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PERSONAL BRAND EXPLORATION
Yaé Williams
Project & Portfolio I: Week 1
August, 2023
My name is Yaé Williams from Winston-Salem,
North Carolina. I am an independent Artist
Manger/A&R based in Winter Park, Florida.
How did I get here? That is simple, I have
always had an ear for music with being brought
up in a family full of talent from actress, to
music artist as well. My gift has always been
that I can care and love for things easily
because of my upbringing. My deep love for
wanting to be that person an artist can rely on
came from my personal first experience with
my first cousin. I want to now take that
experience of growing with other artist as well
who are just as passionate as me to be as
successful as ever in the music industry.
IDENTITY
PROFESSION
Potential Job Titles:
•CEO
•Talent Agent/A&R
•Artist
The ENTERTAINER a.k.a Jester -
One of my advantages as a brand is
the ability to infuse joy and humor
into everything I do. My brand has
the power to uplift spirits, create
memorable experiences, and remind
people to find joy in every moment.
Entrepreneur Artist Management for Music Industry
Hip-Hop/Rap Artist
TARGET AUDIENCE
ThoinkGod
Outreach Plan:
• Contacting the information given in his instagram bio ,
and by inserting myself in his circle of music interest, he
is a new starting artist who has always written but never
believed in his voice.
• I will FaceTime call to give my pitch to him directly
• Day to Day contact as needed. Bi-Weekly meetings in
person, monthly studio sessions I will sit in
PROFILE
PICTURE Artist at YAÉ Management
YN Drako
Outreach Plan:
• Contact the Email provided on his instagram
• I plan to call Drako on FaceTime to give my pitch rather
than text for what I have planned for him
• Day to Day contact as needed. Bi-Weekly meetings in
person, monthly studio sessions I will sit in
PROFILE
PICTURE Artist at YAÉ Management
TiaCorine
Outreach Plan:
• Contacting her directly via text or using her instagram bio
information
• FaceTiming Tia is the only way to get her full attention now
with the ball rolling. Give a clear run down of what the
month coming has in store for us.
• Day to Day contact as needed. Bi-Weekly meetings in
person, monthly studio sessions I will sit in. Also Tia is my
only upcoming main stream artist who just made XXL
Freshman 2023 so traveling with her to all shows and now
booking tours.
PROFILE
PICTURE Artist at YAÉ Management
GOALS
Short Term: (Immediately After Graduation, 2025)
• I will establish my management company
‣ I will have my manger license by January, 2024
Mid Term: (2030-2031)
• I will be more business developed
‣ I will make $300,000 by May 2030, in order to hire artist
managers so I can focus on business development.
Long Term: (2040)
• I want to be a well sought after, mainstream artist management
company by 2040.
‣ I will have obtained 3 Grammy’s for my clients by 2040.
SKILLS ANALYSIS ?
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Accounting software
SOFT
HARD
Novice / Adept / Expert
Analytical or scientific software Novice / Adept / Expert
Writing Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Electronic mail software
SOFT
HARD
Novice / Adept / Expert
Analytical Thinking Novice / Adept / Expert
Initiative Novice / Adept / Expert
Active Listening Novice / Adept / Expert
I help musical artists live what they
dream for by helping guild them
successfully thru the industry.
