Relationship MarketingEffectiveness & Social Visibility Social Media by itself is NOT enough Sources: “The New Relationship Marketing” Mari Smith Guy Vaynerchuk –The Thank You Economy Companies that successfully integrate relationship marketing, have certain hallmarks—Best Practices
Relationship Marketing Effectiveness (RME) Rate your company---to these statements: Yes or No My company: Conducts regular polls and surveys of our customers to ensure we understand current challenges and needs of our customers Yes No (LinkedIn has polls)
RME My company: Strives to integrate customer feedback as much as possible in order to improve our products and services. Yes No (discussion groups) My company: Understands the power of social media and has active profiles on all of the popular sites. Yes No
RME My company: Has effective listening and monitoring systems in place . Yes No My company: Has a corporate social media policy in place. Yes No My company: Generates warm leads from all online and offline marketing efforts on a regular basis. Yes No
RME My company: Has a reliable Customer Relationship Management tool in place (CRM) Yes No My company: Conducts regular training sessions for staff on customer relations and social media best practices Yes No My company: Stays on the cutting edge by evolving, adapting and integrating new technologies Yes No
RME My company: Embraces high tech but maintains high touch by reaching out to our customers, prospects, vendors and partners. Yes No My company: Has a very high customer satisfaction rate. Yes No My company: My company consistently goes out of the way to let customers know how much we value them. Yes No
LinkedIn Stats AVERAGE INCOMEHere’s the breakdown for average userincome for each of the social networkingsites: Twitter - $58,000 Facebook - $61,000 LinkedIn - $89,000
LinkedIn Stats LinkedIn is 277% more effective for lead generation than Facebook and Twitter..--Hubspot
Engage Marketing Engage Marketing IS Relationship MarketingRelationship marketing is about: Connecting Adding Value Creating Community Establishing and maintaining credibility
Measuring Engagement and Social Visibility LinkedIn -Measure—Social Visibility 0-5 You have no picture on your profile You have your logo on your profile Your profile is not complete You belong to no groups You do not engage with anyone When someone connects with you, you send them no message.
Door Prize Donors Speedway Raceway http://www.speedraceway.com Gary Patton Chief Connecting Officer On Purpose Leadership Terri Gilpin Prosper Mobile Marketing 303-872-0300
Door Prizes Drop your Business Card Check table at the end of the event to see if you have won!
Thank you! Thank you!Many thanks to Zak Barron Constant Contact, Door Prize donors and volunteers! Denver Business Journal