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Turn Your Website's Visitors into Leads with a Bait Piece

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A Bait Piece (or lead magnet) is the best way to entice your website visitors to fill out your sign-up form and become part of your email list. Here's how it works…

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Turn Your Website's Visitors into Leads with a Bait Piece

  1. 1. TURN YOUR WEBSITE’S VISITORS INTO LEADS WITH A BAIT PIECE www.sharonbrodin.com
  2. 2. CONGRATULATIONS! Your SEO is drawing visitors to your website. You’re getting great traffic!
  3. 3. BUT NOW WHAT? Are they sticking around? ! Do they come back? ! What’s next?
  4. 4. IF THEY COME ONLY TO LEAVE AGAIN… chances are ! they’ll forget ! all about you…
  5. 5. UNLESS YOU DO A LITTLE FISHING!
  6. 6. 1. BAIT YOUR HOOK
  7. 7. THERE ARE A LOT OF FISH OUT THERE. You don’t want your visitors coming to your website, looking around, then “swimming away” never to return.
  8. 8. YOU WANT TO “CATCH” THOSE IN YOUR TARGET AUDIENCE… And add them to your email list. Then you can stay in touch. ! (Remember—email marketing is 40x better at getting real customers than social media…not just “likes” and “follows”!)
  9. 9. SOMETIMES THE FISH ARE SO HUNGRY YOU DON’T EVEN NEED BAIT.
  10. 10. But usually you need to bait your hook with a little something… To get their attention… To tempt them… Something they really want.
  11. 11. 2. KNOW YOUR FISH
  12. 12. HOW DO YOU KNOW IF YOU HAVE THE RIGHT BAIT? You have to know your fish and what they bite on!
  13. 13. Think of your target audience What problem can you help them solve? What’s valuable to them you can offer? What questions are they asking that you can answer?
  14. 14. SOLVE THAT PROBLEM…GIVE THEM VALUE…ANSWER THEIR QUESTIONS IN A FORM YOU CAN PACKAGE, LIKE… • An ebook • A training video • A checklist • A podcast episode • A collection of blog posts on the same topic
  15. 15. You want something so tempting they can’t wait to bite…
  16. 16. Something they’ll gladly trade their name and email for.
  17. 17. 3. REEL THEM IN
  18. 18. YOU’VE ATTRACTED YOUR PROSPECTS WITH YOUR SE0. YOU’VE GOT THEIR ATTENTION WITH YOUR BAIT.
  19. 19. NOW YOU WANT TO “LAND YOUR FISH.”
  20. 20. REEL THEM IN WITH A SIGN-UP FORM that’s front-and-center on your website
  21. 21. IT’S AN EXCHANGE. They get your bait piece. You get their contact info. It’s a win-win!
  22. 22. YOU’RE FINDING YOUR IDEAL PROSPECTS… Those you know are interested in what you offer.
  23. 23. THEY’RE FINDING GREAT STUFF THEY CAN REALLY USE.
  24. 24. THEY’VE BECOME LEADS. AND SOME WILL EVENTUALLY BECOME CUSTOMERS as you keep developing your relationship with them.
  25. 25. Thanks for reading! ! Sharon is a copywriter, content strategist and designer for outdoor businesses and non-profit organizations. ! She especially loves to help her clients develop valuable marketing content that helps them attract and keep customers, like: emails, newsletters, website content, blog posts and bait pieces (also known as lead magnets). Click here for some free stuff: “Relationship Marketing Ideas for Outdoor Organizations” “How to Write Effective Marketing Content” “Content Marketing Strategy for Outdoor Businesses” “Market with Confidence” Checklist ! www.SharonBrodin.com © 2017 by Sharon Brodin LLC

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