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Whose Voice Matters?


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WSU ComStrat 561 - Student project in communications, applying principles of strategic persuasion to citizen engagement through social media platforms.

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Whose Voice Matters?

  1. 1. Whose Voice Matters? HTTPS://WWW.FACEBOOK.COM/GROUPS/442648505890961/ COMSTRAT 561 – PERSUASION FOR PROFESSIONAL COMMUNICATORS SHANNON M. BLOOD APRIL 25, 2015 Photograph © Shannon Blood 2013
  2. 2. Setting the Stage February Opinion Piece “P”olicy: Federal and state laws and budgets “p”olicy: state agency regulatory rules These little “p” policies and programs directly impact YOU! Your voice MATTERS in policy and program development. Photograph © Shannon Blood 2015
  3. 3. Message Structure & Behavioral Self-Efficacy Specific descriptions of recommended actions enhance how the message recipient perceives:  behavioral self-efficacy  behavioral control leading to increased belief in individual ability to take action. O’Keefe, Daniel. (2002). Message Factors. Persuasion: Theory & Research (pp. 215-240). Retrieved from:
  4. 4. Intention and Control TRA/TPB
  5. 5. The Campaign to Cut Poverty in Half in Ten Years Be a video storyteller with "Our American Story" Our American Story is a community of low-income families, service providers, and other community leaders working to expand economic opportunity for all through the power of their personal stories. Share your American Story Help grow and build the #TalkPoverty network #TalkPoverty is a network of social media activists who use Twitter, Facebook and other social platforms to share resources, and raise their voice online for low-income families through local and national actions. Download our Minimum Wage Toolkit The toolkit includes talking points, common questions and answers, sample op-ed, sample social media and more, to help you take action with the media and your elected officials to #RaisetheWage! Dowload Toolkit
  6. 6. The Elaboration Likelihood Model: How message processing influences people High involvement  central route to persuasion Low involvement  peripheral route to persuasion
  7. 7. Citizens’ Climate Lobby: A New Chapter Appeal A Peek At Citizen Engagement Tactics, April Facebook Opinion Piece
  8. 8. Intergroup Harmony & Positive Social Relations True engagement means inclusion in political and economic processes that shape citizen's futures. March Op-Ed Blog Post
  9. 9. Seven Keys to Kind and Fair Political Decisions by Mark Gilbert | Mar 5, 2015 Conscious Bridge “Can we let go of defending our predetermined decisions . . . our differences? Can we shift our focus towards being open to new ideas . . . our commonalities . . . our relationships?”
  10. 10. A letter to my dismal allies on the US left By Rebecca Solnit | October 15, 2012 The Guardian Barack Obama Photograph: Lynne Sladky/AP “O rancid sector of the far left, please stop your grousing!
  11. 11. Photograph and Poem © Shannon Blood 2013
  12. 12. Works Cited Booth-Butterfield, S. & Welbourne, J. (2002). The elaboration likelihood model: Its impact on persuasion theory and research (pp. 155-173). In J. P. Dillard & M. Pfau (eds.), The Persuasion Handbook: Developments in Theory and Practice. Thousand Oaks, CA: SAGE Publications. Compton, J & Pfau, M. (2009). Spreading inoculation: inoculation, resistance to influence, and word-of-mouth communication. Communication Theory, 19, 9-22. doi:10.1111/j.1468-2885.2008.01330.x O'Keefe, D. J. (2002). Source Factors. Persuasion: Theory & Research (2nd ed.). Thousand Oaks, CA: Sage Publications. [eReserves] Montano, D & Kasprzyk, D. (2008). Theory of reasoned action, theory of planned behavior, and the integrated behavioral model. In K. Glanz, B. Rimer, & K. Viswanath (Eds.) Health behavior and health education. [eReserves] Pratkanis, A. (2007). Social influence analysis: An index of tactics. In The science of social influence: Advances and future progress, 17-82. [eReserves] Yocco, V. (July 1, 2014). Persuasion: applying the likelihood model to design. Graphic Design, Web Strategy, User Research. Retrieved from design.