 15. Part 1: Social Media LinkedIn Part 1: Introduction: Social Media Networking - You seem cool maybe we can work together i.e; you don’t know me but add me!
  16. 16. Part 1: Social Media Twitter Part 1: Introduction: Social Media I am in a hurry! This is what I am doing, who I am talking to and this is what it’s pertaining to..
  17. 17. Part 1: Social Media Google+ Part 1: Introduction: Social Media Where is everyone? I was told they are giving away free stuff.
  18. 18. Part 1: Social Media Other considerations Part 1: Introduction: Social Media Instagram pinterest foursquare Flickr behance
  19. 19. Listen and Observe Action Is Taken Fanpage Is ‘liked’ People Call Foot Traffic Increase Track Results ( Facebook insights ) Step 3: Consumers respond and results are tracked Interpret Results & Develop New Strategy Part 1: Introduction: Social Media
  20. 20. Part 1: Social MediaPart 1: Introduction: Social Media Seeking Warm Connections
  21. 21. Part 1: Social MediaPart 1: Introduction: Social Media Example of a Warm Connection
  22. 22. Part 1: Social MediaPart 1: Introduction: Social Media Example of a Warm Connection
  23. 23. Part 1: Social MediaPart 1: Introduction: Social Media Educating your prospects
  24. 24. Part 1: Social MediaPart 1: Introduction: Social Media Educating your prospects
  25. 25. Part 1: Social Media Who’s doing it well, Locally? Part 1: Introduction: Social Media
  26. 26. Tiffany Butt - Hanlon Realtor
  27. 27. What is she doing well? 1. Using local trending content to start conversations and she’s on multiple platforms ( C ) 2. Creating content relevant to her primary audience ( O and L ) 3. Using hash tags to give context to content ( S, O and L ) 4. Real-Time Marketing ( S ) 5. Blogging ( E )
  28. 28. She’s utilizing content that is trending, local and relevant to a Newfoundland audience
  29. 29. Her content appeals to her Facebook following. 80% of her users are woman aged 24-35.
  30. 30. Using Hashtags to give context to her social content
  31. 31. Real-time Marketing
  32. 32. Blogging
  33. 33. Search Part 1: Search Engine Marketing
  34. 34. Types Of Search Part 1: Search Engine Marketing
  35. 35. Organic Part 1: Search Engine Marketing
  36. 36. Paid Part 1: Introduction: Social Media Text
  37. 37. Search Engines Part 1: Search Engine Marketing
  38. 38. Paid Key Terms Part 2: Search Engine Marketing
  39. 39. Cost-Per-Click ( CPC ) Price-Per-Click ( PPC ) Display Network Advertising Search Advertising Video Campaigns Part 1: Search Engine Marketing
  40. 40. Web Images Video News Maps more>> Google Search I’m Feeling Lucky Relevant Search term Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds) Sponsored Links Relevant Search Term Connect with consumers looking for what you’re offering. Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.buymenow.ca Your Title Here Dynamic and engaging sales pitch based on description and keywords. To get consumers to click. www.buymenow.ca Sponsored Links Part 1: Search Engine Marketing Search Advertising: PPC, CPC
  41. 41. Web Images Video News Maps more>> Google Search I’m Feeling Lucky Relevant Search term Results 1-10 of about 6,340,000 for Masters In Education (0.16 seconds) Sponsored Links Relevant Search Term Connect with consumers looking for what you’re offering. Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.buymenow.ca Your Title Here Dynamic and engaging sales pitch based on description and keywords. To get consumers to click. www.buymenow.ca Sponsored Links Part 1: Search Engine Marketing Search Advertising: PPC, CPC
  42. 42. Part 1: Search Engine Marketing Display Network Advertising
  43. 43. Part 1: Search Engine Marketing Google Adwords
  44. 44. Are you feeling like this? Part1: Search Engine Marketing
  45. 45. Part1: Search Engine Marketing Call Google Customer Support 1-866-2GOOGLE 9am - 8pm est
  46. 46. Action. Insights. Developing Strategy Part 1: Search Engine Marketing
  47. 47. Part1: Search Engine Marketing Google Search I’m Feeling Lucky Relevant Search term Your Title Here Dynamic and engaging sales pitch To get consumers to click. www.bymenow.ca Paid Search Paid Placement Actions
  48. 48. 49 Part1: Search Engine Marketing
  49. 49. Part 2: Search Engine MarketingPart1: Search Engine Marketing Traffic is directed to your digital channels
  50. 50. Audience Insights: Google Analytics Part1: Search Engine Marketing
  51. 51. Audience Insights: Facebook Insights Part1: Search Engine Marketing
  52. 52. Content Insights: Klout.com Part1: Search Engine Marketing
  53. 53. Develop Strategy - Dr. Yaremchuk Part1: Search Engine Marketing
  54. 54. Traffic was down by 45% from last year observing analytics Part1: Search Engine Marketing
  55. 55. Why? Part 1: Search Engine Marketing
  56. 56. Competitors are developing more content than Dr. Y Part1: Search Engine Marketing
  57. 57. Develop More Website Content and post more often Part 1: Search Engine Marketing
  58. 58. Use Google+ to gain rankings Part1: Search Engine Marketing
  59. 59. Authorship and Posting Content Part1: Search Engine Marketing
  60. 60. Because Sergey says content from your website to Google+ Will rank better Part1: Search Engine Marketing
  61. 61. Geo Local SEO Marketing If you’re not on page one, you’re not relevant Google has moved local searches to the top of local results along with a map on the side of the page Part1: Search Engine Marketing Signup for a Google Places Account
  62. 62. Search Overview: Types of Search: Organic and Paid ( CPC, PPC ) Action. Insights. Developing Strategy Part1: Search Engine Marketing
  63. 63. Mobile Part1: Mobile
  64. 64. 70% of all internet users Part1: Mobile are mobile China is 83% - ZDNet
  65. 65. Responsive Web Design Part1: Mobile
  66. 66. Part 1 The Digital Marketing Mix Social. Search. Mobile.
  67. 67. Part 2: Tools and Tips Insights and Analytics
  68. 68. Facebook Insights Part2: Insight and Analytics
  69. 69. HootSuite hootsuite.com Part2: Insight and Analytics

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  • sandeep_naharia

    May. 7, 2014
  • MafaldaCaetano2

    May. 2, 2015

Discover through C.L.O.S.E and A.I.D how to build and engage online audiences.

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