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Starting a Simple Website For Your Business


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Starting a Simple Website For Your Business

  1. 1. November 14 & 15, 2011 Shannon ScanlanBusiness Services Librarian
  2. 2. Why a Business Blog or Website?  Blogs are free  Website hosting is inexpensive  Control over your website layout and content  No need for a webmaster  Easy to publish content  Variety of applications and appearances to chose from
  3. 3. Where Do I Begin? Why are you creating a website for your business?  Money maker  Customer service  Informational (highlight your products)  Networking can be accessed with a Gmail account Sign up for Wordpress or download the software Decide who in your business is going to be creating the website and/or creating the content Decide if you need a web host Buy a domain name or create a name for your blog  Develop a style of writing for your website
  4. 4. Blogger Blogger is a self publishing website for blogs A blog is a website that is updated with content, photos links, videos etc...similar to an online journal Content is usually displayed in chronological order Blogger was bought by Google in 2003 Users can create an unlimited number of blogs Those who can add content to your blog-100 users 10 pages per blog No outside hosting
  5. 5. Wordpress First released in 2003 More freedom with applications and design than Blogger As of August 2011, powers 22% of all new websites Wordpress software can be downloaded and used to create a website Allows for outside website hosting Website hosting incurs a host fee (GoDaddy, Bluehost) Search Engine Optimization (SEO) is built in
  6. 6. or .org? is free hosting  Cannot control plug ins or advertising software must be downloaded  Hosting providers usually are less than $10 a month  ure=related
  7. 7. Blogger Dashboard
  8. 8. Wordpress Dashboard
  9. 9. Design Blogger and Wordpress have templates/themes for website design Template designer (Blogger) and Appearance (Wordpress) allows for customization of color, background, column width and layout Page elements can be moved around page layout Additional users can be added Comments can be moderated
  10. 10. Website Stats Blogger and Wordpress have stat tracking for visitors Tracks top posts, traffic sources Wordpress tracks search engine terms and clicks Blogger tracking includes a visitor map, page views by operating systems and browsers
  11. 11. Adsense Adsense is a program through Google which displays text, photos, ads targeted to your website’s content Revenue is generated “per click” Blogger allows Adsense  Adsense help Wordpress does not allow Adsense on free blogs
  12. 12. Link to an Online Store Add a link to Paypal 
  13. 13. Followup Submit your website to search engines  Google  Bing  Yahoo Monitor comments and stats Be patient and consistent Share your business website URL on business cards, flyers, banners, coupons, print ads and stationary
  14. 14. Websites Designed with Wordpress & Blogger http://andesadventuregu  m/blog/ http://www.alissaneilpr.c  http://www.blogsouthwe om/ http://www.aquaresorts.  http://disneyparks.disne com/
  15. 15. Additional Information power-your-small-business-website/ themes.html big-reasons-to-create-your-new-small-business-website- using-wordpress .shtml =related