Successfully reported this slideshow.

India's leading upvc windows doors solution providers

0

Share

1 of 36
1 of 36

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

India's leading upvc windows doors solution providers

  1. 1. Industry Dynamics Overview of the Indian uPVC Windows and Doors Solutions Space International Industry Insights Dynamics of the Global uPVC Windows and Doors Solutions Space Vol. 06 | Issue 04 | 2021 Mr. Hitesh Agrawal Chief Financial Officer DHABRIYA POL YWOOD LIMITED Delivering Excellent Quality Customized Products while Upholding Customer Satisfaction Pg No.16 Pg No.24
  2. 2. Editor’s Note he Indian uPVC industry has witnessed major Ttransformations in recent times. It is embracing technological innovations and advanced procedures to manufacture products of excellent quality. The most renowned companies in this industry are putting in their best efforts to bring forth superior products which would provide the customers with the ultimate comfort and safety. These leading companies are producing uPVC products which possess various hard and inflexible characteristics. These products are very high in demand because of their high resistance to chemicals, water, corrosive environments, and weather. The materials that these companies produce are excellent in quality, do not require much maintenance, and are also available in various colours. The prominent players in the uPVC industry deliver products which offer many benefits to the clients. EXPLORING THE FORERUNNERS OF THE INDIAN UPVC WINDOWS AND DOORS SOLUTION INDUSTRY
  3. 3. These advantages include insulation against rain, recyclability, UV protection, sound insulation, resistance to salt water and heavy impacts, and so on. The prime objective of the top uPVC companies is to ensure that the customers remain safe and are satisfied with the products. Accordingly, they do not put any additional material into the production of unplasticized PVC. This, in turn, leads to lesser consumption of energy input during production. These companies enhance the overall experience of the customers when they use their high-quality products. With the objective of achieving the best in every product they produce; they utilize cutting-edge technology and employ efficiency in execution. With their innovative approach, their dedication towards crafting flawless products, and their zeal to adapt to the changing market and technological environments, these companies are marching ahead towards an age of dominance on uPVC product superiority. This issue of Insights Success is dedicated to those renowned companies which have brought a major facelift to the uPVC industry in India. Ananda Kamal Das ananda@insightssuccess.com
  4. 4. DHABRIYA POL YWOOD LIMITED Delivering Excellent Quality Customized Products while Upholding Customer Satisfaction 08
  5. 5. Deceuninck Profiles India Private Limited Operating with the Belief of Sustainability, Innovation, and Ecology 20 28 Profine India Window Technology Pvt. Ltd Manufacturing High Grade uPVC Profiles for Windows and Door Systems International Industry Insights Dynamics of the Global uPVC Windows and Doors Solutions Space 16 Industry Dynamics Overview of the Indian uPVC Windows and Doors Solutions Space 24 Contents
  6. 6. Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success Media and Technology Pvt. Ltd. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. Follow us on : www.facebook.com/insightssuccess/ https://twitter.com/insightssuccess Cover Price : RS. 150/- RNI NUMBER: MAHENG/2018/75953 Editor-in-Chief Sumita Sarkar Deputy Editor Abhishaj Sajeev Managing Editor Darshan Parmar Assisting Editor Ananda Kamal Das Contributing Writers Ashish, Vrushali, Renuka Chief Designer Asha Bange Designing Head Priyanka Rajage Co-designers Vishal, Rashmi Operations Head Megha Mishra Business Development Manager Ashwini Pahurkar Business Development Lead Tejswini Whaval Business Development Executive Kajol Karale Technical Head Aditya Kothare Technical Specialist Amar Sawant Digital Marketing Manager Amol Wadekar SME-SMO Executive Atul Dhoran Circulation Manager Tanaji Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Insights Success Media and Technology Pvt. Ltd. Off. No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: +91 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Corporate Offices: sales@insightssuccess.com JUNE, 2021 We are also available on
  7. 7. Featured Person Brief Company Name Mr. Dev Chandwani Business Development Director Encraft India Pvt Ltd Mr. Hitesh Agrawal Chief Financial Officer Profine India Window Technology Pvt. Ltd Mr. Farid Khan Director and CEO Dhabriya Polywood Limited Mr. Avanish Singh Visen CEO Deceuninck in India is one of the fastest growing UPVC Profile companies with more than 25 authorized and certified channel partners making high quality UPVC Doors and Windows. Dhabriya Polywood Limited is one of the leading manufacturers of PVC & UPVC Profiles for wide range of interior and exterior applications. ENCRAFT is a product brand of ENCRAFT India, the flagship company of the DCJ Group. Profine GmbH is the world-wide leading manufacturer of UPVC Window & Door Profiles. Deceuninck India Liberty21 Ventures Private Limited Mr. Sandeep Jain CEO Liberty21 was launched in 2014 and is one of the best uPVC Windows and uPVC Doors Manufacturers in Hyderabad, India.
