1. Inbound Marketing 101
What is it and how it can
help your company increase
traffic, leads and customers

2. Definition
Inbound Marketing is a holistic, data-
driven approach to marketing that
attracts individuals to your brand and
converts them into lasting customers.

3. Whether you’re ready or not,
marketing has already been
disrupted.

4. People’s behaviors have changed.
They’re tuning out traditional
marketing tactics.

5. The old marketing playbook is BROKEN
94% Skip
TV ads
91%
unsubscribe
from email
27% of
direct mail
is never
opened
200M on
the Do Not
Call list

6. In order to attract customers, marketers
have to provide something they will love.

7. The 4 Stages of Inbound Marketing

8. The Attract Stage
Inbound is all about focusing on the
exact type of buyer you want and
what they need.
Attract turns strangers into visitors
with relevant content right when they
need it.

9. The Convert Stage
After they come to your
website, convert visitors into
leads with an offer that is
valuable to them.
Emails are the most coveted
information for an inbound
marketer, so be sure to capture
them with a form

10. The Close Stage
Once you have that email, stay in
contact with leads through email and
workflows.
Nurturing that relationship will turn
leads into customers.

11. The Delight Stage
Even after your customer has
bought a product of service from
you, keep providing valuable
content.
This can lead to upselling and turn
customers into promoters, who will
bring in more leads to start the
cycle again!

12. What Makes Inbound Different?
It works by creating an experience people are looking for, rather than
interrupting one.
• Traditional
• Cold Calling
• Cold Emails (SPAM)
• Interruptive Ads
• Marketer-centric
• Inbound
• SEO
• Blogging
• Attraction
• Customer-centric

13. Inbound marketing is all
about content. It allows you
to bring strangers into your
site with various forms of
content, like blogs, photos,
infographics, videos,
podcasts, presentations,
eBooks, etc.

14. Now that’s marketing people can love.
Inbound marketing is also all about
context.
By publishing the right content in
the right place, at the right time, your
marketing becomes relevant and
helpful to your customers…not
interruptive.

15. Multi-Channel Marketing
Inbound marketing is multi-
channel marketing.
It accounts for where people
are, and how they want to
interact with you.
Some Examples Include:
• Keyword search
• Blog
• Calls-to-action
• Website & Landing pages
• Email
• Marketing Automation
• Social Media

16. The Inbound Funnel
Get Traffic Create blog content, search engine optimize (SEO) your
content, and promote it on social media sites.
Get Leads Place calls-to-action throughout your website to drive visitors
to landing pages with forms. Visitors fill out the forms to get
whatever you’re offering and become leads.
Get Customers Send your leads automated emails to drive them along your
buying cycle. Provide your sales team with lead intelligence so
they can make more effective sales calls.
Analyze Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for future
success.

17. Inbound is Effective

18. Inbound Creates More Leads

19. Inbound Marketing Works Across Industries

20. Inbound is the dominant marketing
strategy for companies with fewer than 200
people

21. Companies are 3x as likely to
see higher ROI on inbound
marketing campaigns than
on outbound.

22. Inbound efforts achieve higher ROI than
outbound regardless of total marketing spend.

23. 84% of small businesses are
predominantly using
inbound marketing.

24. 3 out of 4 marketers across
the globe prioritize an
inbound approach to
marketing.

25. Examples of Effective
Inbound Marketing

26. Cedar Creek Cabin Rentals
Was spending over $100,000
on paid search ads. Inbound
marketing, with bloggings and
email, increased their leads 2.3
times with a 40% decrease in
ad spend and a 37% lead to
customer rate.
Source: https://www.hubspot.com/case-studies/cedar-creek-cabin-rentals

27. LDC
With a content-based strategy,
LDC has achieved a 70%
conversion to leads rate on one
report alone! Combined with
their blogging and email
efforts, they’ve boosted their
leads over 4x and new revenue
by 30%.
Source: https://www.hubspot.com/case-studies/ldc

28. Eyeota
As an online startup, Eyeota
knew it needed a cost-effective
method of marketing. With
inbound, they have seen views
on their content, such as
whitepapers, rise by 74% and
marketable leads increased by
4x.
Source: https://www.hubspot.com/case-studies/eyeota

29. SKC makes Inbound Marketing
simple and effective.
And we get results.

30. Are you ready to see how
we can transform your
inbound marketing?

31. Contact SKC for a
Complimentary Consultation!
We look forward to being of support to you.
Click here to schedule a FREE consultation!
To your success!

32. Thank You
And if you’d like to learn more about
Inbound marketing and lead-generation
techniques, you can download SKC’s
free eBook: The 30 Greatest Lead
Generation Tips, Tricks & Ideas from the
link below.
Click here to download your free eBook!