Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

35 Proven Ways To Triple Your Website Traffic [vol 1]

62 views

Published on

Find out how to drive valuable traffic through social media – from using Rich Pins on Pinterest to interacting with a relevant audience on Reddit.
Learn how to boost your inbound marketing efforts by optimizing your content strategy, building quality backlinks, and submitting guest posts to reputable sites.
Get unique ideas on working with influencers to drive loyal and relevant fans to your website.
See what you can do better to ensure that your email marketing drives tons of traffic to your site.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

35 Proven Ways To Triple Your Website Traffic [vol 1]

  1. 1. 35PROVENWAYSTO YOUR WEBSITETRIPLE Volume1 35PROVENWAYSTO
  2. 2. INTRODUCTION 1
  3. 3. INTRODUCTION 2
  4. 4. Nomatterwhattypeofbusinessyourun,yourendgoalistodriveconversions.Toachievethisgoal,you firstneedtodrivetraffictoyoursite.Iftherearenowebsitevisitors,therearenopeopletoturnintoleads. Andiftherearenoleads,itmeansyoudon’thavepeopletoconvertintocustomers. Soit’seasytounderstandthatyoufirstneedtoincreaseyourwebsitetrafficinordertomeetyourother performancemetrics.Butit’salsoimportanttoattractrelevanttraffic,sothatyoustandabetterchanceof attractingthepeoplewhoarefarmorelikelytoconvert. ThisThiseBookwillcoverindetailsomeofthebeststepsyoucantaketoincreasewebsitetrafficandattract relevantleads.Usingthesetipswillhelpyoubeabletomakeadjustmentstoyourcampaignsandselect methodsthatworkforyou.Byadoptingthesemethods,youwillbeabletoincreaseyourwebsitetrafficsig- nificantlyandmakeimprovementsinotheraspectsofyourperformance. Canyouthinkof10peopleyouknowwhoarenotonsocialmedia?Youmighthavesome troublelistingmorethan2namesinjustafewseconds.Mostpeopleweknowhaveaprofile onatleastonesocialmediaplatform. Withsocialmediabeingsowidelyused,itcanbeoneofthemosteffectivechannelsfordriv- ingtraffictoyoursite.Infact,Shareaholicreportedin2015that31.4%ofalltraffictoweb- sitescamefromsocialnetworks. CHAPTER1 SOCIALMEDIA INTRODUCTION 3
  5. 5. Herearesomeofthebestwaystoincreaseyourwebsitetrafficusingsocialmedia: Ifyou’reonPinterest,it’stimetotryRichPinsandseehowtheyimpactyourwebsitetraffic. RichPinsaredifferentfromstandardpinsinthattheyincludemoredetailsabouttheproduct. Forinstance,aRichPinmayincludeproductinformationsuchaspricing,linkstotheproduct page,availableinventory,etc.Here’sanexampleofhowRichPinslook. #1:MAKEUSEOFRICHPINS 4
  6. 6. AccordingtoresearchconductedbythePewResearchCenter,Facebookcontinuestobethe mostpopularsocialmedianetworkwith79%ofadultsontheinternetusingit.Makingitthe bestplatformforsharingyourcontentwiththegoalofdrivingvisitstoyoursite. WithsuchahugenumberofFacebookusers,there’sagoodchanceyou’llfindmanyofyour targetcustomersonthisplatform.Andifyouwishtodrivethemtoyoursite,you’llfirstneed toengagethem.ThereareseveralwaystoengageyourFacebookaudience,butthemostim- portantoneistoshareintriguingcontentthat’srelevanttothem. Usetheplatformtoshareyourlatestblogpostsorpromoteyourupcomingproducts.Youcan createpreviewsorteaserstogowiththepostandenticeyouraudience.Andmakesureyou includealinktothecompletepostsopeoplecanclickonitandlandonyoursite. Vox.comhasbeendoingthisincrediblywell.Inadditiontoproducingengagingcontent,their editorsandwritersarerequiredtooptimizetheirpostsforsharing.Forinstance,theyhaveto choosecompellingimagesanddevelopcatchyheadlinestobeusedintheirsocialmediapro- motions. Theycreatefunnyandengagingimagestopre- viewtheirpostsonFacebookandengagetheir audience.Thepostinthescreenshotabovehas receivedmorethan3,000reactions.Topromote theirinterviewvideos,theypostashortteaser videoalongwithalinktothefullvideo.Theirgoal istoengagetheaudienceonFacebookand hopefullyconvincethemtovisittheirwebsitehopefullyconvincethemtovisittheirwebsite. Sincetheyhaveadoptedthistechnique, FacebookreferralsforVox.comhaveincreased byalmost200%withinaperiodofsixmonths. TherearealsotimeswhenFacebookcontributed around40%oftheiroverallmonthlytraffic.You canalsopromotecontestsandsalesthrough Facebook. #2:SHAREYOUR CONTENTTHROUGHFACEBOOK 5