  8. 8. Mr. Hitesh Agrawal Chief Financial Officer
  9. 9. DHABRIYA POL YWOOD LIMITED Delivering Excellent Quality Customized Products while Upholding Customer Satisfaction We possess strong business ethics and maintain uncompromised quality standards “ “ India's Leading uPVC Windows & Doors Solution Providers
  10. 10. The most prominent uPVC windows and doors solution providers offer aesthetically pleasing and durable products. They offer environment-friendly doors and windows, which are termite free and require low maintenance. These companies produce products that are recyclable, eco friendly, possess great insulation, and are corrosion proof. Dhabriya Polywood started the manufacturing and fabrication of uPVC Windows and Doors. Team Dhabriya Polywood believes that 'Polywood' uPVC Windows and Doors fortifies environmental and economical advantage. 'Polywood'uPVC Windows have heat and sound insulation and drought- proofing qualities which are proven to be lasting for at least 10-25 years. One such prominent name in the uPVC windows and doors solution industry is Dhabriya Polywood Limited.It was incorporated under the Companies Act, 1956 in the year 1992. The company commenced its commercial production of R-PVC (Rigid Poly Vinyl Chloride) profiles in the year 1995 under its registered brand name “Polywood”. It derived the brand name from the idea of making polymer-based wood substitute products and started manufacturing PVC doorprofiles. Thereafter, the company continued venturing by making other wood substitute products such as PVC false ceiling, wall paneling, prefabricated structures, and so on. In the year 2007, We provide up to the mark customized solutions “ “
  11. 11. Standing Ahead in the Competition Team Dhabriya Polywood states that the uPVC windows and doors solution is more of a combination of service and product. The whole process right from the fabrication of windows to site measurements and selecting a suitable design of window and advising which type of window will be suitable for which place is done by the company's in-house team of highly skilled professionals. The fabrication of “Polywood” u-PVC windows and doors needs five different combinations: 1. State-of-the-art technology and the best quality raw material is used at the company'splant. 2. The company has a 6 lane high- capacity window fabrication facility which ensures in-time processing of orders. 3. Reinforcement is another crucial step of the window fabrication and for that Dhabriya Polywood only trusts its in-house G.I. reinforcement rolling. 4. The company uses best in quality hardware for all the doors and windows. 5. High-quality glass and mesh is used in all of Dhabriya Polywood's products. The company's products are maintenance free, retain their surface gloss, and offer greater potential energy saving than timber, steel, aluminum due to, material characteristics. “polywood” uPVC windows and doors are controlled to maintain the higher technical and professional standards and it reflects with the company's policy of continuous development with meticulous efforts. The Visionary Leader The person who has contributed dedicatedly towards the success of the company is none other than Mr. Digvijay Dhabriya, the CMD of the company. He planted the seeds of the company's uPVC window business in 2007. Since then, Mr. Hitesh Agrawal has been heading the uPVC window vertical of the company. His contributions to the company in business strategy, financial management, and operations management have been immense and have largely contributed to the multi- fold growth of the company. About Mr. Hitesh Agrawal Mr. Hitesh Agrawal is the Chief Financial Officer of the company. He holds a bachelor's degree in Commerce from University of Rajasthan and is a Fellow Member of Institute of Chartered Accountants of India (ICAI). He has over 20 years of experience in his functional area and associated with Dhabriya Polywood since May 2001. Mr. Hitesh's contributions to the company in business strategy, financial management, and operations management have been immense and have largely contributed to the multifold growth of the company. He takes care of all accounts, banking, taxation and financial activities of the company. His primary responsibility involves managing the company's finances, including financial planning, management of financial risks, record- keeping, and financial reporting. Mr. Hitesh provides day to day leadership and management guidance which mirror the adopted corporate mission and core values. He ensures that the company has the proper operational controls, administrative, and reporting procedures to meet operational and financial targets. Mr. Hitesh collaborates with the management team to develop and implement plans for the operational infrastructure of systems, processes, and personnel designed to accommodate the rapid growth objectives of the company. Noteworthy Contributions Being one of the first companies to enter this industry, Dhabriya Polywood Limited has made several contributions. It has introduced various types of uPVC window solutions and window types in the industry for the first time in India, thereby offering new and unique solutions to its clients from time to time. The company offers villa windows, arched windows, casement windows, sliding windows, and many other variants of each type customized as per the client's requirement. We deliver products as per the specifications of the clients “ “
