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September 10 & 11, 2012 Shannon Scanlan Business Services LibrarianArlington Heights Memorial Library
What is Pinterest? A visual social sharing website Began in 2010 Named 1 of the 50 Best Websites by Time Magazine in 2011 60% of users are females between 25-34 years old Users “pin” photos from websites which link the viewer back to the website where the photo was posted Users can also upload images One of the fastest growing social media sites on the Internet Users create an account and “boards” where they can organize the pictures they pin
Some Facts “In January 2012, Pinterest drove more traffic to websites and blogs than YouTube, Google+, and LinkedIn combined.” “In February 2012, Pinterest bypassed Twitter in terms of referral traffic.” “A survey from PriceGrabber stated that 21% of Pinterest users purchased something they saw on a pinboard.” From the book Pinfluence: The Complete Guide to Marketing Your Business with Pinterest
Why Pinterest for Business? Drive referral traffic to your website or blog Sharing content helps attract new customers “Purchasers are 71% more likely to buy a product or service if it was recommended by a friend on social media”-reported by marketing software company HubSpot in January 2012 http://blog.hubspot.com/blog/tabid/6307/bid/30239/71-more-Likely-to-Purcahse-based-on- social-media-referrals-infographic-aspx Grow your audience online Inspiration
Setting Up an Account You can sign up for Pinterest with an existing Facebook or Twitter account Choose a user name that is relevant to what you will be sharing on Pinterest such as your business name or services Signing in with Twitter, Pinterest uses your Twitter handle Complete your profile and include your webpage or blog url Include a profile image
Content Ideas Showcase your company Building, store, employees, services, products, ideas Have an event or attend a conference? Create a board and pin photos Pin client or customer photos and comments Introduce your clients or other businesses on Pinterest Spotlight customer testimonials Create a referral board for local businesses, affiliates, partners or organizations
Increase Your Followers Follower others on Pinterest Pin regularly Link your Pinterest account with your other social media accounts for cross-posting Twitter, Facebook Embed the “Pin it” or “Follow Me on Pinterest” button on your website or blog Engage users Contests Guest pinners Create interesting board topics Curate great content
Businesses on Pinterest Chobani Nordstrom Lands End Wall Street Journal GE Chicago History Museum Chicago Tribune Southwest Airlines Travel Channel Accenture
Further Resources Book: Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden Best Practices for Brands Using Pinterest http://bryannagy.com/2012/05/13/best-practices-for-brands- using-pinterest/ Pinterest Users Spend More Money Than Facebook Users http://www.washingtonpost.com/business/technology/pinte rest-vs-facebook-whose-users-spend- more/2012/05/09/gIQATXkoCU_story.html Six Tips for Using Pinterest for Business http://www.socialmediaexaminer.com/using-pinterest-for- business/
More Resources 10 Useful Rules for Using Pinterest for Business http://unbounce.com/social-media/pinterest-for-business/ Macy’s Pinterest Contest http://www.macys.com/m/campaign/splash/pin-it-to-win- it/sweepstakes?cm_mmc=VanityUrl-_-PINANDWIN-_-n-_-n http://pinterest.com/macysofficial/ Help on Pinterest http://pinterest.com/about/help/ Tools for Pinterest http://thenextweb.com/socialmedia/2012/03/04/20- awesome-tools-which-will-have-you-pinteresting-like-a-pro/