PROMISE
CREDENTIALS
Work Experience:
•Manager at Zumiez
•Special Ed Teacher
Education:
•Music Business Degree Program, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
•Management: Restaurant, and Retail
•Educator for Special Ed
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Jordan Calixto
Industry Experience:
• A&R Intern at Interscope Records
Education:
• LIU Roc Nation School of Music, Sports, and
Entertainment
Leadership Experience:
• Resourceful and dedicated
• Ability to establish and maintain excellent
communication and relationships with clients
Skills and Proficiencies:
• Audio Mixing - 2 endorsements
• Public Relations - 1 endorsements
• Music Production - 1 endorsements
Yaé Williams
Overall Online Presence:
• 500+ Connections, customized banner, headshot
looks professional, profile is very detailed with good
organization, no plubished articles, active on other
social media, LinkedIn URL is not customized
• Grade: Average, 80 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• A&R for independent artists
Education:
• Full Sail University
Leadership Experience:
• Retail Management
• Initiating and leading a successful music project
Skills and Proficiencies:
• None
Overall Online Presence:
• 9 connections, no banner image, professionalism of
headshot could be better and needs to be replaced,
profile is not fully detailed, 1 published articles, active
on other social media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100
COMPETITION
Amanda Darling
Noteworthy Experience:
• Benefits Advocate
• Customer Service Representative
Yaé Williams
HEADSHOT HEADSHOT
Industry Experience:
• Sales Specialist
Education:
• Full Sail University
Skills and Proficiencies:
• Personal Development - 1 endorsements
• Operations Management - 2 endorsements
• Industrial Sales - 2 endorsements
Overall Online Presence:
• 500+ connections, banner image is customized,
professionalism of headshot is not there it is a selfie,
good detailed profile, no published articles, active on
other social media, LinkedIn URL is customized
• Grade: Average, 50 out of 100
Industry Experience:
• A&R for independent musical artists
Education:
• Full Sail University
Leadership Experience:
• Retail Management
• Initiating and leading a successful music project
Skills and Proficiencies:
• None
Overall Online Presence:
• 9 connections, no banner image, professionalism of
headshot could be better and needs to be replaced,
profile is not fully detailed, 1 published articles, active
on other social media, LinkedIn URL is not customized
• Grade: Poor, 20 out of 100
BRAND POSITION
For upcoming musical artists who have dreams to
go mainstream , I provide you with opportunities,
tools, network, and help with crafting you into
who you want to be because that is what SAAP
(Supporting Artists Anyways Possible) is all about.
“YAÉ”
NETWORKING &
MARKETING
Industry Events & Organizations
• Rolling Loud
‣ December 2024 | Los Angeles, CA
• Dreamville Fest
‣ May 2024 | Raleigh, NC
• Broccoli Fest
‣ July 2024 | Washington, DC
Digital Marketing
• Primary Content: Photos and video blogs of my clients
experiences, showing how the networking flows, working with
other artist and people, and mainly the bonds built while still
getting real work done.
• Primary Tools: Instagram, Facebook, Twitter, Possibly Tik Tok
and Twitch. Twitch will be holding live listenings of new
potential artist, a scout platform.
• Website: Will have a Discord platforming all my contactable
ways including my website for my company/brand.
PROFESSIONAL DEVELOPMENT
Mentor
• I plan to get close to an employee of Interscope Records that is
working as a A&R for them. He should meet all skills I plan to
achieve and currently should be working with 1 or more artists. I
would like this done by January 2026
Formal Education
• Music Business : August 2022- April 2025I
Technical Skills
• Financial accounting software - Interscope Records, May
2025
• Mastering statistical analysis software - Interscope
Records, May 2025
• Salesforce software - Interscope Records, May 2025
Soft Skills
• Communicating effectively in writing as appropriate for the
needs of the audience - Interscope Records, may 2025
• Being aware of others’ reactions and understanding why
they react as they do - Interscope Records, May 2025
• Considering the relative costs and benefits of potential
actions to choose the most appropriate one - Interscope
Records, May 2025
Yaé Williams
You know how others will say there is no need for an A&R Manager? Well,
what I do is prove that to be false with what I provide to my customers. In
fact, I have proof and will love to share it.
“
Picture of You
Goes Here
REFERENCES
National Center for O*NET Development. 13-1011.00 - Agents
and Business Managers of Artists, Performers, and Athletes.
O*NET OnLine. Retrieved August 22, 2023, from https://
www.onetonline.org/link/summary/13-1011.00
Jordan Calixto. (n.d.). Home [LinkedIn Page]. LinkedIn.
Retrieved August 22, 2023, from https://www.linkedin.com/in/
jordan-calixto-341227225/
Amanda Darling. (n.d.). Home [LinkedIn Page]. LinkedIn.
