Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Foursquare and Facebook Places for Business


Published on

Published in: Spiritual, Technology
  • Shannon, this is a very informative presentation on the value of leveraging location-based services in your business and key leaders in this area: FourSquare & Facebook. The presentation also offers a nice overview of FourSquare & Facebook's location-based services, why businesses should use them, and how to get started. I think a lot of business owners will find this information useful!

    Wilson Toussaint
    Are you sure you want to  Yes  No
    Your message goes here

Foursquare and Facebook Places for Business

  1. 1. Checking in on Foursquare and Facebook Places<br />August 8 & 9, 2011<br />Shannon Scanlan<br />Business Services Librarian<br /><br />
  2. 2. What is Foursquare?<br />Location based social networking site<br />Accessed by mobile devices<br />Users register for a free profile and download the app to their mobile device<br />Users “check-in” to locations such as stores and restaurants Users can share tips and information on businesses <br />Businesses can offer incentives such as coupons and prizes<br />Started in 2009, currently over 10 million users<br />More than 500,000 businesses are using <br />Over 3 million check-ins a day, 750 million check-ins <br />
  3. 3. What is Facebook Places?<br />Begun in 2010<br />Allows Facebook users to “check-in” to a location and share their location with friends<br />Users need a mobile device that allows GPS location<br />Facebook Deals gives discounts, coupons and free merchandise to users at participating businesses<br />
  4. 4. Why Foursquare and Facebook Places is Good for Business<br />Learn who your regular customers are<br />Track when people are visiting and checking into your business<br />Get the word out, every time a user checks-in their network knows about it<br />Offer incentives for your customers<br />Reward the Mayor (person who has checked into a location the most over the past 60 days)<br />Discounts for check-ins or tips<br />
  5. 5. Why are Users Checking in?<br />Sharing their location and activities with friends<br />See who else is at that location<br />Creating a location based network<br />Incentives from businesses<br />Earning “Mayor” status and badges on Foursquare<br />Share tips and suggestions for locations and events<br />
  6. 6. The Library on Foursquare<br />
  7. 7. Foursquare on Your Mobile<br />
  8. 8. A Business Page on Foursquare<br />
  9. 9. Tracking Your Foursquare Users<br />
  10. 10. Check-in to the Library on Facebook Places with Your Mobile<br />
  11. 11. AHML Facebook Places on Your Phone<br />
  12. 12. AHML Facebook Page<br />
  13. 13. Incentives<br />
  14. 14. Foursquare Badges<br />Foursquare creates the badges<br />Users earn badges by <br />check-in <br />by frequency of check-in <br />by becoming Mayor <br />by location <br /># of people also checking-in<br />Zagat restaurants etc…<br />
  15. 15. Finding Your Business on Facebook Places<br />You need to claim your business on Facebook <br />Load the Facebook app on your mobile device<br />Search for your business<br />If you cannot locate your business you can add it<br />To claim the business you must enter a phone number, Facebook calls the number and gives you a security code to enter<br />You can then manage your business on Facebook <br />You can merge your Facebook Places page with your business page on Facebook<br />This merges the map and check-in’s to your business page<br />
  16. 16. Claiming Your Business on Facebook Places<br />
  17. 17. Find Your Business on Foursquare<br />
  18. 18. Claim the Location<br />
  19. 19. Learn the Lingo<br />Check-in: users identify their location and indicate they are there by using their mobile device.<br />Mayor: the designation of a person with the most check-ins at a particular location.<br />Badges: Users earn badges by checking into locations, by adding a tip or uploading a photo. <br />
  20. 20. Locally Who is On Foursquare?<br />Arlington Heights Memorial Library<br />Arlington Heights Chamber of Commerce<br />Harry’s Bar<br />Salsa 17<br />Sorrentino’s Barber Shop<br />Metropolis Performing Arts Center<br />Lemme Insurance Group<br />Flaherty Jewelers<br />Thrown Elements Pottery<br />
  21. 21. Letting Your Customers Know<br />On your website, in your store, on products<br />
  22. 22. Foursquare on Twitter<br />
  23. 23. More Tips<br />Foursquare for Business<br /><br />Foursquare Seeing 3 Million Check-ins a Day<br /><br />How to Create a Foursquare Business Page<br /><br />Facebook Places<br /><br />