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Amazon.com Product Description
Enjoy Full HD 1080p, incredible contrast and smooth motion performance with the slim Edge LED backlit Sony BRAVIA EX710-Series LCD HDTV.
Connect to the internet and instantly stream a wide variety of movies, TV shows, videos and music using apps from Netflix, Amazon Video on Demand,
YouTube, Slacker and more.
Blending a stylish design with astonishing picture quality, this slim, 55-inch Edge LED backlit BRAVIA EX710 Series HDTV (model KDL55EX710) delivers
an amazing Full HD experience. Go beyond your scheduled programming and connect to the internet to instantly stream a wide variety of movies, TV
shows, videos and music from Netflix, Amazon Video on Demand, YouTube, Slacker and more. You can even add a Wi-Fi adapter (sold separately) to
wirelessly connect to your home network and access the internet without the mess of unsightly wires.
The Edge LED backlit BRAVIA EX710 Series HDTV.
Featuring an Edge LED backlight, the slim BRAVIA EX710 is engineered to deliver unbelievable blacks and brilliant whites. Edge LED-backlit HDTVs are
also more environmentally friendly as they consume less power than conventional LCD televisions and contain no mercury. You'll enjoy Full HD 1080p
picture quality as well as smooth motion detail in fast-paced scenes thanks to the Motionflow 120Hz refresh rate technology. Additionally, the BRAVIA
Engine 3 video processor produces superior, life-like image with amazing contrast and color.
Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, an Ethernet port (for wired
networking), and VESA compliant wall mounts.

2. See a comparison of all Sony HDTV models below.
Key Features
Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a
Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).
Edge LED backlight: Enjoy a slim design plus amazing dynamic contrast with an Edge LED backlight.
Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology
doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic
viewing experience during fast-action scenes.
Wi-Fi Adapter Ready: Enjoy the convenience of wireless connectivity for your home entertainment network and make accessing your online
entertainment--including movies, photos, music, videos and more--even easier (Wi-Fi dongle required; sold separately).
BRAVIA Internet Video: Instantly stream a wide variety of movies, TV episodes, videos and music from a large selection of entertainment apps
including: Netflix, YouTube, Slacker, and more. (Learn More)
BRAVIA Engine 3: Enjoy Sony's most advanced processing system for superior image detail, exceptionally vibrant, life-like images, reduced noise and
optimized contrast and color with the BRAVIA Engine 3 fully digital processor.
Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient
Sensor that automatically adjusts the picture color based on a room's lighting.
Motionflow 120Hz technology enhances
sharpness and delivers smooth motion for
fast-action pictures.
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Stream premium entertainment including
movies, TV shows, videos and music from
providers such as Netflix, YouTube,
Pandora, and many more.

