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June 10 & 11, 2013Shannon ScanlanBusiness Services LibrarianArlington Heights Memorial Library
 Ecommerce site for handmade and vintage items Antiques Crafts Books Clothes Art & Photography Launched in 2005 Se...
Shopping on Etsy Browse by category or search by keyword or store Use Treasury (member curated shopping gallery) Shop L...
Getting Started Selling Create an Etsy account and profile Choose a user name, once created the user name cannotbe chang...
Using Photos Pictures sell – think about how you shop online Look to other Etsy shops for inspiration Show the details...
Examples of Photos That Sell
Pricing Your Items Do your research Look for similar items on Etsy and ebay You cannot set a minimum price, Etsy is not...
What Selling on Etsy Costs Each listing on Etsy is .20 cents Etsy takes 3.5% of the sale price Do your homework before ...
No, No and No-Don’t Sell… The Vintage category is for items 20 years and older Guns or other weapons Hazardous material...
Search Ads Highlight and promote your items You can highlight your entire store, a section of yourstore or specific item...
Search Word Stats Spent: This is the approximate amount spent so far for this timeperiod. Every week your precise total s...
Etsy Store Marketing Link your Etsy store to your Twitter and Facebookaccounts Include a link to your Etsy store in your...
Etsy Help http://www.etsy.com/help/article/483 http://www.handmadeology.com/10-real-tips-for-successfully-selling-on-ets...
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Etsy for Business

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Etsy for Business

  1. 1. June 10 & 11, 2013Shannon ScanlanBusiness Services LibrarianArlington Heights Memorial Library
  2. 2.  Ecommerce site for handmade and vintage items Antiques Crafts Books Clothes Art & Photography Launched in 2005 Sellers create Etsy stores Referred to as a cross between “Amazon and eBay” Etsy is not an auction site like eBay
  3. 3. Shopping on Etsy Browse by category or search by keyword or store Use Treasury (member curated shopping gallery) Shop Local Create an Etsy account in order to purchase Check out the seller’s store and read their reviews Have a Paypal account and use for purchasing Inquire about return policy if it is not clear in StorePolicies Check for coupons http://www.etsycouponcode.com/
  4. 4. Getting Started Selling Create an Etsy account and profile Choose a user name, once created the user name cannotbe changed. Create an Etsy store Complete Info & Appearance Upload a banner Create Shipping and Payment info for your shop Create Store Sections Clothes Art
  5. 5. Using Photos Pictures sell – think about how you shop online Look to other Etsy shops for inspiration Show the details Shoot the item in use – Hang or frame the picture/painting Show clothes/scarves/jewelry on a model Display item beautifully Limited to 5 photos
  6. 6. Examples of Photos That Sell
  7. 7. Pricing Your Items Do your research Look for similar items on Etsy and ebay You cannot set a minimum price, Etsy is not forauctions Factor in your time Be realistic with your price Is your amateur artwork worth $100,000
  8. 8. What Selling on Etsy Costs Each listing on Etsy is .20 cents Etsy takes 3.5% of the sale price Do your homework before you list shipping costs Cost of box or padded envelope Packing material UPS or USPS costs Your time spent packing, shipping
  9. 9. No, No and No-Don’t Sell… The Vintage category is for items 20 years and older Guns or other weapons Hazardous materials Animals Drugs Body parts except hair and teeth Alcohol, no making your own spirits Pornography
  10. 10. Search Ads Highlight and promote your items You can highlight your entire store, a section of yourstore or specific items Etsy suggests keywords that people will use whensearching on Etsy for your items ie. vintage, t-shirt, pin Set a budget for your promotion From $5 a week Monitor the reach of your ads on your Shop Stats page
  11. 11. Search Word Stats Spent: This is the approximate amount spent so far for this timeperiod. Every week your precise total spent will appear on yourEtsy bill. Impressions: The number of times your ads were displayed insearch results. Views: The number of times your listing pages were viewed fromads. Favorites: The number of times your items were added tofavorites from ads. Orders: The number of orders resulting from your ads. Revenue: The item total after any discounts from your ads. Itdoes not include tax, shipping, or Etsy fees.From Etsy, Learn About Search Words page
  12. 12. Etsy Store Marketing Link your Etsy store to your Twitter and Facebookaccounts Include a link to your Etsy store in your emailsignature, business cards, print promotion Create a widget for your website to highlight your Etsyitems Share pictures of your items on your Pinterest account
  13. 13. Etsy Help http://www.etsy.com/help/article/483 http://www.handmadeology.com/10-real-tips-for-successfully-selling-on-etsy/ Taxes? http://www.businessinsider.com/sell-on-etsy-or-ebay-heres-how-to-avoid-running-into-tax-troubles-2012-3

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