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Turn Your Website Visitors into Leads with a Bait Piece

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Using a lead magnet, or bait piece, is the best way to convert your website visitors to leads…and potentially, customers.

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Turn Your Website Visitors into Leads with a Bait Piece

  1. 1. TURN YOUR WEBSITE’S VISITORS INTO LEADS WITH A BAIT PIECE www.brodinpress.com
  2. 2. CONGRATULATIONS! Your SEO is drawing visitors to your website. You’re getting great traf fi c!
  3. 3. BUT NOW WHAT? Are they sticking around? Do they come back? What’s next?
  4. 4. IF THEY COME ONLY TO LEAVE AGAIN… chances are they’ll forget all about you…
  5. 5. UNLESS YOU DO A LITTLE FISHING!
  6. 6. 1. BAIT YOUR HOOK
  7. 7. THERE ARE A LOT OF FISH OUT THERE. You don’t want your visitors coming to your website, looking around, then “swimming away” never to return.
  8. 8. YOU WANT TO “CATCH” THOSE IN YOUR TARGET AUDIENCE… And add them to your email list. Then you can stay in touch. (Remember—email marketing is 40x better at getting real customers than social media. It’s not just “likes” and “follows”!)
  9. 9. SOMETIMES THE FISH ARE SO HUNGRY YOU DON’T EVEN NEED BAIT.
  10. 10. But usually you need to bait your hook with a little something… To get their attention… To tempt them… Something they really want.
  11. 11. 2. KNOW YOUR FISH
  12. 12. HOW DO YOU KNOW IF YOU HAVE THE RIGHT BAIT? You have to know your fi sh and what they bite on!
  13. 13. Think of your target audience What problem can you help them solve? What’s valuable to them you can o ff er? What questions are they asking that you can answer?
  14. 14. SOLVE THAT PROBLEM…GIVE THEM VALUE…ANSWER THEIR QUESTIONS IN A FORM YOU CAN PACKAGE, LIKE… • An ebook • A training video • A checklist • A podcast episode • A collection of blog posts on the same topic
  15. 15. You want something so tempting they can’t wait to bite…
  16. 16. Something they’ll gladly trade their name and email for.
  17. 17. 3. REEL THEM IN
  18. 18. YOU’VE ATTRACTED YOUR PROSPECTS WITH YOUR SE0. YOU’VE GOT THEIR ATTENTION WITH YOUR BAIT.
  19. 19. NOW YOU WANT TO “LAND YOUR FISH.”
  20. 20. REEL THEM IN WITH A SIGN-UP FORM that’s front-and-center on your website
  21. 21. IT’S AN EXCHANGE. They get your bait piece. You get their contact info. It’s a win-win!
  22. 22. YOU’RE FINDING YOUR IDEAL PROSPECTS… Those you know are interested in what you offer.
  23. 23. THEY’RE FINDING GREAT STUFF THEY CAN REALLY USE.
  24. 24. THEY’VE BECOME LEADS. AND SOME WILL EVENTUALLY BECOME CUSTOMERS as you keep developing your relationship with them through your email newsletters and social media.
  25. 25. Thanks for reading! Sharon is a copywriter, content strategist and designer for small outdoor businesses, and small businesses in her local Minneapolis/Saint Paul area. She especially loves to help her clients develop valuable marketing content that helps them attract and keep customers, like: emails, newsletters, website content, blog posts and bait pieces (also known as lead magnets). BrodinPress.com © 2017, 2021 by Brodin Press LLC

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