  7. 7. Inthepreviously-citedstudyconductedbythePewResearchCenter,Twitterwasclassifiedas thethirdmostpopularsocialnetworkwith21%ofalladultsintheU.S.usingit.AlthoughIns- tagramisthesecondmostpopular,therearesomelimitationsintermsoflinksunlessyou haveashoppablegallery. ThroughTwitter,youcanshareyourblogpostsandothertypesofcontenttoengageyourfol- lowersanddrivethemtoyoursite.Ideally,youneedtohaveengagingheadlines,eye-catching images,andengagingcaptionsalongwiththelinktoyourcontent. It’salsoimportantthatyoutweetfrequentlysothatpeoplenoticeyou.Butthisdoesn’tmean youshouldtweeteveryotherhourorso.Twoorthreetweetsadayshouldbegoodenoughto keepyouraudienceengagedwithoutannoyingthem. #3:SHAREYOUR CONTENTTHROUGHTWITTER 6
  8. 8. Quorahadcloseto400millionvisitorsinMay2017,accordingtoSimilarWeb.And72.79% ofthattrafficcamefromsearch. Soifyouwanttoincreasetraffictoyourwebsite,youcanmakethemostofthisplatformby showcasingyourexpertise.Thiswillensurehighvisibilityinsearchesrelatedtothetopicand youshouldbeabletoattractrelevantsearcherswhomightdecidetocheckoutyourlinkafter readingyouranswers. #4:ANSWER RELEVANTQUESTIONSONQUORA 7
  9. 9. Anotherwaytoleveragesocialmediafor trafficisbyusingLinkedInGroupstoshare yourcontentwitharelevantaudience.Join groupsthatarerelatedtoyourindustryso youcangetconnectedwithpeoplewhoare likelytobeinterestedinwhatyouhaveto say. OnceOnceyouhavesharedyourblogpostcon- tent,casestudies,andresourcesthrough thesegroups,youshouldseeariseintraffic toyoursite. Andwhat’smoreisthatthesepeoplemay evenshareyourcontentwiththeirownfol- lowersorthroughtheirwebsite,furtherim- provingyourchancestodrivewebsitetraf- fic.It’sveryimportanttoneverspamthe groupbyconstantlysharingcontentthat othermembersmightfinduseless. Makesureyoualsocontributetothegroup bycheckingoutandinteractingwithcontent sharedbyothergroupmembers. TofindsomeofthebestLinkedIngroupstobeapartof,conductasearchforrelevantkey- wordsandthenselect“Groups.” #5:PARTICIPATEINLINKEDINGROUPS 8
  10. 10. Asasocialnewsaggregationplatform,Redditcanbeanexcellentsourceoftrafficifyour targetaudiencefrequentsit.You’llneedtojoinrelevantsubredditsandthensharecontent withtheusersthere.Peoplewillthenupvoteordownvoteyourcontentdependingonhow theylikeit.Themoreupvotesyouget,thebetteryourchancesareofgainingvisibilityand websitetraffic. EntrepreneursEntrepreneurslikeTravisLevellhaveusedtheplatformtogeneraterelevantwebsitetraffic. Usingonlythreepoststotherightsubreddits,hewasabletodrivemorethan1,000sessions, outofwhich96.2%werecompletelynew. #6:MAKETHEMOSTOFREDDIT 9
  11. 11. Optimizingyourwebsiteisacrucialsteptowardsincreasingyourwebsitetraffic.Infact,it’s oneofthefirststepsnecessarytoboostyourrankingonsearchresultpages.Whenyourank higherinsearchresults,yourwebsitewillbemorevisibletorelevantsearchers.Meaningyou standabetterchancetodrawinthesesearcherstoyoursite. Whilethereareseveralelementsinvolvedinwebsiteoptimizationforincreasedtraffic,there aresomeelementsthathaveamoresignificantimpactonyourtrafficthanothers.It’simport- anttorememberthatyouneedtocombinethesetacticsforyouroveralloptimizationefforts. CHAPTER2 WEBSITEOPTIMIZATION 10