Retrieved August 22, 2023, from https://www.linkedin.com/in/
amandamdarling/
Moore, S. (2020, February 5). Rolling Loud Festival to make
European debut with A$AP Rocky, Future and many more. NME.
https://www.nme.com/news/music/rolling-loud-festival-
europe-portual-asap-rocky-future-wiz-khalifa-line-up-
tickets-2605286

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Personal Brand Exploration for an Artist Manager

  • 1. PERSONAL BRAND EXPLORATION Yaé Williams Project & Portfolio I: Week 1 August, 2023
  • 2. My name is Yaé Williams from Winston-Salem, North Carolina. I am an independent Artist Manger/A&R based in Winter Park, Florida. How did I get here? That is simple, I have always had an ear for music with being brought up in a family full of talent from actress, to music artist as well. My gift has always been that I can care and love for things easily because of my upbringing. My deep love for wanting to be that person an artist can rely on came from my personal first experience with my first cousin. I want to now take that experience of growing with other artist as well who are just as passionate as me to be as successful as ever in the music industry. IDENTITY
  • 3. PROFESSION Potential Job Titles: •CEO •Talent Agent/A&R •Artist The ENTERTAINER a.k.a Jester - One of my advantages as a brand is the ability to infuse joy and humor into everything I do. My brand has the power to uplift spirits, create memorable experiences, and remind people to find joy in every moment. Entrepreneur Artist Management for Music Industry
  • 4. Hip-Hop/Rap Artist TARGET AUDIENCE ThoinkGod Outreach Plan: • Contacting the information given in his instagram bio , and by inserting myself in his circle of music interest, he is a new starting artist who has always written but never believed in his voice. • I will FaceTime call to give my pitch to him directly • Day to Day contact as needed. Bi-Weekly meetings in person, monthly studio sessions I will sit in PROFILE PICTURE Artist at YAÉ Management YN Drako Outreach Plan: • Contact the Email provided on his instagram • I plan to call Drako on FaceTime to give my pitch rather than text for what I have planned for him • Day to Day contact as needed. Bi-Weekly meetings in person, monthly studio sessions I will sit in PROFILE PICTURE Artist at YAÉ Management TiaCorine Outreach Plan: • Contacting her directly via text or using her instagram bio information • FaceTiming Tia is the only way to get her full attention now with the ball rolling. Give a clear run down of what the month coming has in store for us. • Day to Day contact as needed. Bi-Weekly meetings in person, monthly studio sessions I will sit in. Also Tia is my only upcoming main stream artist who just made XXL Freshman 2023 so traveling with her to all shows and now booking tours. PROFILE PICTURE Artist at YAÉ Management
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • I will establish my management company ‣ I will have my manger license by January, 2024 Mid Term: (2030-2031) • I will be more business developed ‣ I will make $300,000 by May 2030, in order to hire artist managers so I can focus on business development. Long Term: (2040) • I want to be a well sought after, mainstream artist management company by 2040. ‣ I will have obtained 3 Grammy’s for my clients by 2040.
  • 6. SKILLS ANALYSIS ? Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Accounting software SOFT HARD Novice / Adept / Expert Analytical or scientific software Novice / Adept / Expert Writing Novice / Adept / Expert Social Perceptiveness Novice / Adept / Expert Electronic mail software SOFT HARD Novice / Adept / Expert Analytical Thinking Novice / Adept / Expert Initiative Novice / Adept / Expert Active Listening Novice / Adept / Expert
  • 7. I help musical artists live what they dream for by helping guild them successfully thru the industry. PROMISE
  • 8. CREDENTIALS Work Experience: •Manager at Zumiez •Special Ed Teacher Education: •Music Business Degree Program, B.S., Full Sail University (Exp. 2025) Leadership Roles: •Management: Restaurant, and Retail •Educator for Special Ed Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Jordan Calixto Industry Experience: • A&R Intern at Interscope Records Education: • LIU Roc Nation School of Music, Sports, and Entertainment Leadership Experience: • Resourceful and dedicated • Ability to establish and maintain excellent communication and relationships with clients Skills and Proficiencies: • Audio Mixing - 2 endorsements • Public Relations - 1 endorsements • Music Production - 1 endorsements Yaé Williams Overall Online Presence: • 500+ Connections, customized