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Branding yourself

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This presentation is the second in a series of three presentations prepared for the Adams County Colorado initative called Anythink Works! The program's goal is to connect people who are currently unemployed with the resources they need.

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Branding yourself

  1. 1. Branding Yourself Original Date: Monday, March 5, 2012Prepared for: Anythink Works! (Huron Street) Presenter Shanta LaRie Markiis Owner… Career Consultant… Life Enthusiast Markiis Consulting
  2. 2. Inspiration
  3. 3. CANDIDATES WHO WIN JOBS HAVE THREE THINGS IN COMMON _1_ They have better information than other candidates (february 27, 2012) _2_ They know how to “brand” themselves (today) _3_ They understand the hiring process (formal / informal)Inspiration (march 12 2012)
  4. 4. Agenda
  5. 5. _2_ BRANDING YOURSELF What is “branding”? Define terms / concepts Discovering your “brand” Questions to ask yourself Shaping your “brand” How to tell your story Resume critique LinkedIn TutorialAgenda Note: Presentation will be emailed
  6. 6. What is “branding” _2_ Branding Yourself
  7. 7. Brand*noun1. kind, grade, or make, as indicated by astamp, trademark, or the like: the bestbrand of coffee.2. a mark made by burning or otherwise, toindicate kind, grade, make, ownership, etc. *dictionary.comWhat is “branding” _2_ Branding Yourself
  8. 8. Brand*noun1.YOUR kind, grade, or make, as indicated by astamp, trademark, or the like: the best brand ofcoffee by your web presenceverb1.YOUR a mark made by burning or otherwise, toindicate kind, grade, make, taking ownership, etc.of and controlling your imageOrigins – New Orleans August 2005 – branded myself a survivor (not a victim) of Hurricane Katrina *Markiis ConsultingWhat is “branding” _2_ Branding Yourself
  9. 9. OVERALL CONCEPT Having control over what people know about you (you vs. data mining companies / search engines) Be ahead of the trends… Privacy Laws are changing (Google / Facebook) Politicians / Government are becoming more savvy (campaigning, SOPA, PIPA)What is “branding” _2_ Branding Yourself
  10. 10. Discovering your “brand” _2_ Branding Yourself
  11. 11. FIVE QUESTIONS Who? What? Where? When? Why?Discovering your “brand” _2_ Branding Yourself
  12. 12. FIVE QUESTIONS Who?Think about career trends / commonalities (Leader, Educator, Manager, etc.) What ? Where? When? Why?Discovering your “brand” _2_ Branding Yourself
  13. 13. FIVE QUESTIONS Who? What? What specifics support who you are?(events, honors/awards, volunteer work) Where? When? Why?Discovering your “brand” _2_ Branding Yourself
  14. 14. FIVE QUESTIONS Who? What? Where? Where did you do the “what”? (companies, organizations, individuals) When? Why?Discovering your “brand” _2_ Branding Yourself
  15. 15. FIVE QUESTIONS Who? What? Where? When? Timeline(need dates to show you as a progressive person) Why?Discovering your “brand” _2_ Branding Yourself
  16. 16. FIVE QUESTIONS Who? What? Where? When? Why?Why does the “who” and “what” matter? Building your story (example: inspiration from wining a writing contest)Discovering your “brand” _2_ Branding Yourself
  17. 17. Shaping your “brand” _2_ Branding Yourself
  18. 18. HOW TO TELL YOUR STORYaka – your bio / 30 second you / cover letter•“Based on a passion for _____ I…”(insert mission statement)•“My success is more than in thenumbers…”(highlight your honors and awards)•“Buildingon my past accomplishments Idesire to…”(insert professional goals) Shaping your “brand” _2_ Branding Yourself
  19. 19. RESUME CRITIQUEOverall Grade: C Good Bad Everyone had a resume Unused / Wasted real estate Generally un-compelling Boring / over-the-top verbiage Formatting can be better / more attention grabbingShaping your “brand” _2_ Branding Yourself
  20. 20. RESUME CRITIQUEOverall Grade: CBad Think in terms of…Unused / Wasted real • Being concise yet descriptiveestate • Removing redundanciesGenerally un-compelling • Expanding on what you didBoring / over-the-top that was unique to the positionverbiage NoteFormatting can be better • Resumes are no longer expected to be one/ more attention grabbing page – why – the days of retiring from one job are long gone • Recruiters are looking for leadership and innovationShaping your “brand” _2_ Branding Yourself
  21. 21. RESUME CRITIQUEOverall Grade: CBad Think in terms of…Unused / Wasted real • Telling your storyestate • Showing success (stats, %’s,Generally un-compelling awards)Boring / over-the-top Noteverbiage • You want the recruiter to keep reading • You want the recruiter to remember youFormatting can be better/ more attention grabbingShaping your “brand” _2_ Branding Yourself
  22. 22. RESUME CRITIQUEOverall Grade: CBad Think in terms of…Unused / Wasted real • painting a pictureestate • minimize the “50 cent” wordsGenerally un-compelling • make every word countBoring / over-the-top • key words – searchable wordsverbiage NoteFormatting can be better • You want the recruiter to keep reading • You want the recruiter to remember you/ more attention grabbingShaping your “brand” _2_ Branding Yourself
  23. 23. RESUME CRITIQUEOverall Grade: CBad Think in terms of…Unused / Wasted real • this is the icing on the cakeestate RememberGenerally un-compelling You want to make it easy for a recruiter to pick out the important information on your resume:Boring / over-the-topverbiage • industry informationFormatting can be better • years of service/ more attention grabbing • key / relevant responsibilitiesShaping your “brand” _2_ Branding Yourself
  24. 24. RESUME CRITIQUEOverall Grade: CBad GENERAL ADVICEUnused / Wasted realestate • Leave off your complete address (begs theGenerally un-compelling question… willing to commute?)Boring / over-the-top • Change “Profile/Summary/Objective” toverbiage “[YOUR BRAND] Professional” (attention grabbing vs template)Formatting can be better/ more attention grabbing • Always have “References Available Upon Request” but section should include a link to you LinkedIn profile.Shaping your “brand” _2_ Branding Yourself
  25. 25. RESOURCES (Library) 15-minute cover letter : write an effective cover letter right now by Michael Farr and Louise M. KursmarkThe complete guide to writing effective résumé cover letters : step-by-step instructions with companion CD-ROM by Kimberly Sarmiento Cover letter magic : trade secrets of professional resume writers By Wendy S. Enelow and Louise M. Kursmark Over 40 & youre hired! [electronic resource] : secrets to landing a great job By Robin Ryan The overnight resume : the fastest way to your next job By Donald Asher Resumes for dummies by Joyce Lain KennedyShaping your “brand” _2_ Branding Yourself
  26. 26. RESOURCES (Online) www.resume-now.com www.freeresumesamples.org Sample Resumes - Monster.comShaping your “brand” _2_ Branding Yourself
  27. 27. LinkedIn Tutorial _2_ Branding Yourself
  28. 28. "The Start-Up of You" by LinkedIn Founder Reid Hoffman MY PROFILELinkedIn Tutorial _2_ Branding Yourself
  29. 29. Q&A _2_ Branding Yourself
  30. 30. Do I believe in having multiple resumes for different positions? – NO – Once you’ve branded yourself there is no need for multiple resumes Examples HR Professional Customer Service Professional Leadership Professional Relationship Expert – YES – If you are applying for divergently different careers but each should reflect the brand you are promotingQ&A _2_ Branding Yourself
  31. 31. Thank you! Presenter Shanta LaRie Markiis Markiis ConsultingQ&A _2_ Branding Yourself

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