Yelp and Google Places for Business

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Yelp and Google Places for Business

  1. 1. December 10, 2012 Shannon Scanlan Business Services LibrarianArlington Heights Memorial Library
  2. 2. Yelp Founded in 2004 A social networking, review and search website Yelp revenue is from business advertising More than 70 million monthly users Accepts reviews for any business or service Restaurants make up only 21% of reviewed businesses Users are active on Yelp with mobile devices
  3. 3. Yelp Business Listing Business information is added to Yelp from information from 3rd party data providers and from public information and users Yelp will not remove a business listing Information included in listing:  Business location  Hours of operation  5 point rating system  User reviews
  4. 4. Managing Your Business Listing Business owner “unlocks” business account to  Update a listing  Business owners can reply to a review publically or privately  Track how many people view your business page Businesses can buy Yelp ads https://biz.yelp.com/
  5. 5. The Good and Bad Yes negatives reviews have gone to court  Judge orders woman to change her review  http://www.dailymail.co.uk/news/article-2244344/Yelp- review-lawsuit-Jane-Perez-ordered-change-negative- comments-business.html
  6. 6. Google Places Web mapping and review service Directions  Driving, Public Transit, Walking, Biking Street Maps Transit finder Route Planner Business reviews Integrates Zagat Guide reviews Apps for mobile devices
  7. 7. Google Places Business Listing Business owners can manage listings Business must have a mailing address Advertising options for businesses Integrates with other Google Tools  Maps  Google +
  8. 8. Google Places Scores
  9. 9. Google + Local Read and write reviews Add photos Zagat Guide reviews Make reservations through OpenTable
  10. 10. More On Yelp Study on the Value of Yelp for Business  http://officialblog.yelp.com/2012/09/new-study- reinforces-the-value-of-yelp-for-businesses.html Yelp Guide for Business Owners  https://biz.yelp.com/support Is Managing Yelp Worth Your Time?  http://sproutsocial.com/insights/2012/05/managing- yelp-worth-time/ Tips for Managing Yelp  http://www.clickz.com/clickz/column/2167789/yelp- tips-managing-reputation-firm
  11. 11. More on Google Places Managing Multiple Locations in Google Places  http://googlesmb.blogspot.com/2012/05/manage- multiple-locations-more-easily.html Managing Your Google Plus Local Account  http://www.seroundtable.com/google-local- management-15223.html

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