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Team 3 - Tim Hortons Hong Kong Market Expansion Presentation

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Team 3 - Tim Hortons Hong Kong Market Expansion Presentation

  1. 1. Tim Hortons® Hong Kong Market Expansion Managing International Projects – SCS2236-028 2017-01-041
  2. 2.  Project Manager - Shanna Pritchard (Toronto, Canada)  Project Coordinator – Putheary (Tery) Tek (Amsterdam, Netherlands)  Cost and Procurement Manager – Amanda Heydorn (Nairobi, Kenya)  Quality Manager – Neda Bayat (Hong Kong, China) 2017-01-042 Project Team Tim Hortons Hong Kong Market Expansion
  3. 3. 1. Project Overview 2. High Level Objectives 3. Milestones 4. Anticipated Benefits (Hard and Soft) 5. Estimated Costs 6. Work Breakdown Structure (WBS) 7. Top 3 Identified Risks 8. Risk Probability-Impact Matrix 9. Risk Breakdown Structure (RBS) 10. Top 3 Internal and Top 3 External Identified Stakeholders 11. Lessons Learned 12. Questions 2017-01-043 Agenda Tim Hortons Hong Kong Market Expansion
  4. 4. Project Name: Tim Hortons® Hong Kong Market Expansion Start Date: January 3, 2017 End Date: December 31, 2017 Project Sponsor: Elias Diaz Sese, President of Tim Hortons® Project Budget: $4.5 million USD, plus 10% contingency 2017-01-044 Project Overview  Hong Kong has been identified as a key city to introduce Tim Hortons® to the Chinese population with feasibility studies and consumer engagement.  Approximately 500,000 people of Hong Kong descent live in Canada and about 300,000 Canadians live in Hong Kong, there already exists a strong bilateral relationship. Tim Hortons Hong Kong Market Expansion
  5. 5.  Identify key locations to open 3 corporate stores  Sales target of $100,000 USD for December 2017 (soft opening)  2018 (calendar year) sales of $2 million USD  Brand increase net promoter score of 2%  Social media engagement of Tim Hortons® brand in Hong Kong of 10% or higher 2017-01-045 High Level Objectives Tim Hortons Hong Kong Market Expansion
  6. 6. 2017-01-04Tim Hortons Hong Kong Market Expansion 6 Date of Completion Milestones January 2017 - Location of 3 corporate stores identified and secured - Bids for local contractors released - Media releases prepared and circulated February 2017 - Contracts awarded - Cultural and regional studies/market research conducted March 2017 - Construction contracts finalized, SOWs confirmed and construction begins May 2017 - Local vendors identified and RFP’s/RFQ’s accepted for procurement and supply chain June 2017 - Procurement/supply chain proposals and quotes awarded, contracts finalized September 2017 - Recruitment process begins for store employees, store manager positions awarded and contracts finalized November 2017 - Construction completed, punch lists completed and quality confirmed - Government regulatory, food and safety inspections completed - Promotional campaigns launch - Training of staff completed December 2017 - Soft Opening January 2018 - Completed project handover to operational/regional management Project Milestones
  7. 7. Anticipated Benefits Hard Benefits  New sales generated in Hong Kong market, with sales target of $2 million USD for 2018  Hong Kong real estate acquisitions valued at $675,000 USD  New partnerships with key local producers and suppliers (expected value of $20,000 USD)  Trained and experienced staff valued at $30,000 USD Soft Benefits  Brand awareness in Chinese market (increased awareness to 50%)  Cultural and regional studies beneficial to business operations and food/beverages sold in store (new product development)  Future franchise opportunities  Increased brand awareness through social media channels 2017-01-04Tim Hortons Hong Kong Market Expansion 7
  8. 8. 2017-01-04Tim Hortons Hong Kong Market Expansion 8 Item Cost per Store (USD) Total Cost (USD) Location (Real Estate) $225,000 $675,000 Site Development & Design (Construction) $480,000 $1,440,000 Equipment $500,000 $1,500,000 Training $10,000 $30,000 Professional & Licensing Fees $50,000 $150,000 Insurance $22,000 $66,000 Marketing $80,000 $240,000 Initial Supplies & Consumables Procurement $50,000 $150,000 Total $1,417,000 $4,251,000 Estimated Costs
