Google analytics-training jan2013


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Parachute Digital Marketing shares a top-line presentation about how your business can benefit from implementing and using Google Analytics on your website.
It requires a live presentation and demo of the training to get full benefit from the training.
If you are interested in learning more about how Google Analytics can make your online marketing more effective, please contact

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  • Up-skill Business intelligence customer needs mobile optimised websites mobile friendly customer focused content SEO friendly content website data website audience website audience needs business priorities streamline processes Reduced workload business goals customer first real time data testing business goals
  • What is the date range for this data? What is the difference between Visits and Unique visitors? What does New visitor vs Returning visitor mean? What is a bounce? What is a page view? Show ave session duration vs Behaviour/ Engagement
  • What is the most popular search term that drives traffic to the School of Petroleum website from Jan 7-20 2013? How many visitors came from search engines? How many visitors came direct? What does this mean?
  • Standard Reports Primary and 2 nd Dimensions Advanced reports
  • Google analytics-training jan2013

    1. 1. Google Analytics TrainingJanuary 2013Shanelle Newton ClaphamParachute Digital
    2. 2. What is Google Analytics?• Free website tracking software from Google• Google Analytics (GA) only gives you data specific to your website (site centric website analytics) • How many visitors and where they come from (location) • How they find your website (traffic sources) • What content they like most • Track goals and conversions (eCommerce or enquiries)
    3. 3. Why I love Google Analytics• Data is actual & in real time• Make informed decisions so as not to miss opportunities/ suffer failure• Testing and learning• Plan for the future based on past results.
    4. 4. How GA can help YOU!
    5. 5. Agenda• Who is visiting your website? AUDIENCE• How do people find your website? TRAFFIC SOURCES• What information do they want? CONTENT• GOALS & CONVESRSIONS• Reporting & Dashboards.
    6. 6. AudienceWho is visiting your website?Where do they come from?What device are they using?
    7. 7. Audience • Who visits your website? • What device are they using? • How long do they spend? • Have they been before? • What website browser do they prefer?
    8. 8. Discussion Q & A
    9. 9. Traffic SourcesHow did visitors find your website?Which channel did they come from?What channel is the most effective?
    10. 10. Traffic Sources • How do people come to your website? • Which traffic source is most effective? • What are people typing into search engines to find UNSW Eng websites? • How can you track UNSW Eng paid marketing campaigns?
    11. 11. Traffic Sources Q & A
    12. 12. ContentWhat content do your visitors like most?How are they finding your content? (Keywords)How long are visitors spending on your website?
    13. 13. Content • What content is popular? • What content are visitors searching for? • Which landing pages bring in the most traffic? • How responsive is your website? • What do people click on?
    14. 14. Content Q & A
    15. 15. Goals & ConversionsWhat action are your visitors taking?Are your business goals being met?Which channels drive the best result?How can we track this information?
    16. 16. Goals & Conversions • Track specific actions & business goals • Monitor sales transactions and revenue • See where visitors/ customers drop off & optimise experience • Know which products deliver the best sales.
    17. 17. Goals & Conversion Q & A
    18. 18. ReportingStandard ReportsCustom ReportsReal Time ReportingBenchmarking
    19. 19. Reporting • Standard Reports • Campaign (UNSW Marketing campaigns) reports • Advertising reports • Advanced reports • Primary & Secondary dimensions • Graphs/ pie charts etc • Timeframes • Exporting • Real time Data • Custom Reports.
    20. 20. Standard Reporting
    21. 21. So, do you think Google Analyticscan help you?