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The business Use-Case’s for building clouds with Apache CloudStack

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Giles Sirett of ShapeBlue talks through the use-cases for Apache CloudStack powered clouds. Presented at the Geneva Cloudstack workshop 24 April 2014 hosted by Exoscale

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The business Use-Case’s for building clouds with Apache CloudStack

  1. 1. @ShapeBlue The business Use-Case’s for building clouds with Apache CloudStack Giles Sirett CEO, ShapeBlue Giles.sirett@shapeblue.com Twitter: @ShapeBlue
  2. 2. @ShapeBlue Who am I ? CEO of ShapeBlue Been working with ACS since late 2011 PMC member & Committer Apache CloudStack Chairman – European CloudStack user group Technical enough to be dangerous (recovering developer) I’m a business guy
  3. 3. @ShapeBlue “ShapeBlue are expert builders of public & private clouds. They are the leading independent global CloudStack / CloudPlatform integrator & consultancy” About ShapeBlue
  4. 4. @ShapeBlue Global Consulting & Integration Teams
  5. 5. @ShapeBlue Enterprises Service Providers
  6. 6. @ShapeBlue vCloud Director Microsoft System Center Vendor tied Abiquo OnApp Felxiant Haexagrid End to end CloudStack OpenStack Opennebula Euacalyptus Open communities Your orchestration must be open to survive
  7. 7. @ShapeBlue Only CloudStack & OpenStack will survive
  8. 8. @ShapeBlue But why CloudStack Giles ? “It just works”
  9. 9. @ShapeBlue CloudStack Background • Open source Infrastructure-as-a-Service platform, under ASL 2.0 license • A vibrant and growing community in ASF – Developed since 2008 by Cloud.com – Acquired by Citrix in 2011 – Donated to Apache April 2012 – Became top level AF project March 2013 • A proven cloud platform
  10. 10. @ShapeBlue But why CloudStack Giles? Governance
  11. 11. @ShapeBlue “CloudStack is part of OpenStack, right ?” Our perception problem
  12. 12. @ShapeBlue 275
  13. 13. @ShapeBlue CloudStack Users
  14. 14. @ShapeBlue 15 CloudStack Users 2.0
  15. 15. @ShapeBlue 16 CloudStack Users 3.0
  16. 16. @ShapeBlue “CloudStack is part of OpenStack, right ?” CloudStack is not as well marketed as some other projcts
  17. 17. @ShapeBlue But, what about those Use – Cases’s ?
  18. 18. @ShapeBlue The obligatory cloud definition slide Self Service Resource pooling Rapid Elasticity Metered Use
  19. 19. @ShapeBlue Organisations are virtualised = cap/op ex savings However, operationally often still manual Still often a service ticket to provision new resources Long delivery times Relatively high operational costs Relies on specialist skills Margin for human error On-demand self-service is a driver
  20. 20. @ShapeBlue Make the most of a global compute estate Resources dynamically assigned according to demand Workloads can be averaged: across departments, across Geos, across times of day, days of month,etc By pooling resources, reduces the reliance on local capacity planning Abstracts physical resources Resource pooling is a driver
  21. 21. @ShapeBlue The The XaaS model allows accurate cost measurement Compute Storage Network etc Internal chargeback model much simpler “Shadow IT” can be removed Measured service is a driver
  22. 22. @ShapeBlue Scale up Scale back Autoscaling Burst capabilities WORKLOAD PORTABILITY Rapid elasticity is a driver
  23. 23. @ShapeBlue Service Provider / public cloud Devops automation AWS insourcing Traditional enterprise workloads So, todays use-case’s are…
  24. 24. @ShapeBlue Use case 1 of 4 - Service provider / public cloud $3,200,000,000
  25. 25. @ShapeBlue August 2012 = 90% public cloud vs other use cases Jan 2014 = 50/50 split
  26. 26. @ShapeBlue Use case 2 of 4 - Devops Deploy my code Only on my infrastructure
  27. 27. @ShapeBlue Rapid agility demanded by business continuous integration continuous delivery Automate, script, automate, script, automate, script EVERYTHING needs infrastructure Use Case 2 of 4 - Devops
  28. 28. @ShapeBlue Use Case 3 of 4 – “AWS Insourcing” 0 5 10 15 20 25 30 35 usage usage
  29. 29. @ShapeBlue Use Case 3 of 4 – “AWS Insourcing” 0 5 10 15 20 25 30 35 usage usage Known demand
  30. 30. @ShapeBlue I realise that AWS is costing too much for my known demand I need to know my tooling will work I need to use the same API I still want to burst to AWS I don’t want to get into a massive/complicated project Use Case 3 of 4 – “AWS insourcing”
  31. 31. @ShapeBlue Use Case 4/4 – Enterprise adoption
  32. 32. @ShapeBlue In 2013/14, we are seeing enterprises doing one of the following: adopt public cloud build private cloud align with public clouds (technology, process, standards) CloudStack has a unique position in the enterprise… Use Case 4/4 – Enterprise adoption
  33. 33. @ShapeBlue “The car was not a problem. I just lost both wheels." Failure happens – Get used to it
  34. 34. @ShapeBlue Cloud Era workload Traditional workload
  35. 35. @ShapeBlue Traditional workloads Traditional n-tier applications Scale & reliance handled by the infrastructure Scale by “scaling up” Infrastructure expected to be always available Traditional Workloads
  36. 36. @ShapeBlue Cloud era workloads Applications designed for failure Applications designed for massive scale Scale by “scaling out” (horizontally) How can an enterprise benefit from both models ? Cloud Era workloads
  37. 37. @ShapeBlue Private Cloud Enterprises want a 2 workload model
  38. 38. @ShapeBlue Collaborative environment for: all things CloudStack/ CloudPlatform Related tech: CloudPortal BM, CloudBridge, ecosystem products, hypervisors, storage, etc Technical deep-dives, issues & best practice Case studies & ideas To showcase complementary technologies Find us on LinkedIn: “CloudStack European User Group” The European CloudStack User Group
  39. 39. @ShapeBlue Questions? Giles.Sirett@shapeblue.com @ShapeBlue

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