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How to
Keep Visitors
from Reading Your
Website’s Content
in 7 Easy Steps
A definitive guide
by Sharon Brodin
Of course, you do want
your visitors to
read your content…
…but if your website includes
any of the following tips…
(like so many do!)
…you may be repelling your
visitors instead of
attracting them.
So, here are 7 easy ways to
encourage your visitors to give
up and click away.
Keep you type size small
1
The smaller the type, the harder to read.
Since it’s harder on the eye to read on-screen anyway,
this will ensure your visitor will
give up sooner — or better yet, not even try.
This is especially true if you…
Make your sentences
and paragraphs
long and drawn-out
2
If you can run that sentence on to
take up the whole paragraph, all the
better, and the most sure-fire way to
prevent your visitor from even starting
to read your content is to give them a
“sea of gray” to look at, since it will
intimidate them from the get-go,
making sure they will click away and
probably never come back, especially if
your type also follows the above point
which, if you recall, is to keep your
type size as small as possible.
Stay away from subheads
3
Subheads by their nature
attract attention.
They help skimmers know
what your page is about
without having to
read everything.
They also break up the text
into bite-sized pieces,
which completely compromises
point 2.
If you don’t want visitors
reading your content,
don’t use subheads.
No bullets either
4
Bullets also attract attention
and make for easy skimming.
Is that what you want?
Don’t add space between
paragraphs
5
Remember, the more gray,
the better (see point 2).
Once you start adding
white space in your text,
it looks more inviting.
Use light type on a dark
background
6
It’s so cool looking – and it’s
harder on the eyes than dark text
on a light background.
So, especially if you have
a lot to say, be sure
and say it all with
white text on black…or
orange text on blue,
for example.
After a few pages
(or even paragraphs),
your visitor will gladly leave
to give his eyes a break.
Here are a couple examples…
The use of light print on a dark background works especially well to repel readers
if the type is small too (see point 1). If your sentences and paragraphs are long (point 2),
even better. Titles and subheads are a different matter, because they’re short and large.
But body copy is what we’re talking about. If you’re entire website is dark and has many
pages of small print like this it works great to keep those readers away. Or at least to
get them clicking out to within a few seconds. Even these seven lines of type are tedious
to get through using this method. It works every time. Here’s another example…
See what I mean? This is almost impossible to read! What better way to keep those pesky
visitors away than by making them work extra hard to read your content?
Even getting through these three lines proves it doesn’t take much.
Use 10-dollar words and
lots of technical jargon
7
If your visitor is determined
to read your content,
one great way of forcing her
to work harder is to
throw around long
obscure words.
I suggest words like: petulant,
perendinate, objurgate and
supererogatory.
!
(even my Keynote spell checker doesn’t
recognize “perendinate” — Perfect!)
Along with that, using jargon
will ensure no one outside
your own circles knows
what you’re talking about.
So there you have it.
There are more, but start
with these, and you’re well on
your way to having content
on your website no one
will want to read.
The advantage of this,
of course, is that you won’t
have to work so hard to
come up with quality content.
Who’s got time for that?
(On the other hand, if you
believe in working hard
and posting great content,
then feel free
to do the opposite.)
(When your visitors do
take the time to attempt it,
they’ll feel welcome
and valued.)
(They’ll be able to easily
see what you have to
offer them, and come back
for more.)
Thanks for reading!
I’m Sharon Brodin. I help small businesses
produce marketing content.
If you’d like more tips (this time to
help your marketing efforts and not
hinder them) I’d love to send you
my free e-newsletter.
Just click here: www.sharonbrodin.com
(This content was first published on www.sharonbrodin.com)
© 2016 Sharon Brodin. All rights reserved.

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How to Keep Visitors from Reading Your Website's Content

  • 1. How to Keep Visitors from Reading Your Website’s Content in 7 Easy Steps A definitive guide by Sharon Brodin
  • 2. Of course, you do want your visitors to read your content…
  • 3. …but if your website includes any of the following tips…
  • 5. …you may be repelling your visitors instead of attracting them.
  • 6. So, here are 7 easy ways to encourage your visitors to give up and click away.
  • 7. Keep you type size small 1
  • 8. The smaller the type, the harder to read. Since it’s harder on the eye to read on-screen anyway, this will ensure your visitor will give up sooner — or better yet, not even try. This is especially true if you…
  • 9. Make your sentences and paragraphs long and drawn-out 2
  • 10. If you can run that sentence on to take up the whole paragraph, all the better, and the most sure-fire way to prevent your visitor from even starting to read your content is to give them a “sea of gray” to look at, since it will intimidate them from the get-go, making sure they will click away and probably never come back, especially if your type also follows the above point which, if you recall, is to keep your type size as small as possible.
  • 11. Stay away from subheads 3
  • 12. Subheads by their nature attract attention. They help skimmers know what your page is about without having to read everything.
  • 13. They also break up the text into bite-sized pieces, which completely compromises point 2.
  • 14. If you don’t want visitors reading your content, don’t use subheads.
  • 16. Bullets also attract attention and make for easy skimming. Is that what you want?
  • 17. Don’t add space between paragraphs 5
  • 18. Remember, the more gray, the better (see point 2). Once you start adding white space in your text, it looks more inviting.
  • 19. Use light type on a dark background 6
  • 20. It’s so cool looking – and it’s harder on the eyes than dark text on a light background.
  • 21. So, especially if you have a lot to say, be sure and say it all with white text on black…or orange text on blue, for example.
  • 22. After a few pages (or even paragraphs), your visitor will gladly leave to give his eyes a break. Here are a couple examples…
  • 23. The use of light print on a dark background works especially well to repel readers if the type is small too (see point 1). If your sentences and paragraphs are long (point 2), even better. Titles and subheads are a different matter, because they’re short and large. But body copy is what we’re talking about. If you’re entire website is dark and has many pages of small print like this it works great to keep those readers away. Or at least to get them clicking out to within a few seconds. Even these seven lines of type are tedious to get through using this method. It works every time. Here’s another example…
  • 24. See what I mean? This is almost impossible to read! What better way to keep those pesky visitors away than by making them work extra hard to read your content? Even getting through these three lines proves it doesn’t take much.
  • 25. Use 10-dollar words and lots of technical jargon 7
  • 26. If your visitor is determined to read your content, one great way of forcing her to work harder is to throw around long obscure words.
  • 27. I suggest words like: petulant, perendinate, objurgate and supererogatory. ! (even my Keynote spell checker doesn’t recognize “perendinate” — Perfect!)
  • 28. Along with that, using jargon will ensure no one outside your own circles knows what you’re talking about.
  • 29. So there you have it. There are more, but start with these, and you’re well on your way to having content on your website no one will want to read.
  • 30. The advantage of this, of course, is that you won’t have to work so hard to come up with quality content. Who’s got time for that?
  • 31. (On the other hand, if you believe in working hard and posting great content, then feel free to do the opposite.)
  • 32. (When your visitors do take the time to attempt it, they’ll feel welcome and valued.)
  • 33. (They’ll be able to easily see what you have to offer them, and come back for more.)
  • 34. Thanks for reading! I’m Sharon Brodin. I help small businesses produce marketing content. If you’d like more tips (this time to help your marketing efforts and not hinder them) I’d love to send you my free e-newsletter. Just click here: www.sharonbrodin.com (This content was first published on www.sharonbrodin.com) © 2016 Sharon Brodin. All rights reserved.