  12. 12. Dhabriya Plywood's policy of no compromise with the quality of the product has set a standard in the uPVC market. Dedicated towards Protecting the Environment With the inspiration of Lt. Prof. S.S. Dhabriya who was an environmentalist and remote sensing expert, his son, CMD Mr. Digvijay Dhabriya has taken 'SAVE TREES' as a mission of life. To achieve the same and to give shape to his father's teaching, he developed and started manufacturing polymer-based wood substitute products. Dhabriya Polywood Limited's core value is to make environment friendly, sustainable, and zero wood houses to bring about ecological balance and save natural resources. The brand name 'Polywood' has been associated with wood-substitute products with a mission to SAVE TREES. The company saves nearly 7 lakh trees a year; for the last 27 years, it has been an undeniable part of the “save Trees” campaign by bringing to the minds of people the use of uPVC and PVC profiles which was only confined to European Countries earlier. Taking on Challenges Confidently In its initial days, the company had to face the major challenge of spreading awareness about uPVC windows as a product among its target market. At that time, the competition was low and the market size was also small. However, over time, the world's leading brands have come to India in the last 10-15 years resulting in major competition in the market. Moreover, the prices have also reduced by almost 50%. Hence, Dhabriya Plywood is now struggling mainly to keep an edge over its competitors by providing value- added solutions with quality services. The team believes that to stand tall in the market, the only way is to provide high-quality products at a competitive price. Confronting the Pandemic with a Game Face Team Dhabriya Plywood states that the pandemic affected the business in the same manner as most others in the construction and related industries. Firstly, because of a sudden reduction in the operations of the real estate industry in general, new demand for windows and doors has been compromised. Secondly, labour migration, transportation, and manpower-related problems due to lockdown and the panic created by the pandemic have introduced various challenges in delivering the required level of services to the clients. The company authorities state that the situation is now getting from bad to worse with the arrival of the second wave of the pandemic and the economy is also getting disrupted owing to the same. Achievement Galore Throughout its illustrious journey, Dhabriya Polywood Limited has achieved various prominent milestones. It has received recognitions at various levels, which have been mentioned below: • Award for Excellent Manufacturing Facility by Plastic Manufacturers' Association Jaipur in the year 2008 • Award for Meritorious Industrial Development by the Indian Economic Development & Research Association, New Delhi in August 2009 • National Award by Ministry of Chemicals and Fertilizers, Government of India for Innovation in Polymer Waste Management & Our company stands on the solid foundation of ethical trade practices ““
  13. 13. Recycling Technology and Green Polymeric Materials & Products in March 2017 • ET Business Leaders 2017 Award for Environment Protection and Conservation in July 2017 • Award by the Institute of Engineers for Eminence and Contribution in the field of Township Development with Eco-friendly Products Advice for the Young Entrepreneurs Mr. Digvijay advises the emerging entrepreneurs who aspire to enter the uPVC Window and Door Solutions space to understand that it is a big space, where one may enter at various levels such as a profile manufacturer, a window fabricator, or dealer. He states that the Indian demography makes it a huge market for u-PVC doors and Windows. He states, “Based on their resources, whichever level one may choose to enter this market, one must always remember that it is the level of overall services that determines getting repeated clients and not just reduction in product quality and price''. Towards an Interesting Future Marching ahead, Dhabriya Polywood Limited plans on expanding its services to new territories and to start a dealership or franchise model to be able to cater better to the retail market. The company aims to become the biggest window fabrication facility and cover the entire north and south region. It further aims to launch various new types of windows and to distribute UPVC window profiles to window fabricators pan India. In 2021, Dhabriya Polywood intends to start a new 75000sq. ft. production plant in Bengaluru. In the same year, it will also initiate its uPVC window profiles facility in Bengaluru. The company further has another aluminium fabrication facility project in the pipeline. The authority believes that all these initiatives will help the company to scale up.
