Marketing with Facebook and Twitter

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Marketing with Facebook and Twitter

  1. 1. May 12 & 13, 2014 Shannon Distel Business Services Librarian
  2. 2. Why Social Media for Business?  Drive traffic to your website, blog or ecommerce store.  Create 2 way conversations.  Share content to attract new customers.  Establish your expertise.  Educate customers regarding your business or services.  Gain inspiration for your own business.  Monitor your competitors.  Great for referrals.
  3. 3. The “New” Marketing  “78% of people say posts by companies they follow on social media impact their purchases”  Source Photo Source
  4. 4. Facebook Pages  Over 1 billion users on Facebook.  Your friends, colleagues, customers and business competitors are already using Facebook.  More than 13 million business pages on Facebook.  Individuals have profiles, businesses have pages.  Easy to update and share news, photos and videos.  Comment and engage online conversations.  Offer coupons or rewards.
  5. 5. Twitter  A social networking site for communicating and "micro blogging".  Users “tweet" short messages of 140 characters or less.  Over 1.6 billion Twitter searches a day.  Over 255 million daily users.  Source for customer service and technical support from businesses.  More of an international audience than Facebook.
  6. 6. Creating Your Brand  What is your strategy?  Business owner  Expert  Resource  Twitter is your voice.  Be unique.  You need to use it to know it.
  7. 7. Inspiration: Content Ideas  What does your company offer?  Share links to your products.  What is interesting to your target market?  What images could reflect your branding?  Engage in feedback and customer service.
  8. 8. Images. Images. Images  Photo posts on Facebook get 120% more engagement  Source  Tweets that include a picture on Twitter have a 35% higher rate of being RT  Source  Photos ideas:  Behind the scenes  Anniversary, milestones  Customers, staff  Events  Having fun  Menu  Quotes  Local business, news
  9. 9. Engage Your Audience  Follow or Like other social media accounts.  Make it easy for people to connect with you.  Create interesting content.  Post at peak times.  Source
  10. 10. Paying for Posts  Facebook algorithms change often  More difficult for users to see your posts organically  Ads can target specific audience  Facebook ads  Twitter ads

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