  12. 12. Metacontentisthepreviewofyourwebpagethatshowsupinthesearchresults.Itgivesa quickinsightintowhatyourpageisallabout,sosearcherscaneasilydeterminewhetheror notit’srelevanttothem. Byprovidingthemwithmetainformation,youaremorelikelytodrawinrelevantvisitors toyoursite.That’swhymetacontentoptimizationisalwaysacrucialstepinwebsite optimization. ForMotorCarsLtd.,metatagoptimizationplayedahugeroleinincreasingtherankingand visibilityoftheirwebpages.TheyswitchedtoamoreSEO-friendlymetacontentforeach page,whichwaslargelyresponsiblefortheirwebsiterankinginthefirstpageforcertainkey- words.This,alongwithseveralotherSEOstrategies,helpedthemincreasetheirvisibilityand expandtheirreach. ForMadeComfy,metacontentoptimizationwasanimportantpartoftheirSEOefforts.They usedcarefully-selected,relevantkeywordstooptimizethemetatagsforeachpage.Within fourweeks,theirwebsiterankedinthefirstpageforhalfofthekeywordstheyused.Andthey alsoexperienceda15%increaseinsitetraffic. AccordingtoMoz,yourmetadescription shouldbelongenoughsothatitcande- scribewhatthepageisallabout.However,it shouldn’tbelongerthan160characters,as searchenginesmaynotdisplaytherestof thecharacters. Thedescriptionshouldbeactionableand compellinginordertoconvincepeopleto clickthrough.Andwhileitshouldcontain relevantkeywords,itshouldn’tbestuffed withkeywordstothepointthatthedescrip- tiondoesn’tmakesense. #7:OPTIMIZEYOURMETACONTENT 11
  13. 13. Anotheressentialstepinwebsiteoptimizationistooptimizeyouron-pagecontentwith relevantkeywords.Thiscanimprovethevisibilityofyourwebsiteinsearchresults,whichis crucialforattractingrelevantvisitorstoyoursite. On-pagecontentoptimizationinvolvesselectingarelevanttargetkeywordthathasa highsearchvolumeandlowcompetitionhighsearchvolumeandlowcompetition.Youthenusethiskeywordinauthenticwaysinthe heading,subheading,andbodyofyourcontentaswellastheURL.It’simportanttoavoid stuffingthecontentwithkeywords,asyouneedtomakesurethecontentsoundsnaturaland compelling. #8:OPTIMIZEYOURON-PAGECONTENT 12
  14. 14. AccordingtoWeareSocial,mobilephones accountformorethanhalfoftheglobalin- ternettraffic.Thisbeingthecase,there’sa goodchancethatsomeofyoursitevisitors areusingtheirphonesorsomeothermobile devicetoexploreyoursite.Tocatertothe needsofthesevisitorsyouwillneedto switchtoaresponsivewebdesignswitchtoaresponsivewebdesign. Althoughmobileresponsivenessmaynot directlyimpactyourtraffic,itmayinfluence otherfactorsthathaveaneffectonyour traffic.Inotherwords,thereisacorrelation betweenmobileresponsivenessand websitetraffic. Ifyourwebdesignisdifficulttonavigateonasmallscreenandvisitorshavetosquintorpinch zoomtoreadthecontent,itmightfrustratethemandruintheirexperience.Itmightmake themwanttoleaveandgotoanotherwebsite.Thismeanstherewillbeanincreaseinbounce rate,whichcouldnegativelyimpactyourranking.Andthisinturnresultsinlowervisibility, whichhampersyourchancesofdrivingtraffic. Thiscasestudyisproofthatmobileresponsivenesshasanimpactonwebsitetrafficby improvinguserexperienceanddecreasingbouncerate.Whenvisitorshaveapleasant experiencebrowsingyoursite,it’snotonlygoingtomakethemstaybutalsoenticethem tovisitagain.Soifyou’renotyetusingaresponsivedesignonyoursite,it’stimetomake aswitch. #9:SWITCHTOARESPONSIVEDESIGN 13
  15. 15. You’reprobablyfamiliarwithguestpostingandmayhaveevenwrittenafewguestposts before.Butifyouwishtodrivemoretraffictoyoursite,youneedtotakeyourguestposting strategytoanewlevel.Itshouldbecomeavitalpartofyourcontentmarketingstrategy.Not onlyshouldyousubmitguestpoststootherwebsites,youshouldalsostartacceptingguest postsonyours. CHAPTER3 GUESTPOSTING 14
