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The business Use-Case’s for
building clouds with Apache
CloudStack
Giles Sirett
CEO & Managing Consultant ShapeBlue
Giles....
#whoami?
CEO of ShapeBlue
“ShapeBlue are expert builders of public & private clouds. They
are the leading independent glob...
Enterprises

Service Providers

@ShapeBlue
Vendor tied

End to end

vCloud Director
Microsoft System
Center

Abiquo
OnApp
Flexiant
Hexagrid

Open communities
CloudSt...
Only CloudStack &
OpenStack will survive

@ShapeBlue
But why CloudStack Giles ?

“It just works”
@ShapeBlue
But why CloudStack Giles?

@ShapeBlue
“CloudStack is part of OpenStack, right ?”
@ShapeBlue
275
@ShapeBlue
CloudStack Users

@ShapeBlue
CloudStack Users 2.0

@ShapeBlue

11
CloudStack Users 3.0

@ShapeBlue

12
The obligatory cloud definition slide

Self Service

Resource
pooling

Rapid
Elasticity

Metered Use
@ShapeBlue
On-demand self-service is a cloud driver
Organisations are virtualised = cap/op ex
savings
However, operationally often st...
Resource pooling is a cloud driver
Make the most of a global compute estate
Resources dynamically assigned according
to de...
Measured service is a cloud driver
The The XaaS model allows
accurate cost measurement
Compute
Storage
Network
etc

Intern...
Rapid elasticity is a cloud driver
Scale up
Scale back
Autoscaling
Burst capabilities
WORKLOAD PORTABILITY

@ShapeBlue
So, todays use-case’s are…
Service Provider / public cloud
Devops automation
AWS insourcing
Traditional enterprise workloa...
Use case 1 of 4 - Service provider /
public cloud

$2,400,000,000

@ShapeBlue
August 2012 = 90% public cloud vs other use cases
August 2013 = 50/50 split

@ShapeBlue
Use case 2 of 4 - Devops
Deploy my
code

Only on my
infrastructure

@ShapeBlue
Use Case 2 of 4 - Devops
Rapid agility demanded by business
Automate, script, automate, script, automate, script
EVERYTHIN...
Use Case 3 of 4 – “AWS Insourcing”
usage
35
30
25
20
15
10
5
0

usage

@ShapeBlue
Use Case 3 of 4 – “AWS Insourcing”
usage
35
30
25
20
15
10
5
0

usage
Known demand

@ShapeBlue
Use Case 3 of 4 – “AWS insourcing”
I realise that AWS is costing too much for my known demand
I need to know my tooling wi...
Use Case 4/4 – Enterprise adoption

@ShapeBlue
Use Case 4/4 – Enterprise adoption
In 2013, we are seeing enterprises doing
one of the following:
adopt public cloud
build...
Failure happens – Get used to it

“The car was not a problem. I just lost both wheels."
@ShapeBlue
“I have two
types of
workload”

“Failure
happens”? –
no thanks

Cloud Era
workload

Traditional workload
@ShapeBlue
Traditional Workloads
Traditional workloads
Traditional n-tier
applications
Scale & reliance handled
by the infrastructure...
Cloud Era workloads
Cloud era workloads
Applications designed for
failure
Applications designed for
massive scale
Scale by...
Enterprises will adopt a 2 workload
model
Private Cloud

@ShapeBlue
Questions?
Giles.Sirett@shapeblue.com
@ShapeBlue

@ShapeBlue
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Building Clouds with Apache CloudStack - the business use-cases Slide 1 Building Clouds with Apache CloudStack - the business use-cases Slide 2 Building Clouds with Apache CloudStack - the business use-cases Slide 3 Building Clouds with Apache CloudStack - the business use-cases Slide 4 Building Clouds with Apache CloudStack - the business use-cases Slide 5 Building Clouds with Apache CloudStack - the business use-cases Slide 6 Building Clouds with Apache CloudStack - the business use-cases Slide 7 Building Clouds with Apache CloudStack - the business use-cases Slide 8 Building Clouds with Apache CloudStack - the business use-cases Slide 9 Building Clouds with Apache CloudStack - the business use-cases Slide 10 Building Clouds with Apache CloudStack - the business use-cases Slide 11 Building Clouds with Apache CloudStack - the business use-cases Slide 12 Building Clouds with Apache CloudStack - the business use-cases Slide 13 Building Clouds with Apache CloudStack - the business use-cases Slide 14 Building Clouds with Apache CloudStack - the business use-cases Slide 15 Building Clouds with Apache CloudStack - the business use-cases Slide 16 Building Clouds with Apache CloudStack - the business use-cases Slide 17 Building Clouds with Apache CloudStack - the business use-cases Slide 18 Building Clouds with Apache CloudStack - the business use-cases Slide 19 Building Clouds with Apache CloudStack - the business use-cases Slide 20 Building Clouds with Apache CloudStack - the business use-cases Slide 21 Building Clouds with Apache CloudStack - the business use-cases Slide 22 Building Clouds with Apache CloudStack - the business use-cases Slide 23 Building Clouds with Apache CloudStack - the business use-cases Slide 24 Building Clouds with Apache CloudStack - the business use-cases Slide 25 Building Clouds with Apache CloudStack - the business use-cases Slide 26 Building Clouds with Apache CloudStack - the business use-cases Slide 27 Building Clouds with Apache CloudStack - the business use-cases Slide 28 Building Clouds with Apache CloudStack - the business use-cases Slide 29 Building Clouds with Apache CloudStack - the business use-cases Slide 30 Building Clouds with Apache CloudStack - the business use-cases Slide 31 Building Clouds with Apache CloudStack - the business use-cases Slide 32 Building Clouds with Apache CloudStack - the business use-cases Slide 33
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Giles Sirett , CEO of ShapeBlue did a talk on the Business Use cases for Apache Cloudstack, looking at what’s driving organisations to build IaaS cloud infrastructures and also why those organisations are choosing Apache Cloudstack ahead of other technologies.