  14. 14. Dynamics of the 16 | JUNE 2021 | www.insightssuccess.in
  15. 15. International Industry Insights The global uPVC windows and doors solutions space has witnessed major transformations over the years. It has experienced its fair share of ups and downs throughout this time span. From 2015 to 2019, the market witnessed a healthy growth. However, with the rise of the global pandemic, coronavirus, the global economy has been badly affected. Hence, it is forecasted that the global UPVC market will also experience a decrease. Nevertheless, it is expected that the pandemic will be controlled by the end of 2021. As a result, we can hope that the global uPVC window market size will reach million USD in 2025, with a CAGR between 2021 and 2025. The Global Impact of Coronavirus in the uPVC Industry The beginning of 2021 witnessed the widespread of coronavirus across the world, with millions of people getting infected by the disease globally. Many countries across the world have also implemented strict regulations and lockdowns to control the spread of this virus. Other than the medical equipment, medical products, and life support equipment industry, most industries, including the uPVC industry have been badly impacted by the pandemic. Global uPVC Windows and Doors Solutions Space www.insightssuccess.in | JUNE 2021 | 17
  16. 16. The slowdown of the world economic growth has also had some major effects on the uPVC industry. However, it still maintained a relatively optimistic growth, with an average annual growth rate of 15 from 2015 to 2021. Experts are of the opinion that by 2025, the uPVC window and door market size will further expand. Key Players of the Global uPVC Windows and Doors Solutions Space Many prominent global giants have made a name for themselves in the uPVC space by delivering excellent products and customer services. They leave no stone unturned to ensure that their clients are provided with the best customer experiences. Some of the renowned companies in the uPVC windows and doors solutions arena are as follows: • VEKA • Rehau • Koemmerling • Aluplast • Dimex • LG Hausys • Fenesta • Deceuninck • Internorm • Everest • Munster Joinery • CONCH • Shide Group • Kinbon • Zhongcai • LESSO • Curtain • BNBM • ViewMax Advantages of uPVC Products uPVC possesses a variety of hard and inflexible characteristics, owing to which it is also called rigid PVC. This material has high preference because it is highly resistant to chemicals, water, corrosive environments, and weather. uPVC can also act as a framing material, wherein, it provides excellent quality, does not require much maintenance, and also provides various color options. uPVC also offers various benefits such as insulation against rain, recyclability, UV protection, sound insulation, resistance to salt water and heavy impacts, and various other commercial advantages. No additive material is added to unplasticized PVC during production, just like normal PVC. Accordingly, it does not require much energy input during production. uPVC has been widely developed and used in windows, doors, building material, shutters, and automobile body parts. These products are recyclable and environment friendly, owing to which they are more preferred in the construction industry. Customers can reap the benefits of its various features such as longevity; fire, wind, and moisture resistance; aesthetics; and much more. Users can customize them as per their requirements. It is a material-grade product with additional features such as low thermal conductivity and energy savings by 30-35%. uPVC also prevents the process of condensation, which, in turn, prevents thermal bridging. This is a material grade which never flakes, fades, pits, peels, rusts, or corrodes. However, customers should check the seal of maintenance and light soapy wash. uPVC has low cost and has other properties such as high stiffness, aesthetic in nature, flame retardant, and so on. uPVC is also suitable for transparent applications. Furthermore, it is FDA compliant because the residue of vinyl chloride gets restricted and suitable for transparent applications. If compared to PVC, uPVC offers better chemical resistance. uPVC provides better vapor barrier properties, and it can also be used for good electrical insulation. This material can also be used in place of wood in construction, as it is similar to that of the double-glazed window frames and window sills. uPVC is renowned for its versatility and can be manufactured in different colors, or it can also be designed to look like other materials. The uPVC windows and doors solutions market is growing steadily in spite of various challenges imposed by serious situations such as the covid-19 pandemic. This space is enhancing its efficiency by adopting cutting-edge technology, while delivering excellent products and services to the clients. - Ananda Kamal Das 18 | JUNE 2021 | www.insightssuccess.in
  17. 17. Subscribe Today CORPORATE OFFICE Insights Success Media and Technology Pvt. Ltd. Off No. 22 & 510, Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017. Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 USA: 302-319-9947 Email: info@insightssuccess.in For Subscription : www.insightssuccess.in Cheque should be drawn in favour of : INSIGHTS SUCCESS MEDIA AND TECH PVT. LTD. Stay in touch. Subscribe to Insightssuccess Get Insightssuccess Magazine in print, & digital on www.insightssuccess.in www.insightssuccess.in
