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TURN YOUR


WEBSITE’S VISITORS


INTO LEADS WITH A
BAIT PIECE www.brodinpress.com
CONGRATULATIONS!
Your SEO is drawing visitors to your website.


You’re getting great traf
fi
c!
BUT NOW WHAT?
Are they sticking around?


Do they come back?


What’s next?
IF THEY COME ONLY TO
LEAVE AGAIN…
chances are


	 they’ll forget


	 	 all about you…
UNLESS


YOU DO


A LITTLE
FISHING!
1. BAIT YOUR HOOK
THERE ARE A LOT OF FISH
OUT THERE.
You don’t want your visitors coming to your website,
looking around, then “swimming away” never to return.
YOU WANT TO “CATCH” THOSE
IN YOUR TARGET AUDIENCE…
And add them to your email list. Then you can stay in touch.
(Remember—email marketing is 40x better at getting real customers than
social media. It’s not just “likes” and “follows”!)
SOMETIMES


THE FISH ARE


SO HUNGRY


YOU DON’T


EVEN NEED


BAIT.
But usually you need to
bait your hook


with a little


something…
To get their attention…

To tempt them…

Something they really want.
2. KNOW YOUR FISH
HOW DO YOU


KNOW IF YOU


HAVE THE


RIGHT BAIT?
You have to


know your
fi
sh


and what


they bite on!
Think of your


target audience
What problem can you help
them solve?

What’s valuable to them you
can o
ff
er?

What questions are they
asking that you can answer?
SOLVE THAT PROBLEM…GIVE
THEM VALUE…ANSWER THEIR
QUESTIONS IN A FORM YOU CAN
PACKAGE, LIKE…
• An ebook


• A training video


• A checklist
• A podcast episode


• A collection of blog
posts on the same topic
You want something so
tempting they can’t wait
to bite…
Something they’ll gladly


trade their name


and email for.
3. REEL THEM IN
YOU’VE ATTRACTED YOUR
PROSPECTS WITH YOUR SE0.


YOU’VE GOT THEIR
ATTENTION WITH YOUR BAIT.
NOW YOU WANT TO


“LAND YOUR FISH.”
REEL THEM IN
WITH A


SIGN-UP
FORM
that’s front-and-center


on your website
IT’S AN EXCHANGE.
They get your bait piece.


You get their contact info.


It’s a win-win!
YOU’RE
FINDING


YOUR IDEAL
PROSPECTS…
Those you know
are interested in
what you offer.
THEY’RE FINDING GREAT
STUFF THEY CAN REALLY USE.
THEY’VE BECOME LEADS.


AND SOME WILL
EVENTUALLY BECOME
CUSTOMERS


as you keep developing your relationship with them


through your email newsletters and social media.
Thanks for reading!


Sharon is a copywriter, content strategist and designer for small outdoor businesses,
and small businesses in her local Minneapolis/Saint Paul area.


She especially loves to help her clients develop valuable


marketing content that helps them attract and keep customers,


like: emails, newsletters, website content, blog posts and


bait pieces (also known as lead magnets).


BrodinPress.com


© 2017, 2021 by Brodin Press LLC

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