May 12 & 13, 2014
Business Services Librarian
Why Social Media for Business?
Drive traffic to your website, blog or ecommerce store.
Create 2 way conversations.
Share content to attract new customers.
Establish your expertise.
Educate customers regarding your business or services.
Gain inspiration for your own business.
Monitor your competitors.
Great for referrals.
The “New” Marketing
“78% of people say posts by companies they follow on social media impact
Source Photo Source
Over 1 billion users on Facebook.
Your friends, colleagues, customers and business
competitors are already using Facebook.
More than 13 million business pages on Facebook.
Individuals have profiles, businesses have pages.
Easy to update and share news, photos and videos.
Comment and engage online conversations.
Offer coupons or rewards.
A social networking site for communicating and
Users “tweet" short messages of 140 characters or less.
Over 1.6 billion Twitter searches a day.
Over 255 million daily users.
Source for customer service and technical support
More of an international audience than Facebook.
Creating Your Brand
What is your strategy?
Twitter is your voice.
You need to use it to
Inspiration: Content Ideas
What does your company offer?
Share links to your products.
What is interesting to your target market?
What images could reflect your branding?
Engage in feedback and customer service.
Images. Images. Images
Photo posts on Facebook
get 120% more
Tweets that include a
picture on Twitter have a
35% higher rate of being
Behind the scenes
Local business, news
Engage Your Audience
Follow or Like other
social media accounts.
Make it easy for people
to connect with you.
Post at peak times.
Paying for Posts
Facebook algorithms change often
More difficult for users to see your posts organically
Ads can target specific audience