  18. 18. While doing any business, it is very important to have core values and to abide by such values is again very crucial for the overall image of the organization. There are a lot of companies that have ethics and morals as their driving forces. Having a sense of accountability always helps in the long run. With a similar approach to all the things said above, there is one company that works in alignment with its business ethics and strives to make a difference in the uPVC sector. That company is none other than Deceuninck Profiles India Private Limited. In an exclusive interview with Insights Success, let us see what Dev Chandwani - Business Development Director (India) of the company has to say about its dynamics and operations in India. Given below are the highlights of the interview: Kindly brief us about your company, its history, and its journey since inception. Deceuninck started its PVC business in 1937 with buttons for clothing, then ventured in PVC profiles for roller shutters and finally into Profiles for Doors and Windows. Deceuninck has been in the fore front of producing high quality profiles and systems for Doors and Windows in over 90 countries worldwide with 14 manufacturing centres and over 40 Distributions centres globally. We supply more than 200K Tonnes of profiles and champions of recycling of old PVC Windows – close to 45K Tonnes. We started in India in 2006 with a Channel Partner in Bangalore and have been growing stronger across the country. Currently we have 2 warehouses in India – Chennai and Noida and have executed more than 100 projects across the country through our dedicated 46 exclusive Channel Partners. Deceuninck Profiles India Private Limited Operating with the Belief of Sustainability, Innovation, and Ecology India's Leading uPVC Windows & Doors Solution Providers 20 | JUNE 2021 | www.insightssuccess.in
  19. 19. Tell us about your company's operations, its mission, its vision, and its core values. Deceuninck believes in Sustainability, Innovation and Ecology producing products which are highly durable produced with the latest technology to offer systems which are Best-in-Class in energy efficiency, Thermal Insulation, Air Tightness, Water Tightness and Structural performance. Deceuninck has several firsts in Innovative solutions – Linktrusion and Thermofiber to name a few. Ecology is one of our major concerns and as a company we have taken steps in all our plants to adopt Green Energy through roof top solar panels. To avoid end of life dumping of old windows in Land Fills, we set up a 45,000 tonnes recycling plant in Belgium and are working on such units in different countries too. Most of our plants are Environment Product Declaration Certified – all process adopted in the factories are environment friendly. How is your company catering differently to its clientele, to stand apart from the competition in the uPVC Windows and Doors Solutions space? What safety, hygiene and quality-assurance standards does your company abide by to inspire the trust of its clients? Deceuninck has the widest range of products to offer in both white and colour laminated windows. While most of market offers only one series based on the 60mm platform, Deceuninck offers 60mm, 70mm and premium 80mm high quality systems. Their Multi-Chamber design offers Best- in-Class window properties. We work closely with Architects and Developers to offer the window designs best suited for the project considering Wind Speeds from IS 875 Part 3, Water tightness and Air Tightness. The Channel partners are trained in every aspect of window production and installation so that the window lasts long and is user friendly. WE ARE TODAY A MARKET LEADER IN THE 70MM AND 80MM PLATFORMS AND WIDEST SUPPLIED COLOUR LAMINATED PROFILE SYSTEM IN INDIA “ “ Dev Chandwani Business Development Director (India) www.insightssuccess.in | JUNE 2021 | 21
  20. 20. Deceuninck has seen it all from early non-acceptance of PVC in the market dominated by Aluminium Players to low-cost imports with lead-based formulations from various other markets. We believe every challenge comes with its own opportunity and it is for the brands to choose their niche and become market leaders in that segment. What are the strategically driven plans that you are implementing to scale your company in the year 2021? We are expanding our Channel Partner network to 100 by the end of this year, to be present in all State Capitals and major cities across India. Strong focus on brand building and showrooms in major cities is driving our business in new builds as well as renovation markets. In future, what are the prospects of your company? The PVC window market is currently at 14-15% of the Rs. 15,000 Crore total window market and we see a big demand in high quality PVC Window systems. Currently, the market size is around 70,000 tonnes which is bound to reach 200,000 tonnes in the next few years given the high acceptability of PVC in the new build markets. The latest technologies are adopted in our production factories be it in compound processing, extrusion technologies or warehousing operations. ISO 9001, ISO 14001 and EPD Certification in all plants. All our window systems are tested at international laboratories IFT, SKZ, PBT as per EN, BS and AAMA standards. What, according to you, are your company's most notable contributions in the industry? Being the first in high quality premium window systems some of the unique offerings include: 1. 70mm in 5 Chamber design with Uw 1.4W/m2K with up to 40dB noise reduction 2. 80mm in 6 Chamber with Uw <1W/m2K up to 49dB noise reduction. 3. Shift and Slide Doors with high performance Water Tightness – 450Pa 4. Widest range of colour lamination – 3 Wood Finish Colours and 3 Solid colours. What challenges has your team faced in the earlier days of the company? What struggles is the team going through now? 22 | JUNE 2021 | www.insightssuccess.in