  16. 16. Whenyousubmitguestpoststorelevant andreputablewebsites,you’rebuilding high-qualitybacklinksforyourwebsite. Sinceagoodlinkprofilecanimproveyour ranking,youwillbeabletoincreasevisibility anddrivemoretraffictoyoursite.Plus, you’reprovingyourcredibilitytotheweb- sitesite’saudience,whomightdecidetovisit yoursiteafterreadingyourguestpost. Asyoucansee,theirreferralsourcesarehigh-authoritywebsitesthatarelikelytobring high-qualitytraffic.Butthisisn’ttheonlycaseinwhichguestpostinghasdriventrafficfor websites.AGuestPostTrackercasestudyfoundthatasingleguestpostgenerated50,000 visitorswithinjustthreedaysofthepostbeingpublished. Inotherwords,submittingguestpostscan helpyougarnertrafficinmorewaysthan one.AcasestudyonTheHOTHfoundthat linksfromguestpostsdroveasignificant amountoftraffictotheNinjaOutreachweb- site.Intwoyearsworthofreferraltraffic, 5.47%camefromwebsitesonwhichthey submittedguestpostssubmittedguestposts. 15 #10:SUBMITGUESTPOSTS
  17. 17. Besidessubmittingguestpoststoreputable websites,postingcontentfromguestblog- gersisalsoanexcellentwaytodrivetraffic toyoursite.Bydoingthis,you’reengaging youraudiencebyprovidingthemwithfresh content.Butthat’snottheonlyreasonwhy acceptingpostsfromguestbloggersisso importantimportant. Manyauthorshaveanestablishedaudience onsocialmediaandontheirblogs.Once youpublishtheircontribution,theycan shareitwiththeirfollowersandsubscribers, inturndrivingtheirfollowerstoyourweb- site.It’simportanttomaintainthequalityof yourblogbyonlyacceptingcontributions thatarewell-writtenthatarewell-written,relevant,anduseful. Allofthesementions,shares,and promotionspromotionsareanexcellentwayto drivetraffictoyourwebsite.Forthis tactictohaveasignificantimpact, carefullychooseyourguestcontribu- tors.Iftheysendyouapitch,seewhat theyhavetoofferintermsofreachand contentquality.Theydon’tnecessarily havehavetohaveaninfluencerstatus,but theyshouldatleasthaveadecent numberoffollowersorsubscribers. 16 #11:ACCEPTGUESTPOSTS
  18. 18. Influencersarepeoplewhohaveasignificantreachandhaveanimpactonpeople’sopinions anddecisions.They’reoftenconsideredassubjectmatterexpertsandpeoplelooktothem foradviceregardingtheirsubjectspecialty.Duetotheirinfluence,theyarepotentiallyan excellentchannelforpromotingyourbusinessanddrivingtraffictoyoursite. AccordingAccordingtoaLinqiareport,89%ofmarketersfoundinfluencercontenttobeeithervaluable orveryvaluable.And57%ofmarketersbelievethatinfluencercontentoutperformsprofes- sionalcontent.AnotherLinqiareportfoundthatatleast56%ofmarketersuseinfluencer marketingtodrivetraffictotheirsiteorlandingpage. Allthesestatsprovethatinfluencermarketingplaysavaluableroleinabrand’scontent marketingstrategyandindrivingwebsitetraffic.Nowtakealookatsomeofthewaysyou canworkwithinfluencerstoincreasetraffictoyoursite: CHAPTER4 INFLUENCERMARKETING 17
  19. 19. Previously,wetalkedaboutacceptingguest poststoyourwebsite.Nowtakeitupa notchandpublishguestpostswrittenbyin- fluencersandsubjectmatterexperts.Thisis anexcellentwaytoenrichyourwebsitewith valuablecontentandprovidesomething freshandusefultoyourreaders. Atthesametime,it’salsoaneffective methodofdrivingtraffictoyoursite.When youpromotethecontentthroughsocial media,themerementionofaninfluencer’s nameislikelytocompelmanypeopleto clickonthelink.Additionally,theinfluencer cansharethecontentwiththeirfollowers, whichshoulddrivetraffictoyoursitewhichshoulddrivetraffictoyoursite. Insteadofjusthavingthemguestpostonce, youcouldinvitethemtobecontributorsor paidcolumniststomakerecurringposts.If yourbloghasasignificantamountof monthlyimpressions,thiscouldbegood publicityforaninfluenceraswellassinceit providesthemwithaplatformtoreacha newandlargeraudiencenewandlargeraudience. TheinfluencerthensharesthecontentwiththeirfollowersusingTwitter.JeffBullas,for instance,sharesthepostmultipletimestoensuremaximumvisibility. 18 Insteadofjusthavingthemguestpostonce, youcouldinvitethemtobecontributorsor paidcolumniststomakerecurringposts.If yourbloghasasignificantamountof monthlyimpressions,thiscouldbegood publicityforaninfluenceraswellassinceit providesthemwithaplatformtoreacha newandlargeraudience #12:INVITEINFLUENCERS TOWRITEGUESTPOSTS
