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Welcome to Shareaholic’s Search Traffic vs. Social Referrals Report. In this report, we analyzed data collected over the last 13 months across our network of 200,000+ sites that reach more than 250 million unique monthly users.
Here, we tracked the amount of traffic the top 5 search engines (Google, Yahoo, Bing, Ask, AOL) and the top 5 social media sites (Facebook, Pinterest, Twitter, StumbleUpon, Reddit) drove to publishers.
The data reveals organic search's share of visits to publishers actually dropped 6% year-over-year. On the other hand, referrals from the top 5 social media platforms more than doubled (growing 111% year-over-year).
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