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Building Clouds with Apache CloudStack - the business use-cases

  1. 1. The business Use-Case’s for building clouds with Apache CloudStack Giles Sirett CEO & Managing Consultant ShapeBlue Giles.sirett@shapeblue.com Twitter: @ShapeBlue @ShapeBlue
  2. 2. #whoami? CEO of ShapeBlue “ShapeBlue are expert builders of public & private clouds. They are the leading independent global CloudStack / CloudPlatform integrator & consultancy” Involved in Apache Community, Chairman of European CloudStack user group, always talkin’ CloudStack Close relationship with Citrix Technical enough to be dangerous A unique insight….. @ShapeBlue
  3. 3. Enterprises Service Providers @ShapeBlue
  4. 4. Vendor tied End to end vCloud Director Microsoft System Center Abiquo OnApp Flexiant Hexagrid Open communities CloudStack OpenStack Opennebula Eucalyptus Your orchestration must be open to survive @ShapeBlue
  5. 5. Only CloudStack & OpenStack will survive @ShapeBlue
  6. 6. But why CloudStack Giles ? “It just works” @ShapeBlue
  7. 7. But why CloudStack Giles? @ShapeBlue
  8. 8. “CloudStack is part of OpenStack, right ?” @ShapeBlue
  9. 9. 275 @ShapeBlue
  10. 10. CloudStack Users @ShapeBlue
  11. 11. CloudStack Users 2.0 @ShapeBlue 11
  12. 12. CloudStack Users 3.0 @ShapeBlue 12
  13. 13. The obligatory cloud definition slide Self Service Resource pooling Rapid Elasticity Metered Use @ShapeBlue
  14. 14. On-demand self-service is a cloud driver Organisations are virtualised = cap/op ex savings However, operationally often still manual Still often a service ticket to provision new resources Long delivery times Relatively high operational costs Relies on specialist skills Margin for human error @ShapeBlue
  15. 15. Resource pooling is a cloud driver Make the most of a global compute estate Resources dynamically assigned according to demand Workloads can be averaged: across departments, across Geos, across times of day, days of month, etc By pooling resources, reduces the reliance on local capacity planning Abstracts physical resources @ShapeBlue
  16. 16. Measured service is a cloud driver The The XaaS model allows accurate cost measurement Compute Storage Network etc Internal chargeback model much simpler “Shadow IT” can be removed @ShapeBlue
  17. 17. Rapid elasticity is a cloud driver Scale up Scale back Autoscaling Burst capabilities WORKLOAD PORTABILITY @ShapeBlue
  18. 18. So, todays use-case’s are… Service Provider / public cloud Devops automation AWS insourcing Traditional enterprise workloads @ShapeBlue
  19. 19. Use case 1 of 4 - Service provider / public cloud $2,400,000,000 @ShapeBlue
  20. 20. August 2012 = 90% public cloud vs other use cases August 2013 = 50/50 split @ShapeBlue
  21. 21. Use case 2 of 4 - Devops Deploy my code Only on my infrastructure @ShapeBlue
  22. 22. Use Case 2 of 4 - Devops Rapid agility demanded by business Automate, script, automate, script, automate, script EVERYTHING needs infrastructure @ShapeBlue
  23. 23. Use Case 3 of 4 – “AWS Insourcing” usage 35 30 25 20 15 10 5 0 usage @ShapeBlue
  24. 24. Use Case 3 of 4 – “AWS Insourcing” usage 35 30 25 20 15 10 5 0 usage Known demand @ShapeBlue
  25. 25. Use Case 3 of 4 – “AWS insourcing” I realise that AWS is costing too much for my known demand I need to know my tooling will work I need to use the same API I still want to burst to AWS I don’t want to get into a massive/complicated project @ShapeBlue
  26. 26. Use Case 4/4 – Enterprise adoption @ShapeBlue
  27. 27. Use Case 4/4 – Enterprise adoption In 2013, we are seeing enterprises doing one of the following: adopt public cloud build private cloud align with public clouds (technology, process, standards) CloudStack has a unique position in the enterprise @ShapeBlue
  28. 28. Failure happens – Get used to it “The car was not a problem. I just lost both wheels." @ShapeBlue
  29. 29. “I have two types of workload” “Failure happens”? – no thanks Cloud Era workload Traditional workload @ShapeBlue
  30. 30. Traditional Workloads Traditional workloads Traditional n-tier applications Scale & reliance handled by the infrastructure Scale by “scaling up” Infrastructure expected to be always available @ShapeBlue
  31. 31. Cloud Era workloads Cloud era workloads Applications designed for failure Applications designed for massive scale Scale by “scaling out” (horizontally) How can an enterprise benefit from both models ? @ShapeBlue
  32. 32. Enterprises will adopt a 2 workload model Private Cloud @ShapeBlue
  33. 33. Questions? Giles.Sirett@shapeblue.com @ShapeBlue @ShapeBlue

Giles Sirett , CEO of ShapeBlue did a talk on the Business Use cases for Apache Cloudstack, looking at what’s driving organisations to build IaaS cloud infrastructures and also why those organisations are choosing Apache Cloudstack ahead of other technologies.

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