  21. 21. O ver the last 15 years, India has seen unprecedented expansion in the real estate market. More urbanisation, smart city projects, and changing lifestyles owing to the expanding middle class are just a few of the causes driving the development of innovative building technologies and materials. As a substitute for other traditional materials, uPVC (unplasticised polyvinyl chloride) is a low maintenance but efficient material in the manufacture of windows and doors. Because of the numerous advantages that uPVC provides, we have witnessed an increase in the demand for uPVC windows and doors in recent years. The customer is now well-aware that uPVC is an excellent material for windows and doors since it works well in a variety of weather situations. uPVC windows and doors offer effective thermal insulation and contribute to energy conservation. Furthermore, with correctly manufactured windows and installations, uPVC windows provide excellent sound Overview of the Indian uPVC WIN WS 24 | JUNE 2021 | www.insightssuccess.in
  22. 22. Industry Dynamics Solutions Space D RS & www.insightssuccess.in | JUNE 2021 | 25
  23. 23. insulation. uPVC windows and doors are available in a variety of forms and styles to complement any modern architecture and may be used in any type of structure, including villas, high-rise apartments, businesses, hotels, and hospitals. They are also available in a variety of colours, which may add value to your home's interiors/exteriors. Surprisingly, because of the uPVC compound characteristics, you do not have to be concerned about durability - window and door profiles are termite resistant and essentially last forever. Because it does not require painting or care, uPVC is seen as a wise investment and a great purchasing option. They do not rot, bend, or corrode, and the colour of the profile remains constant in all-weather/climate circumstances, whether summer, winter, or monsoon. Even in tropical and salty coastal conditions, these window and door solutions are known to be successful. Because there is no wood in uPVC windows and doors, they are ecologically benign and can be recycled. There are firms that make the profiles out of a special composite material that is 100 percent lead free and promotes sustainability. The present Indian window and door (all material) industry is worth about INR 14,000-15,000 crore, with uPVC window and door profiles accounting for about 8-10% of the market. According to Ken Research, the uPVC window and door industry is anticipated to increase by 30 % with new and replacement sales over the next 10-15 years, with big high-rise apartments in growing markets being significant drivers of this expansion in metro cities. We all know that the Indian window and door business is unorganised, with no precise standardisation or norms; uPVC is no exception. The growing popularity and demand for uPVC windows and doors has provided possibilities for numerous local and Chinese businesses to enter this market. Because India is a price sensitive market, these firms frequently sacrifice quality to increase profits, resulting in a negative image of the product. To avert this predicament, greater efforts from responsible and reputable producers are needed to organise this market through standardisation of quality and product standards. It will aid the market in protecting the interests of consumers and manufacturers as a whole. On the one hand, consumers will receive a high- quality product at a reasonable price, while on the other, reputable producers will be able to do business in a favourable environment since most firms that compromise on quality will eventually be forced out of the market. India is a varied country with a wide range of cultures, customs, architecture, and weather. Every location necessitates a unique home architecture based on the local weather conditions. The north has brutal winter and summer, the north-eastern area is mainly tropical, while the west and south remain hot and see heavy rain during the monsoon season. A few years ago, there was no one material for their windows and doors that could be used all year. However, the emergence of uPVC is a response to this diverse window and door needs, bringing comfort to fenestration experts who previously struggled with problems such as thermal insulation, water tightness, sound resistance, look and appearance, and durability. They are now able to suggest world-class goods, such as uPVC, to people searching for comfort and improved lives at affordable rates. Casement (outward and inward open), tilt and turn, sliding, slide and fold, lift and slide, top