banner, headshot looks professional, profile is very detailed with good organization, no plubished articles, active on other social media, LinkedIn URL is not customized • Grade: Average, 80 out of 100 HEADSHOT HEADSHOT Industry Experience: • A&R for independent artists Education: • Full Sail University Leadership Experience: • Retail Management • Initiating and leading a successful music project Skills and Proficiencies: • None Overall Online Presence: • 9 connections, no banner image, professionalism of headshot could be better and needs to be replaced, profile is not fully detailed, 1 published articles, active on other social media, LinkedIn URL is not customized • Grade: Poor, 20 out of 100
  • 10. COMPETITION Amanda Darling Noteworthy Experience: • Benefits Advocate • Customer Service Representative Yaé Williams HEADSHOT HEADSHOT Industry Experience: • Sales Specialist Education: • Full Sail University Skills and Proficiencies: • Personal Development - 1 endorsements • Operations Management - 2 endorsements • Industrial Sales - 2 endorsements Overall Online Presence: • 500+ connections, banner image is customized, professionalism of headshot is not there it is a selfie, good detailed profile, no published articles, active on other social media, LinkedIn URL is customized • Grade: Average, 50 out of 100 Industry Experience: • A&R for independent musical artists Education: • Full Sail University Leadership Experience: • Retail Management • Initiating and leading a successful music project Skills and Proficiencies: • None Overall Online Presence: • 9 connections, no banner image, professionalism of headshot could be better and needs to be replaced, profile is not fully detailed, 1 published articles, active on other social media, LinkedIn URL is not customized • Grade: Poor, 20 out of 100
  • 11. BRAND POSITION For upcoming musical artists who have dreams to go mainstream , I provide you with opportunities, tools, network, and help with crafting you into who you want to be because that is what SAAP (Supporting Artists Anyways Possible) is all about. “YAÉ”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Rolling Loud ‣ December 2024 | Los Angeles, CA • Dreamville Fest ‣ May 2024 | Raleigh, NC • Broccoli Fest ‣ July 2024 | Washington, DC Digital Marketing • Primary Content: Photos and video blogs of my clients experiences, showing how the networking flows, working with other artist and people, and mainly the bonds built while still getting real work done. • Primary Tools: Instagram, Facebook, Twitter, Possibly Tik Tok and Twitch. Twitch will be holding live listenings of new potential artist, a scout platform. • Website: Will have a Discord platforming all my contactable ways including my website for my company/brand.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I plan to get close to an employee of Interscope Records that is working as a A&R for them. He should meet all skills I plan to achieve and currently should be working with 1 or more artists. I would like this done by January 2026 Formal Education • Music Business : August 2022- April 2025I Technical Skills • Financial accounting software - Interscope Records, May 2025 • Mastering statistical analysis software - Interscope Records, May 2025 • Salesforce software - Interscope Records, May 2025 Soft Skills • Communicating effectively in writing as appropriate for the needs of the audience - Interscope Records, may 2025 • Being aware of others’ reactions and understanding why they react as they do - Interscope Records, May 2025 • Considering the relative costs and benefits of potential actions to choose the most appropriate one - Interscope Records, May 2025
  • 14. Yaé Williams You know how others will say there is no need for an A&R Manager? Well, what I do is prove that to be false with what I provide to my customers. In fact, I have proof and will love to share it. “ Picture of You Goes Here
  • 15. REFERENCES National Center for O*NET Development. 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. O*NET OnLine. Retrieved August 22, 2023, from https:// www.onetonline.org/link/summary/13-1011.00 Jordan Calixto. (n.d.). Home [LinkedIn Page]. LinkedIn. Retrieved August 22, 2023, from https://www.linkedin.com/in/ jordan-calixto-341227225/ Amanda Darling. (n.d.). Home [LinkedIn Page]. LinkedIn. Retrieved August 22, 2023, from https://www.linkedin.com/in/ amandamdarling/ Moore, S. (2020, February 5). Rolling Loud Festival to make European debut with A$AP Rocky, Future and many more. NME. https://www.nme.com/news/music/rolling-loud-festival- europe-portual-asap-rocky-future-wiz-khalifa-line-up- tickets-2605286