  20. 20. Itmaynotalwaysbepossibletohaveinflu- encerssubmitguestpostsonyourblog.In- fluencersarebusypeopleandmaynothave thetimetowriteanentirearticletoshare theirinsights.Butyoucanstillincorporate theirinfluenceintoyourcontentanduse thattodrawintraffictoyoursite Invitethemtodoaninterviewforyourblog sotheycansharetheirexpertise.Likeinflu- encerguestposts,thisisagreatwayto engageyourreaderswithfreshcontent.And you’realsoestablishingarelationshipwith theinfluencerbyshowingthemyourappre- ciationfortheirexpertiseandinsights Additionally,theinfluencercansharethenewsofyourinterviewwiththeirfollowersandinvite themtocheckitout.Soyou’llbegainingmoretrafficwhenyouinterviewinfluencers.Ifit’s notpossibletogettheinfluencerintoyourofficesforaninterview,youcanstillinterviewthem throughSkypeorbysendingthemasetofquestionstoanswer. MediakixsharednewsoftheinterviewonTwitter.Andtheinfluencerthenretweetedthispost tosharethenewswithherfollowers. 19 #13:INVITE INFLUENCERSFORINTERVIEWS
  21. 21. 20
  22. 22. Asestablishedinthepreviouspoints,influ- encersalreadyhavealoyalfollowingofindi- vidualswhoareinterestedinwhattheinflu- encerhastosay.Youcaninviteinfluencers asguestspeakersforyourwebinarand drivetraffictoyourwebsiteandgainmore audienceforthewebina Justlikewithguestpostsandinterviews, theinfluencercansharethenewsofthe webinarandinvitetheirfollowerstopartici- pate.Thiscouldthenplayacrucialrolein drivingtraffictoyourwebsite.Outbrain,for instance,invitedinfluencerslikeJeffBullas andAnnHandleyforanAMA(askmeany- thing)webinar. 21 #14:INVITE INFLUENCERSASWEBINARGUESTS
  23. 23. Thisisoneofthemostpopularwaystofea- tureinfluencersinyourcontentanddrive traffictoyoursite.Althoughwespokeprevi- ouslyofconductinginterviewsifinfluencers don’thavethetimetowriteaguestpost, someofthemmaystillbetoopressedfor timetogiveafullinterview.Insuchcases, youcaninvitethemtoaddtheirinsightsto yourexpertrounduppost. Creatinganexpertrounduppostwithinflu- encersaddsvaluetoyourwebsitecontent. Readerscan getusefulinsightsin a bite-sizedformat,allowingthemtoengage withyourcontent.Butthebestpartisthat you’llbegettingmultipleinfluencersto shareyourcontent,whichcanmakeahuge differencetoyourreferraltrafficdifferencetoyourreferraltraffic. Severalotherbloggersandmarketershaveexperiencedthebenefitsofexpertroundupposts fortheirwebsitetraffic.ASumocasestudyevenhighlightedhowoneexpertrounduppost generated2,.231pageviewsand1,500shares. 22 #15:FEATURE INFLUENCERSINROUNDUPPOSTS
  24. 24. AccordingtoresearchconductedbyContentMarketingInstitute,86%ofB2Cmarketersnow usecontentmarketing.Thesemarketersbelievethatwebsitetrafficisthetopmetricthat providestrulymeasurableresultsoftheircontentmarketingefforts. TheThesamestudyfoundthat78%ofmarketershaveexperiencedincreasedaudienceengage- mentasaresultofcontentmarketing.And67%ofmarketersbelieveithashelpedthemin- creasethenumberofleads.Thisgoestoshowthatwiththehelpofanoptimizedcontent strategy,youcanmakesuremorepeopleengagewithyourbrandandvisityourwebsite, whichwillimprovewebsitetraffic. Hereareafewideasforoptimizingyourcontentstrategyinsuchawaythatyouexperience increasedwebsitetraffic CHAPTER5 OPTIMIZEYOURCONTENTSTRATEGY 23
  25. 25. Everyonecanagreethatcomingupwithfreshcontentideasandwritingausefularticleusing thoseideasistime-consuming.Withseveralothertaskstofocuson,youmightnotalways havethetimetoprovidefreshcontenttoyouraudience.Butthatdoesn’tmeanit’stheendof theworld. Forthesecondpost,SEOHackerexperienceda283.36%increaseinpageviewsineight months.Andthethirdonesawa189.02%increaseinpageviewswithinthesametime- frame.Thesenumbersareproofthatupdatingandoptimizinganolderpieceofcontentcan stillhaveahugeimpactonyourwebsitetraffic. Youshouldalsomakeitapointtooptimize andupdateyouroldpoststoincreaseweb- sitetraffic.Thisrequiresidentifyingthe top-performingcontentonyourblogand thenupdatingit.Youcanupdateitwithrele- vantkeywords,freshideasbasedonupdat- edrules,newimages,etc Oncetheupdateisfinished,youcanthen shareitwithyoursocialmediafollowers.To theaudiencethathasn’treadtheoldpost, thisisentirelyfresh.Andevenforthosewho havereaditbefore,it’sstillsomethingnew becauseyou’vemadeseveralchangesto thecontent. 24 #16:OPTIMIZEOLDPOSTS