hung, and other kinds of uPVC windows and doors complement modern architecture in a unique way. India is quite enthusiastic about the industry's future. The declaration of 100 smart cities, development in infrastructure, increased FDI, and a growing middle class all point to the uPVC window and door market expanding and increasing at a healthy rate. According to published projections, the market would expand at a CAGR of 7% between 2015 and 2020. With metro and major cities growing increasingly loud and polluting, uPVC windows and doors are likely to become a top consideration for consumers considering building new houses or upgrading existing ones. The primary drivers of the Indian uPVC window and door market are the increasing number of new residential buildings and replacement activities, both of which have contributed to the market's expansion. With a rising number of façade and window experts in the nation, the sector will develop and place a premium on quality over low-cost materials. At the same time, this market needs more informational ads to raise awareness. - Ashish Chandgude 26 | JUNE 2021 | www.insightssuccess.in
  24. 24. Making synthetics an art for the people, Profine India Window Technology Pvt. Ltd is a 100% subsidiary of Profine GmbH which is an International profile group, a worldwide leading manufacturer of uPVC profiles for windows and doors, PVC Sheets, and shutter systems. In India, Profine is active with its brand ‘KOEMMERLING’ and is present in over 60 countries across the world. KOEMMERLING extrusion facility is present in nine countries i.e., Germany, France, Italy, Spain, Russia, Ukraine, Great Britain, USA, China, and India. With over 100 years of experience, ‘KOEMMERLING’ is seen to be the premium and most trusted brand globally. Powered by its partner-based philosophy, the company has continued to offer modern window and door systems while keeping quality and sustainability as its main force in the product range which is why many customers have remained loyal to KOEMMERLING since its inception in India. Profine India has a modern state-of-the-art extrusion plant built over 20,000 sq. meters at Vadodara, Gujarat. It was an initiative to enhance local manufacturing, skill development, employment generation, and contribution towards Make in India. The facility is geared up with the world’s best technology, machines, and tools to produce the highest quality uPVC window and door profiles. The plant is well equipped with 5 extrusion lines and 1 foiling line, an extensive logistics area, an Experience Centre displaying a complete range of systems as well as a technical training centre for the associate channel partners. Let’s read below the dynamics of Profine India with the Indian uPVC space in the given below excerpts of the interview: Tell us about your company’s operations, its mission, its vision, and its core values. The company’s mission is to improve and innovate its product range to keep a positive impact on its valued customers constantly and continually. We achieve this by providing superior efficient products and services, to meet the ever-changing needs of our current and prospective clients. We strive for the highest professional excellence in the delivery of our products and services. Profine India Window Technology Pvt. Ltd Manufacturing High Grade uPVC Proles for Windows and Door Systems Mr. Farid Khan Director and CEO Our MISSION is to CONSTANTLY & CONTINUALLY IMPROVE & INNOVATE our PRODUCT RANGE to keep a POSITIVE IMPACT on our VALUED CUSTOMERS “ “ 28 | JUNE 2021 | www.insightssuccess.in
  25. 25. How is your company catering differently to its clientele, to stand apart from the competition in the uPVC Windows and Doors Solutions space? What safety, hygiene, and quality-assurance standards does your company abide by to inspire the trust of its clients? The distinctive KOEMMERLING approach rests on attention to quality, innovation, customer lead production and services, efficient supply system, and an awareness of our responsibilities towards the environment and society. Our skilled and highly motivated employees and close relationship with customers are the foundation of our success. In recent years, we have invested in versatile, state- of-the-art production technologies. Our production facility is well equipped with advanced extruders and tooling, and this is how we can safeguard our consistently high product quality and respond rapidly to changes in market requirements. Our customers are some of the best-known window specialists. We maintain open and honest business relationships with them, and as a result, we know our partners' standards and requirements down to the last detail and develop solutions that meet their needs. In return, we are rewarded with a high level of customer satisfaction and loyalty towards our brand, and we are proud of that. What, according to you, are your company’s most notable contributions in the industry? Profine is best known for its innovative and technically advanced system made with environment-friendly uPVC formulation without compromising on product quality. Our environmentally friendly and sustainable product helps in reducing CO2 emissions due to their outstanding thermal insulation properties. With the innovative new generation of window and door systems, Koemmerling has