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Social Media and Your Reputation

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  • Thanks for sharing my presentation Steffen! Cheers!
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  • Great presentation! I hope people get that it's much better to be proactive than to wait until you have a situation to deal with!
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Social Media and Your Reputation

  1. 1. Social Media and Your Reputation Being Pro-Active, Not Reactive __________ Shane Barker O: (916) 548-03993550 Watt Avenue | O: (916) 548-0399 | www.shanebarker.com www.shanebarker.com F: (916) 415-6292Sacramento, CA 95821 F: (916) 415-6292
  2. 2. Social Media and Your ReputationWho is Shane Barker?Shane Barker is serial and social entrepreneur who has a passionfor SEO and Internet marketing. He has a proven track record indeveloping and executing long term marketing strategies, socialmedia campaigns, and is an experienced product developmentspecialist. As an acknowledged expert in growing businesses, hewas a partner in a startup venture that was valued at over 15million dollar in less than 2 years. He enjoys developingbusinesses and has a passion for giving back to the community. __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  3. 3. Social Media and Your Reputation My Social Foot Print Blog: www.shanebarker.com Resume: www.shanebarker.co About Me: www.about.me/shanebarker LinkedIn: http://www.linkedin.com/in/shanebarker Twitter: www.twitter.com/shane_barker Facebook: www.facebook.com/shanebarker03 Awesomize.me: http://awesomize.me/shanebarker Tumblr: http://shanebarker.tumblr.com/ Google+: www.gplus.to/shanebarker FourSquare: https://foursquare.com/shane_barker WordPress: http://shanebarker.wordpress.com/ Klout: http://klout.com/shane_barker Flickr: http://www.flickr.com/photos/shanebarker/ Zerply.com http://www.zerply.com/profile/shanebarker Plus about 100+ MORE…. __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  4. 4. Social Media and Your Reputation Social Media Facts156 million – The number of blogs on the Internet (Wikipedia-2011)1 billion – Tweets each week (March 2011-Huffington Post)460,000– New accounts added daily on Twitter (March 2011-Huffington Post)175 million – People on Twitter (Business Insider-March 2011)14.6 million – People following @ladygaga (Most Twitter’s followers).800 million – People on Facebook (facebook.com/press/info.php)130- Average amount of friends per user (facebook.com/press/info.php)5 billion – Pieces of content (links, notes, photos, etc.) shared onFacebook per weekly. (www.socialtechnologyreview.com)53.5 billion- Number of minutes Americans spent on Facebook inMay 2011.6.4 hours-Average Time people spent on Facebook in May 2011107 trillion-Total emails sent in 2010 (www.socialtechnologyreview.com) __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  5. 5. Social Media and Your ReputationQ: Is Social Media for everybody?A: NoQ: Is your personal/company online reputation important?A: YesQ: Will Social Media and Your Reputation ever cross paths?A: Absolutely!Q: How will they cross paths?A: When somebody “Googles” your name/brand?Q: Have you “Googled” your name/company?A: Yes? No? __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  6. 6. Social Media and Your Reputation So what can I do today to help protect my image, my brand, my name, my business? 1. Set up social profiles. 2. Set up social monitoring. 3. Respond to all comments (good or bad). __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  7. 7. Social Media and Your ReputationI. Power of the Social Profile (Good side) a. Create Profiles i. Add content (pictures, video, articles) b. All these profiles should index w/Google i. You control the content (very important)II. Power of the Social Profile (Bad side) a. “They” create a profile i. ripoffreport.com, cheaterville.com b. “They” write a review for the whole world to see i. The good, bad and ugly c. Who is “They” -Mad ex-employee -Angry girlfriend(s), boyfriend(s), etc -Competitors 1:0, 1:1, 1:5, 1:10 __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  8. 8. Social Media and Your ReputationI. Shane Barker (What have I done to protect my name/brand) a. The Big Five plus one (Google search: Shane Barker) i. Facebook (#10 on pg.1) ii. Twitter (#4 on pg.2) iii. LinkedIn (#5 on pg.1) iv. YouTube (N/A) v. Google+ (#1 on pg.1) vi. Your Name/Business (i.e. shanebarker.com) (#2, #3, #4 on pg.1) *58.4% of clicks will come to the first three results on page one * http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  9. 9. Social Media and Your Reputation I. Point all profiles to one site. a. Informational or Ecommerce i. I point my traffic to my shanebarker.com ii. Informational site and For Hire __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  10. 10. Social Media and Your Reputation A lie can travel halfway round the world while the truth is putting on its shoes. By: Mark TwainI. Set up social monitoring for your profiles a. Google Alerts (www.google.com/alerts) FREE i. Set up Alerts 1. Business name, personal name or keywords 2. Type: News, Video, Blogs, Discussions or Everything 3. How often: As it happens, once a day or once a week 4. Volume: Only the best results or all results 5. Your email: Alerts will go to the email address __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  11. 11. Social Media and Your Reputation I. Respond to all comments (good or bad). a. Bad Comment i. Breath, calm down and assess the damage ii. Don’t reply on social platform * Worst thing you can do iii. Deal with it offline (in an email-still be careful) iv. Be level headed in all communication v. Take comments as constructive criticism vi. Some people are just crazy All online comments are permanent! Stop and think…first! __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  12. 12. Social Media and Your Reputation So in a nutshell… I. Get your social profiles created a. Add content so Google sees you (getting indexed) b. Do it before “They” do it first II. Set up Monitoring for your brand, name, keywords, competitors name III. Respond to your comments good or bad a. Be positive, level headed b. Listen, assess the situation and respond accordingly __________ Shane Barker O: (916) 548-0399 www.shanebarker.com F: (916) 415-6292
  13. 13. Any Questions? __________ __________ 3550 Watt Avenue Sacramento, CA 95821 O: (916) 548-0399 Shane Barker O: (916) 548-0399___________________________________________ F: (916) 415-6292 www.shanebarker.com F: (916) 415-6292 www.shanebarker.com

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