IKEA <ul><li>Fabian Wiemer & Patrick Wessels </li></ul>
Tidy Up
Agenda <ul><li>Introduction </li></ul><ul><li>Operational Strategy </li></ul><ul><li>Global Strategy </li></ul><ul><li>Gen...
Introduction <ul><li>Founded in 1943 </li></ul><ul><li>I ngvar  K amprad  E lmtaryd  A gunnaryd </li></ul><ul><li>Cut Cost...
Introduction
Operational Strategy <ul><li>Low Costs </li></ul><ul><ul><ul><li>Packing Compactly   </li></ul></ul></ul><ul><ul><ul><li>F...
Global Strategy <ul><li>Low-Cost Leadership </li></ul><ul><ul><ul><li>Low Cost Nations </li></ul></ul></ul><ul><ul><ul><li...
Grand Strategies <ul><li>Concentrated Growth </li></ul><ul><ul><ul><li>Single Market </li></ul></ul></ul><ul><ul><ul><li>F...
Internationalization <ul><li>Conservative </li></ul><ul><ul><ul><li>Supplier Link </li></ul></ul></ul><ul><li>Central Expa...
Modification of Value-Chain <ul><li>IKEA    Suppliers </li></ul><ul><ul><ul><li>Provides  leased equipment, technical ass...
Modification of Value-Chain
Facts <ul><li>Special Naming System </li></ul><ul><ul><ul><li>Garden: Swedish Islands </li></ul></ul></ul><ul><ul><ul><li>...
Conclusion <ul><li>First Company that offers Self-Assembly solutions </li></ul><ul><li>Risk-Averse </li></ul><ul><li>Nearl...
References <ul><li>http://youtube.com/watch?v=BrPc9ARvoOs </li></ul><ul><li>http://www.geocities.com/TimesSquare/1848/ikea...
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Ikea

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Ikea

  1. 1. IKEA <ul><li>Fabian Wiemer & Patrick Wessels </li></ul>
  2. 2. Tidy Up
  3. 3. Agenda <ul><li>Introduction </li></ul><ul><li>Operational Strategy </li></ul><ul><li>Global Strategy </li></ul><ul><li>Generic Strategy </li></ul><ul><li>Grand Strategies </li></ul><ul><li>Internationalization </li></ul><ul><li>Modification of Value-Chain </li></ul><ul><li>Facts </li></ul><ul><li>Conclusion </li></ul>
  4. 4. Introduction <ul><li>Founded in 1943 </li></ul><ul><li>I ngvar K amprad E lmtaryd A gunnaryd </li></ul><ul><li>Cut Costs Principal </li></ul><ul><li>200+ Retail Outlets </li></ul><ul><li>In 30+ Countries </li></ul><ul><li>Revenue $28.6 Billion (+14%) </li></ul><ul><li>118.000 Employees </li></ul>
  5. 5. Introduction
  6. 6. Operational Strategy <ul><li>Low Costs </li></ul><ul><ul><ul><li>Packing Compactly </li></ul></ul></ul><ul><ul><ul><li>Flat-Standardized Products </li></ul></ul></ul><ul><ul><ul><li>Design-level of Value-Added Chain </li></ul></ul></ul><ul><li>Attract with Catalogues </li></ul><ul><li>Retained by Superior Service </li></ul>
  7. 7. Global Strategy <ul><li>Low-Cost Leadership </li></ul><ul><ul><ul><li>Low Cost Nations </li></ul></ul></ul><ul><ul><ul><li>Close Proximity to Raw Materials </li></ul></ul></ul><ul><ul><ul><li>Reliable Access to Distribution Channels </li></ul></ul></ul><ul><li>Universally Accepted Product Line </li></ul><ul><ul><ul><li>Some Local Responsiveness </li></ul></ul></ul><ul><li>Generic strategy </li></ul>
  8. 8. Grand Strategies <ul><li>Concentrated Growth </li></ul><ul><ul><ul><li>Single Market </li></ul></ul></ul><ul><ul><ul><li>Furniture </li></ul></ul></ul><ul><li>Product Development </li></ul><ul><ul><ul><li>Design </li></ul></ul></ul><ul><li>Vertical Integration </li></ul><ul><ul><ul><li>Forward (Assembly) </li></ul></ul></ul><ul><ul><ul><li>Backward (Supply) </li></ul></ul></ul>
  9. 9. Internationalization <ul><li>Conservative </li></ul><ul><ul><ul><li>Supplier Link </li></ul></ul></ul><ul><li>Central Expansion Team </li></ul><ul><ul><ul><li>Temporary </li></ul></ul></ul><ul><li>Franchising </li></ul><ul><ul><ul><li>Expansion Team </li></ul></ul></ul><ul><ul><ul><li>Standardized Products </li></ul></ul></ul><ul><ul><ul><li>IKEA’s Product Lines </li></ul></ul></ul>
  10. 10. Modification of Value-Chain <ul><li>IKEA  Suppliers </li></ul><ul><ul><ul><li>Provides leased equipment, technical assistance, and necessary skills </li></ul></ul></ul><ul><li>IKEA  Customers </li></ul><ul><ul><ul><li>Suppliers of time, labour, information, knowledge, and transportation </li></ul></ul></ul>
  11. 11. Modification of Value-Chain
  12. 12. Facts <ul><li>Special Naming System </li></ul><ul><ul><ul><li>Garden: Swedish Islands </li></ul></ul></ul><ul><ul><ul><li>Chairs & Desks: Men’s Names </li></ul></ul></ul><ul><li>Stockholm Retail Outlet 55.000 m² </li></ul><ul><li>Ingvar Kamprad  Top-10 of Richest on Earth </li></ul>
  13. 13. Conclusion <ul><li>First Company that offers Self-Assembly solutions </li></ul><ul><li>Risk-Averse </li></ul><ul><li>Nearly monopolistic position </li></ul><ul><li>ESEF is totally similar to IKEA </li></ul>
  14. 14. References <ul><li>http://youtube.com/watch?v=BrPc9ARvoOs </li></ul><ul><li>http://www.geocities.com/TimesSquare/1848/ikea.html </li></ul><ul><li>www.wikipedia.org </li></ul>

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