  26. 26. Yourcompetitorsareregularlyproducingqualitycontentthatgetsthemplentyofsharesand drivestonsoftraffictotheirsite.Ifyouwishtooutperformthemanddriveevenmoretraffic toyoursite,youneedtoproducebettercontent.Andyou’llneedtodistributethiscontent throughvariousblogs,publications,orinfluencers. TheThefirststepistolookfortop-performingcontentinyourniche.Whichonesgetthemost sharesacrossvariouschannels?BuzzSumoisanexcellenttoolforthis.Youcanenteraspe- cifickeywordrelevanttoyournicheandstartyoursearch.You’llthengetalistofarticlesthat receivedthemostsharesonFacebook,LinkedIn,Twitter,andothersocialmediachannels. Amongtheseresults,youcanlookfor contenttopicsthatinterestyouandwould beusefulforyouraudience.Thentryto comeupwithawaytoimproveonthose articlesarticlessoyoucanprovidesomethingeven better.Orlookforawaytocreatesomething newsuchasinfographics,casestudy collections,etc. Youcanthenpostthistoyourblogand sharethelinkwithleadinginfluencersin yourindustry,yournewslettersubscribers, andyoursocialmediafollowers.Youcan alsoshareitonpopularblogsandpublica- tionsinyourindustry. 25 #17:GETIDEASFROM TOP-PERFORMINGCONTENT
  27. 27. Yourcontentstrategyshouldalsoinvolvea strategicplanningofcontentdeliverytiming. Thisisbecauseyouneedtoupdateyour blogregularlywithfreshcontentifyouwant togainmoretraffic.Whenyoucreatenew blogpostsonaregularbasis,yougiveyour existingaudienceareasontoreturntoyour blogblog. Anditalsogivesyouachancetoattracta new audiencebecausethenew entries couldimproveyourvisibilityinsearchen- ginesifyouoptimizeitproperly.Thishigh visibilitycanimproveyourchancesof drivingnewtraffictoyoursite. InacasestudybybloggerKevinJ.Duncan, postingdailyresultedina46%increasein traffic.Therewasan84%increaseinsocial mediasharesforhisblogpostsafterimple- mentingthistactic.Hiscommentratealso increasedby119%comparedtothethree weekspriortothedailypostingimplemen- tation.Additionally,therewasaslightdropin hisbounceratetoo. Justbecauseyouhavetopostfrequently doesn’tmeanyoushouldsacrificecontent quality.Createacontentcalendaranda contentstrategythatwillhelpyouadjust yourpostingfrequencyaccordingtoyour abilities.Ifit’ssimplyimpossibleforyouto producefresh,original,andvaluablecontent ononadailybasis,trypostingatleast2-3 timesaweektoboostyourtraffic. 26 #18:POSTMOREFREQUENTLY
  28. 28. CHAPTER6 EMAILMARKETING 27
  29. 29. Tomakesurerecipientsopenyouremail andclickonthelinktoyoursite,youneedto personalizeyouremailmessage.Insteadof simplysendingoutmassemails,youshould personalizeyouremailsforeveryrecipient. ImageSource:Boomtrain 28 #19:PERSONALIZEYOUREMAILS
  30. 30. Anotherchangeyouhavetomakeinyour emailmarketingisindeliverytime.Youneed tomakesureyouremailreachesrecipients atthetimewhenthey’remostlikelytoopen it.Thisimprovesthechancesofgetting themtoclickonthelinksotheyvisityour website. Additionally,theywereabletore-engage15%oftheircontactsandattain85%morenew contactsafteroptimizingtheirsendtime. ImageSource:PrismGlobal ArtificialIntelligencecannowhelpyouim- provethisdeliverytimeoptimizationbycol- lectingthebehavioralandinteractiondata foreachrecipient.Soyoucanautomatically makeadjustmentstothedeliverytimeac- cordingtotheindividualpreferencesofyour emailrecipients 29 #20:OPTIMIZEDELIVERYTIME
