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Inbound Marketing 101 by SKC PR

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Inbound Marketing 101 by SKC PR

  1. 1. Inbound Marketing 101 What is it and how it can help your company increase traffic, leads and customers
  2. 2. Definition Inbound Marketing is a holistic, data- driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.
  3. 3. Whether you’re ready or not, marketing has already been disrupted.
  4. 4. People’s behaviors have changed. They’re tuning out traditional marketing tactics.
  5. 5. The old marketing playbook is BROKEN 94% Skip TV ads 91% unsubscribe from email 27% of direct mail is never opened 200M on the Do Not Call list
  6. 6. In order to attract customers, marketers have to provide something they will love.
  7. 7. The 4 Stages of Inbound Marketing
  8. 8. The Attract Stage Inbound is all about focusing on the exact type of buyer you want and what they need. Attract turns strangers into visitors with relevant content right when they need it.
  9. 9. The Convert Stage After they come to your website, convert visitors into leads with an offer that is valuable to them. Emails are the most coveted information for an inbound marketer, so be sure to capture them with a form
  10. 10. The Close Stage Once you have that email, stay in contact with leads through email and workflows. Nurturing that relationship will turn leads into customers.
  11. 11. The Delight Stage Even after your customer has bought a product of service from you, keep providing valuable content. This can lead to upselling and turn customers into promoters, who will bring in more leads to start the cycle again!
  12. 12. What Makes Inbound Different? It works by creating an experience people are looking for, rather than interrupting one. • Traditional • Cold Calling • Cold Emails (SPAM) • Interruptive Ads • Marketer-centric • Inbound • SEO • Blogging • Attraction • Customer-centric
  13. 13. Inbound marketing is all about content. It allows you to bring strangers into your site with various forms of content, like blogs, photos, infographics, videos, podcasts, presentations, eBooks, etc.
  14. 14. Now that’s marketing people can love. Inbound marketing is also all about context. By publishing the right content in the right place, at the right time, your marketing becomes relevant and helpful to your customers…not interruptive.
  15. 15. Multi-Channel Marketing Inbound marketing is multi- channel marketing. It accounts for where people are, and how they want to interact with you. Some Examples Include: • Keyword search • Blog • Calls-to-action • Website & Landing pages • Email • Marketing Automation • Social Media
  16. 16. The Inbound Funnel Get Traffic Create blog content, search engine optimize (SEO) your content, and promote it on social media sites. Get Leads Place calls-to-action throughout your website to drive visitors to landing pages with forms. Visitors fill out the forms to get whatever you’re offering and become leads. Get Customers Send your leads automated emails to drive them along your buying cycle. Provide your sales team with lead intelligence so they can make more effective sales calls. Analyze Analyze the success of your marketing campaigns, and determine which areas need further optimizations for future success.
  17. 17. Inbound is Effective
  18. 18. Inbound Creates More Leads
  19. 19. Inbound Marketing Works Across Industries
  20. 20. Inbound is the dominant marketing strategy for companies with fewer than 200 people
  21. 21. Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound.
  22. 22. Inbound efforts achieve higher ROI than outbound regardless of total marketing spend.
  23. 23. 84% of small businesses are predominantly using inbound marketing.
  24. 24. 3 out of 4 marketers across the globe prioritize an inbound approach to marketing.
  25. 25. Examples of Effective Inbound Marketing
  26. 26. Cedar Creek Cabin Rentals Was spending over $100,000 on paid search ads. Inbound marketing, with bloggings and email, increased their leads 2.3 times with a 40% decrease in ad spend and a 37% lead to customer rate. Source:
  27. 27. LDC With a content-based strategy, LDC has achieved a 70% conversion to leads rate on one report alone! Combined with their blogging and email efforts, they’ve boosted their leads over 4x and new revenue by 30%. Source:
  28. 28. Eyeota As an online startup, Eyeota knew it needed a cost-effective method of marketing. With inbound, they have seen views on their content, such as whitepapers, rise by 74% and marketable leads increased by 4x. Source:
  29. 29. SKC makes Inbound Marketing simple and effective. And we get results.
  30. 30. Are you ready to see how we can transform your inbound marketing?
  31. 31. Contact SKC for a Complimentary Consultation! We look forward to being of support to you. Click here to schedule a FREE consultation! To your success!
  32. 32. Thank You And if you’d like to learn more about Inbound marketing and lead-generation techniques, you can download SKC’s free eBook: The 30 Greatest Lead Generation Tips, Tricks & Ideas from the link below. Click here to download your free eBook!