How to use twitter for business?
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How to successfully use Twitter for business? In this presentation I gathered the best social media marketing tips and tricks in one place. Read up!
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How to use twitter for business?
- 1. HOW TO USE Twitter for business? Sharpbiz.co
- 2. How indeed? There are many tips and hints on the Internet, but usually they are either outdated or simply not complete. Well, in the article below I tried to gather the most important things concerning usage of Twitter, so you won’t have to repeat all those research hours I had to do. :) Ready? Let’s start then – how to use Twitter efficiently!
- 3. 1. First (profile) things first
- 4. Choose the right profile and background pictures – it might be a logo, personal photo or some nice view (in the background), but it has to be there. No one want’s to follow anonymous people. Utilize all your bio space using keywords and the most crucial informations about your business – it’s here for a reason. •
- 5. 2. What’s the point?
- 6. That’s actually one of the most important things – decide why and what for are you going to use Twitter. You must know if you want to advertise your brand, share articles from your blog or just socialize with your friends. In later stages it will help you immensely.
- 7. 3. It’s over 9000!
- 8. Let’s be honest – not everything that people tweet is important (and that’s a big understatement). If you don’t want to drown in all those useless information and just select those which really interest you, there is a way – lists.
- 9. Grouping people you follow into lists allows you to actively follow only the information, you really care about. In the beginning you might not see the aforementioned problem, but the moment will come, when listing is going to be a real life saver. Don’t forget it!
- 10. 4. What’s your passion?
- 11. There are millions of people on Twitter and most of them tweet about something. There is everything in there – useful tweets from professionals, various adverts, news, photos of people eating strange stuff etc. It’s really easy to get lost, so my advice is – focus!
- 12. If you will try to do everything, you will end up doing nothing – as simple as that. Focus on your passion, on the subject you are good at. This way you will be more reliable and reaching your audience should be a lot easier. •
- 13. 5. But how to tweet?
- 14. Well, there are few tips you should definitely take under consideration: • Keep it short – most people say, that ‘100 characters’ format is optimal • Use hashtags! • Don’t use your tweets only for self-promotion! • Respond to each and every fan (unless you have millions of followers, then it might get a little tricky) • Be interesting, funny, smart – whatever makes you unique.
- 15. 6. Engage!
- 16. Retweet, respond, use favorite button etc. Appreciate all share and retweets, do the same for other people, connect with them, discuss and help them. That’s in fact the only way to build loyal and reliable audience! Don’t be a robot.
- 17. 7. Plan, plan, plan…
- 18. If I had to choose one most important quality to achieve success on Twitter, it would most probably be consistency. You must be persistent and never miss on opportunity to reach out to your audience. How to do it? The easiest way is to use schedulers like Hootsuite,Buffer etc.
- 19. Let’s say that there are two main strategies of using Twitter: • Influencing • Listening
- 20. If you want to influence, your main target is to tweet, engage with people, advertise your work and get more and more fans. If you want to listen, you should find people sharing content that might interest you and follow them. This option is definitely the less time-consuming one.
- 21. 8. Be useful!
- 22. If you are using Twitter for business, don’t you ever go full self- promotion mode. Of course you want to advertise yourself, but helping people solve their problems and simply reaching out for them may give you more followers than brute-force sharing your product!
- 23. 9. Help from the outside
- 24. There are many online tools, which might help you in achieving success on Twitter. Not using them sometimes might be simply stupid. Some of the best below: • SocialOomph – track keywords, schedule tweets and much more • Paper.li – collect and curate tweets into a form of newspaper • Hootsuite – publication scheduler
- 25. • Buffer – same a as above • TwitterFeed – automatically share RSS feeds in all major social media platforms • TweetDeck – used to desktop Twitter management • And many others