  31. 31. Inadditiontopersonalizingemailmessages basedonarecipient’sinterest,youshould alsosendoutautomatedemailstriggeredby specificevents. Thiscanhelpwithyourwebsitetrafficbecausetherecipientsaremorelikelytoopenandclick ontheemailifit’srelevanttothem.Andsinceyou’redeliveringacustomizedemailrelevant totherecipient’sactionsoracertainevent,itcouldcompelthemtoclickthroughtheemail andvisityoursite. Forexample,youcansendoutemailstoremindpeopleabouttheexpirationoftheirfreetrial. It’scrucialtoengageyouraudienceatevery stageofthecustomerlifecycle–whether theyjustsignedupforyournewsletter, downloadedafreeresource,orabandoned apurchase. 30 #21:AUTOMATE EMAILSFORDIFFERENT CUSTOMERLIFECYCLESTAGES
  32. 32. CHAPTER7 LINKBUILDING 31
  33. 33. 32 #22:GIVETESTIMONIALS FORSERVICES/TOOLSYOUUSE Siteaggregatorscanbeanexcellentsource ofbacklinksifyouwishtoincreaseyour traffic.Whenyoupromoteyourblogorweb- sitethroughthesesites,youhaveagood chanceofgettingnoticedbypeoplewhoare lookingfornewsitesorcontenttocheck out. #23:PROMOTEYOURBLOG THROUGHCONTENTAGGREGATORS
  34. 34. 33 #24:SHARECONTENTONSLIDESHARE
  35. 35. 34
  36. 36. 35 #25:GETLISTEDIN RELEVANTBUSINESSDIRECTORIES
  37. 37. Youneedtofirstbuildyournameinthein- dustryandshowcaseyourexpertisethrough guestblogging.Thiswillhelpyougrabthe attentionofbloggers,influencers,andpubli- cationsthatareconductingexpertroundup interviews Inadditiontocreatingexpertroundups,youcanevenparticipateinexpertroundupinterviews conductedbyotherwebsitesorbloggers.Thiscouldhelpyouearnlinkbacksfromthose websites,whichwillhelpenhanceyourlinkprofileandalsoresultinhighertraffic. Onceyouhaveestablishedanameas someonewithexperienceandknowledgein theindustry,youmaygetapproachedto contributetoexpertroundupposts.Grabthe opportunitytofurtherstrengthenyourrepu- tationandreachawideraudience. 36 #26:PARTICIPATE INEXPERTROUNDUPS
  38. 38. Anotherexcellenttacticfordrivingtraffictoyoursiteisbypromotingyouroffersanddis- countsthroughdealssites.Youmaynothaveayear-roundofferbutwhenyoudocomeup withapromotion,makesureyougetintouchwiththesesites.Herearesomeofthebest websitesthroughwhichyoucanpromoteyourdeals: Slickdeals DealNews TechBargains Offers.com Youcanevenenhancethevisibilityofyourdealbyinvestinginadvertisingonthesesites. Slickdeals,forinstance,givesretailerstheopportunitytobepartoftheir“FeaturedDeals”. Promotingyouroffersonthesedealssitesisagreatwaytoimproveyourwebsitevisibility amongcustomerswhoareinterestedingrabbingthebestdeals.Andifyourofferisenticing enough,youcaneasilyleadthemtoyoursite. 37 #27:RUNPROMOSONDEALSSITES
  39. 39. Guestpostingmaybeanexcellentwaytoshowcaseyourexpertisetoanewaudience.But youmaynotalwayshavethetimetowriteanew,high-qualityarticleeverysingleday.Inbe- tweentheguestpostsyousubmittoothersites,youcanalsoearnbacklinksbycommenting onrelevantblogposts. However,avoidwritingspammy-lookingcopy-pastedcommentsatallcosts.Ifyou’replan- ningonleavingablogcomment,makesureyouthoroughlyreadandunderstandthepost. Thenthankthewriterforthetipsandinsights.Followthisupwithabriefmentionofwhatyou thinkregardingthetopicandthentalkaboutarelevantarticlefromyourblogormentionyour tool/servicewhenit’sappropriate.Inotherwords,yourcommentshouldaddvaluetothecon- versationinsteadofblatantlypromotingyourself Youcanstartbypickingoutafewrelevant keywordsandreadingthetopblogposts thatshowupinthesearchresults.Andthen followthetipabovetowritevaluableandin- sightfulcommentswhilelinkingbacktoa relevantpageonyoursite. 38 #28:POSTCOMMENTS ONRELEVANTBLOGS
  40. 40. Mostofthetipsmentionedaboveareachievablewithoutmuchcost.Buttherearetimesyou needtomakesomefinancialinvestmentstogetthedesiredresults.Sowhenyouwishto drivetonsoftraffictoyoursite,youmayneedtoinvestinpaidadvertisingcampaigns.Here aresomeofyourbestoptions: CHAPTER8 ADVERTISING 39