  9. 9. 2017-01-04Tim Hortons Hong Kong Market Expansion 9 WBS
  10. 10. 2017-01-04Tim Hortons Hong Kong Market Expansion 10 Top 3 Identified RisksRisk No. R1 R2 R3 Rank 1 2 3 Risk Category Environment Construction Marketing Description Tropical cyclone season (May to November, with peak time in July to September) Construction delays affecting the opening/ transfer dates. Adapting to local cultural considerations and needs. WBS Category 2.2 2.2 1.5.1 Project Phase Execution Execution, Performance & Control Planning Root Cause Weather Labour disputes, material and supply problems. Culture Trigger Natural weather patterns. Contractors and materials Consumer and cultural expectations. Potential Response Accept Mitigate Mitigate Contingent Action(s) -Prepare construction schedule with fast-tracking techniques to minimize delays. -Schedule activities that are impacted by weather, prior to July. -Use project buffers to help control project timeline. -Reschedule tasks in event of unforeseeable weather. -Contract terms written clearly with time lines, quality and payment terms. -Detailed SOW, schedule planning and quality requirements. -Inspection of work at each construction milestone. - Labour contracts clearly written and defined. -Research and survey target consumers to better understand their needs and expectations of an international coffee and bakery retail chain. -Develop and market the unique selling proposition for Tim Hortons® in Hong Kong. Risk Owner QM QM PC Probability 10 8 5 Impact 6 6 9 Risk Value 60 48 45 Status (A/C) A A A Opportunity/ Threat Threat Threat Threat
  11. 11. 2017-01-04Tim Hortons Hong Kong Market Expansion 11 Risk Probability-Impact Matrix
  12. 12. 2017-01-04Tim Hortons Hong Kong Market Expansion 12 RBS
  13. 13. 2017-01-04Tim Hortons Hong Kong Market Expansion 13 Stakeholders Top 3 Internal & External Internal External ID Name Power Interest Attitude Current Engagement Management Strategies S1 Elias Diaz Sese High High Positive Leading Project sponsor and very supportive of the project. It is important to manage Elias closely and keep informed on the progress of the project, project milestones, project changes, project risks and budget. S2 Sarah Hardman High High Positive Supportive Manage closely and keep informed of project milestones and project budget/procurement spending. Any additional need for funding for the project will be approved by Sarah. S3 April Johnson High High Positive Supportive Manage closely and keep informed of project milestones. April will be involved in the project during the project monitoring and controlling, as April will be involved with regional management in Hong Kong. ID Name Power Interest Attitude Current Engagement Management Strategies S9 Michelle Yoeh High Medium Neutral Neutral Keep informed of any arising/current issues throughout the project life cycle. All project contracts will require close management. S10 Jackie Chan High Low Negative Resistant Keep informed and manage closely during the execution and performance and control phase of the project. S11 Jet Li Low Low Neutral Neutral Keep informed and manage closer during the performance and control phase of project.
  14. 14. 2017-01-04Tim Hortons Hong Kong Market Expansion 14  Asian cultures prefer a ‘dine-in’ experience.  App development can improve sales and service.  Bicycle delivery in a large city can help alleviate delays of goods deliveries.  Support within the project and a support network is necessary, especially with international projects and working remotely.  Without a Project Manager ensuring deadlines and project objectives were met, this project would not have been a success. Lessons Learned
  15. 15. Questions? 2017-01-04Tim Hortons Hong Kong Market Expansion 15
  16. 16. 2017-01-04Tim Hortons Hong Kong Market Expansion 16

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