set new standards in the Indian market and met people’s need for brightly lit residential and workspaces. Koemmerling provides optimized sound insulation for quiet and stress-free living spaces and creates a healthy atmosphere for a quality life. How has the featured person – CEO/Founder/Director helped to enhance the company’s outreach? What noteworthy contributions have the person made in favour of the company? Mr. Farid Khan, Director and CEO of Profine India, joined the company in 2007 to head and brand ‘Koemmerling uPVC windows and doors’ in India which was not so familiar in the industry at that time, but he was sure that it will stay strong. He was like a one-man army who used to plan, execute, and deliver the targets all by himself. KOEMMERLING is present in India since 2005 and in the last 16 years, KOEMMERLING has become one of the leading brands supplying products across the country through a wide network of Channel Partners. From the unknown to a well-known and trusted brand, “KOEMMERLING” has achieved significant success. Under the leadership of Mr.Farid Khan, the company has grown multi-fold, from importing uPVC profiles to set up own state of the state extrusion facility in India, from inception to one of the leading brand, the company’s journey has been remarkable. KOEMMERLING is continuously growing, and management has plans of new investments for bringing the best-in-class technology, machinery, R&D, and skill development. What challenges has your team faced in the earlier days of the company? What struggles is the team going through now? The main challenge in earlier days was to make people aware of uPVC. In a country like India where people still consider wood as the best material for their windows and doors requirement, it was quite tough to popularise uPVC windows and doors. Over the period we have conducted many awareness programs like architects meet, print and digital advertisements, and exhibitions, etc., to make people aware of the advantages of these modern System Windows. Now we can see people have started using uPVC as a better material over other traditional material due to its various advantages like durability, low maintenance, sound insulation, thermal insulation, water tightness, sustainability, etc. India's Leading uPVC Windows & Doors Solution Providers www.insightssuccess.in | JUNE 2021 | 29
  26. 26. India is a price-sensitive market, as a result, many companies have started selling cheap and low-grade uPVC window and door material which looks fine in short term but as time passes it starts to crack and deteriorates its original shape and colour. The biggest challenge for the Indian market is to create awareness on why a quality product should be preferred rather than going for a low price with compromised quality. The industry is to establish quality standards for uPVC windows and doors in India. In the future, what are the prospects of your company? Since its inception in India, Profine has included a vast range of uPVC window & door systems, which are being produced at our plant. Further, we are closely in touch with our associate channel partners and also aware of the upcoming market trends to upgrade our systems for the Indian market. UPVC windows and doors are a decade-old product in India but still considered at a nascent stage. India has a huge demand for overall windows and doors which provide uPVC a promising future in India. People are becoming aware of the product due to the efforts put up by the industry in spreading awareness about the performance and durability of uPVC. As a responsible company, we have been able to make people aware of why they should choose uPVC over other traditional materials. Apart from the excellent performance and durability of the product, this product should be treated as a solution to deforestation as it is an alternative to wood. It has helped in decreasing the demand for wood globally for the fabrication of windows and doors. UPVC is an eco-friendly and sustainable product. Despite many advantages of this product, it needs more efforts and awareness programs both from the Private and Government sector to make it popular amongst retail, commercial, and government sectors. The private sector has already initiated many awareness campaigns at the national level which helped in gaining trust amongst the builders, architects, engineers, fenestration consultants, and end- users. UWDMA is one such platform constituted by reputed names of the fenestration industry. It helps in promoting and propagating uPVC windows and doors and their benefits to the Indian construction industry and the general public at large. On the other hand, Government should give special attention to the uPVC industry. As a manufacturer, we expect Government to ensure quality parameters and standardize them through BIS. As this product helps in providing environmental benefits and reduces CO2 emissions it should be treated as a product of the need for green buildings. Government should also consider slashing the GST rate so that it becomes affordable for the customers and helps in reaching a larger segment. Therefore, three most important things for the industry are: • Quality Parameters & Standardization of Product • Should be listed as a Green Product • Low GST rate 30 | JUNE 2021 | www.insightssuccess.in

×