Pinterest for Business


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Pinterest for Business

  1. 1. September 10 & 11, 2012 Shannon Scanlan Business Services LibrarianArlington Heights Memorial Library
  2. 2. What is Pinterest? A visual social sharing website Began in 2010 Named 1 of the 50 Best Websites by Time Magazine in 2011 60% of users are females between 25-34 years old Users “pin” photos from websites which link the viewer back to the website where the photo was posted Users can also upload images One of the fastest growing social media sites on the Internet Users create an account and “boards” where they can organize the pictures they pin
  3. 3. Some Facts “In January 2012, Pinterest drove more traffic to websites and blogs than YouTube, Google+, and LinkedIn combined.” “In February 2012, Pinterest bypassed Twitter in terms of referral traffic.” “A survey from PriceGrabber stated that 21% of Pinterest users purchased something they saw on a pinboard.”  From the book Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
  4. 4. Why Pinterest for Business? Drive referral traffic to your website or blog Sharing content helps attract new customers “Purchasers are 71% more likely to buy a product or service if it was recommended by a friend on social media”-reported by marketing software company HubSpot in January 2012  social-media-referrals-infographic-aspx Grow your audience online Inspiration
  5. 5. Setting Up an Account You can sign up for Pinterest with an existing Facebook or Twitter account Choose a user name that is relevant to what you will be sharing on Pinterest such as your business name or services  Signing in with Twitter, Pinterest uses your Twitter handle Complete your profile and include your webpage or blog url Include a profile image
  6. 6. Content Ideas Showcase your company  Building, store, employees, services, products, ideas Have an event or attend a conference?  Create a board and pin photos Pin client or customer photos and comments Introduce your clients or other businesses on Pinterest Spotlight customer testimonials Create a referral board for local businesses, affiliates, partners or organizations
  7. 7. Increase Your Followers Follower others on Pinterest Pin regularly Link your Pinterest account with your other social media accounts for cross-posting  Twitter, Facebook Embed the “Pin it” or “Follow Me on Pinterest” button on your website or blog Engage users  Contests  Guest pinners  Create interesting board topics  Curate great content
  8. 8. Businesses on Pinterest Chobani Nordstrom Lands End Wall Street Journal GE Chicago History Museum Chicago Tribune Southwest Airlines Travel Channel Accenture
  9. 9. Further Resources Book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden Best Practices for Brands Using Pinterest  using-pinterest/ Pinterest Users Spend More Money Than Facebook Users  rest-vs-facebook-whose-users-spend- more/2012/05/09/gIQATXkoCU_story.html Six Tips for Using Pinterest for Business  business/
  10. 10. More Resources 10 Useful Rules for Using Pinterest for Business  Macy’s Pinterest Contest  it/sweepstakes?cm_mmc=VanityUrl-_-PINANDWIN-_-n-_-n  Help on Pinterest  Tools for Pinterest  awesome-tools-which-will-have-you-pinteresting-like-a-pro/