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(Excerpt) Building Your Visual Brand from the Beginning

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An expert of a 2-hour workshop taught by Shani Syphrett (founder of Jamila Studio) on how to create a visual brand. It included a step-by-step process that began with determining the overall vision of the brand and then went into how to turn that vision into design assets.

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(Excerpt) Building Your Visual Brand from the Beginning

  1. 1. Building Your Visual Brand from the Beginning Creative >> Founder Lab J U LY 1 0 , 2 0 1 7 - M A D E I N N Y M E D I A C E N T E R P R E S E N T E D B Y : S H A N I S Y P H R E T T - F O U N D E R O F S H E F T L L C
  2. 2. This is an excerpt of a 2-hour workshop
  3. 3. W H AT I S B R A N D I N G ? D E F I N I N G A S T R O N G B R A N D V I S U A L I D E N T I T Y 1 0 1 M A K I N G I T So for the next 2 hours we’ll cover…
  4. 4. C R E AT I V E > > F O U N D E R L A B 2 0 1 7 B U I L D I N G Y O U R V I S U A L B R A N D F R O M T H E B E G I N N I N G What is branding?
  5. 5. Your branding is the collection of elements that show who your company is and what it stands for. L O G O C O L O R S FONTS IMAGES W E B S I T E S PA C K A G I N G MESSAGING ADVERTISING Brand S O C I A L M E D I A E X P E R I E N C E S EMPLOYEES PARTNERSHIPS
  6. 6. Defining a strong brand C R E AT I V E > > F O U N D E R L A B 2 0 1 7 B U I L D I N G Y O U R V I S U A L B R A N D F R O M T H E B E G I N N I N G
  7. 7. Vision Mission Attributes Start with your brand’s VMAs H E R E ’ S A C H E AT C O D E
  8. 8. Vision Inspire healthier communities Mission Connect people to real food
  9. 9. Visual identity 101 C R E AT I V E > > F O U N D E R L A B 2 0 1 7 B U I L D I N G Y O U R V I S U A L B R A N D F R O M T H E B E G I N N I N G
  10. 10. Simple Recognizable Representative Versatile Consistent What makes a good logo?
  11. 11. Pairing fonts together provides both visual hierarchy and adds dimension to a brand’s personality. F O N T
  12. 12. + 46 more slides

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