3. 24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural,
jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now,
you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.
USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB
storage device directly to your HDTV's USB input.
Presence Sensor: Save energy with an HDTV that turns the picture off when you're not in the room, leaving only the audio on. After 30 minutes of no
motion the audio is turned off and the TV automatically goes into stand-by mode.
Energy Saving Switch: Eliminate standby power consumption without having to unplug your TV. Simply turn the Energy Saving Switch to off position
and the TV no longer draws energy from the power source.
Key Specifications
Screen size: 55 inches
l
l CineMotion Reverse 3:2 Pulldown Technology: Yes
l 24p True Cinema Technology: Yes
l 3D Comb Filter: Yes
l TV Guide On-Screen: Yes
l Deep Color: Yes
l Live Color Technology: Yes
l Auto Picture Setting w/ HDMI: a, Sport, Music, Photo, Graphics, Game
l Speakers: 2x 10W (20 watts of total power)
l 5.1 Channel Audio Out: Yes
l Dolby: Dolby Digital
l USB Application(s) : Photo Viewer (jpeg), Photo Viewer (RAW), Music Player (mp3), Video Player (AVCHD), Video Player (AVC), Video Player
(MPEG4)
l Wireless LAN: Ready (requires dongle)
l Tuners: ATSC, NTSC, Clear QAM
l VESA wall mounting pattern: 400 x 300
l Warranty: 1 year labor and parts
l Energy Star compliant: Exceeds Energy Star version 4.0
Dimensions
l TV with stand: 50.4 x 31.5 x 13.8 inches (WxHxD); 57.5 pounds
l TV without stand: 50.4 x 30.8 x 2.8 inches (WxHxD); 49.1 pounds
l What size TV should you get?
Connections
l HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
l Component: 2 (1 side, 1 rear)
l Composite A/V: 2 (1 side, 1 rear shared with component)
l Ethernet: 1
l RF: 1 (rear)
l USB 2.0: 1 (side)
l PC input (15-pin, D-Sub): 1 (side)
l Analog audio inputs: 4 (1 side, 3 rear)
l Digital audio output: 1 optical
What's in the Box
BRAVIA EX710 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions
Learn More
Bravia Internet Video
Have your favorite internet content delivered to your TV screen with BRAVIA Internet Video. Stream movies, videos, music and more with BRAVIA
Internet Video from a wide variety of sources and services, including:
Amazon Video on Demand provides instant access to over 50,000 hit movies and TV shows directly on your
Sony BRAVIA HDTV. Watch new release movies as soon as they're on DVD and TV shows the day after they air, with
thousands of titles available in HD--all commercial free.
Netflix: Instantly watch thousands of TV episodes and movies streamed from Netflix right to your Sony BRAVIA
HDTV--watch as much as you want, any time you want. (Netflix unlimited membership required for Netflix feature
functionality.)
Crackle: The next-generation video entertainment network with hundreds of movies, TV shows, and original series
from the vast Sony Pictures library.
Pandora Internet Radio: Free, personalized internet radio playing only music you love. Pandora brings an
effortless personal soundtrack into your living room. Enter your favorite artists and enjoy stations created just for
you. Rate songs as they play, because Pandora caters to your tastes and adapts stations to your feedback on the
spot.

4. Which Size HDTV is Right for My Room?
With standard-definition TVs, the rule used to be that viewers would feel
comfortable watching a set from a distance of 3 to 6 times the screen size in
inches. With HDTV, the resolution is so much better that you can sit closer to a
larger TV without noticing the pixels. So with HDTVs, the rule tends to be you
can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best
experience.
If you know the size of the room you have already, where you want to sit, and
where your new HDTV should go once you get it, you can figure out the size
HDTV you should get.
l Minimum size = Viewing distance/3
l Maximum size=Viewing distance/1.5
Sony HDTV Comparison
Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810
Models: 32" 22" 32", 40" 32", 40" 32", 40", 32", 40", 32", 40", 40", 46", 40", 46" 46", 55",
46", 55", 46" 46", 55" 55" 60"
60"
Dynamic Dynamic
Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Edge LED
Edge LED Edge LED
HD 720p -- -- -- -- -- -- -- --
Full HD 1080p -- --
3D ready -- -- -- -- -- -- -- Yes -- Yes
Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3
Motionflow -- -- -- -- 120Hz -- 120Hz 240Hz 120Hz 240Hz
Ambient Sensor -- -- --
Lightsensor -- -- -- -- -- -- -- --
Internet Video -- Ready -- Ready -- -- Ready
Internet Widgets -- -- -- -- -- -- -- --
DLNA -- -- -- --
Ready
Wireless LAN -- -- Ready -- -- Ready Ready Integrated Integrated
(w/ dongle)
Ethernet -- -- -- --
Blu-ray Disc Player -- -- -- -- -- -- -- -- --
HDMI 2 4 4 3 4 4 4 4 4 4
Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1
Composite A/V 1 2 2 2 2 2 2 2 2 2
Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical
PC (DSub) 1 1 1 1 1 1 1 1 1 1
HDMI PC input
USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1
MP3 playback --
JPEG playback --
MPEG 1/2 video
-- -- -- -- -- -- --
playback
MPEG 4/AVCHD
-- -- -- --
video playback
TV Guide onscreen -- -- -- --
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Features
- 55-inch Edge LED-backlit HDTV with Full HD 1080p resolution and slim design
- Motionflow 120Hz technology for smooth motion; BRAVIA Engine 3 fully digital video processor
- Wi-Fi ready (with optional dongle); access to BRAVIA Internet video and widgets; USB port for photos, music and video playback
- Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 Ethernet, 1 optical digital audio output
- Includes removable stand; measures 50.4 x 31.5 x 13.8 inches with stand
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