  41. 41. Afteryou’veoptimizedyourwebsitefor searches,youmayseesomeimprovements withinafewdays.Butiftheresultsaren’t fastenough,youmaywanttoleverageyour effortsthroughPPCcampaigns. UK-basedClickConsultdevelopedarelevantandpersonalizedPPCcampaignforAct-On. Theseeffortsresultedina206.6%increaseinclickstotheirwebsite.Theywerealsoableto reducetheircostperclickby50.3%. Thisway,youenhanceyourvisibilityin relevantsearchresultswhenyourorganic rankinghasn’tyetimprovedsignificantly. 40 #29:INVESTINPAIDSEARCH
  42. 42. 41 #30:INVEST INFACEBOOKADS
  43. 43. Inadditiontotheregularphotosandcarou- selads,youcanhavevideoads.Andwith theintroductionofInstagramStories,you canevenrunyouradcampaignthrough stories.Thechoiceisuptoyou.Youcanrun afewtestcampaignsandseewhichworks best. 42 #31:INVESTIN INSTAGRAMADS
  44. 44. Pinterestisanothersocialmediaplatform youshouldleverageforadvertising.Accord- ingtoShopify,it’sthesecondbiggestsource oftrafficfrom socialmediachannelsto Shopifystores.There’salsotheaddedad- vantagethatshopperscomingfromPinter- esttendtohaveamuchhigheraverage ordervaluethanthoseshoppersfromany othersocialchannel. ForAdoreMe,PromotedPinsresultedinanimmensetrafficincrease.Theirtrafficfrom Pinterestgrewby2600%andtheirclick-to-purchaseratewas50%higherthanother channels. Ifyouwanttooptimizetrafficcomingfrom Pinterest,youcaninvestinPromotedPins. Thesearelikeregularpinsbutyoucanget morepeopletoseethemifyoumakea smallfinancialinvestment.Unlike with FacebookadsorInstagramads,thesePro- motedPinswillcontinuetobringtrafficlong afterafteryourcampaignendsbecausepinslast forever. 43 #32:INVESTIN PROMOTEDPINS
  45. 45. Twitterisalsooneofthemostpopularsocial mediachannels.AccordingtoStatista,the platformcurrentlyhas328millionmonthly activeusers.Thismakesitidealforrunning anadvertisingcampaignforthosewhowish toboosttheirtraffic.UsingTwitter,youcan deliverrelevantadstoyourtargetcustom- ersbasedontheirlocationersbasedontheirlocation,interests,activi- ty,andmore Theythenexecutedasecondphaseoftheadcampaignbyretargetingpeoplewhohadinter- actedwiththeGIFs.Thistime,theyusedWebsiteCardscustomizedaccordingtotheaudi- ence’sspecificinterests.Withthehelpofthisadcampaign,BahiaPrincipewasableto increasetheirwebsitetraffic44times BusinessesliketheBahiaPrincipehave madeuseofTwitteradstoreacharelevant audienceanddrivemoretraffictotheir website.TheyfirstcreatedcustomGIFsfor fourtargetaudiencegroupssuchasfood- ies,travelenthusiasts,coupleslookingfor romanticgetaways,andparentslookingfor familyvacationsfamilyvacations. 44 #33:INVESTINTWITTERADS
  46. 46. Here’showyourpromotedcontentwouldlookonauser’snewsfeed. 45 #34:INVESTIN LINKEDINSPONSOREDCONTENT
  47. 47. CHAPTER9 ADDITIONALTIPS 46
  48. 48. Youcanpromotethegiveawaythroughsocialmediaandgetyourfanstoshareitwiththeir followers.Youcanalsopromotethegiveawaythroughyournewsletterandinvitepeopleto enter.Here’showPayPaldoesit. Ifit’sahugegiveaway,youcouldevenhaverelevantinfluencersorpublicationspromotethe contest.Youcanreachouttoinfluentialbloggersandoffertocompensatethemforpromoting yourgiveaway.Youcouldeitherpaythemperpostorpaythemafixedamountforeveryclick toyoursite. 47 #35:RUNAGIVEAWAYONYOURSITE
  49. 49. Thesearethetop35waysthatcanhelpyoudrivemorewebsitetraffic.Asyoucansee,there areawidevarietyofoptionswhetheryou’reastartup,asmallbusiness,oralargeorganiza- tion.Youcansimplyselectanyofthesetipsandstartapplyingthemaslongasthey’resuit- ableforyourbusiness.Youcanalsomakeadjustmentstothesetacticsandcombinethem withothertacticsasnecessary. Amongtheseoptions,you’llfindonesthatrequireabitoffinancialinvestment.Butmostof themrequirejustabitofeffortwithlittletonoadditionalfinances.Thismakesthemperfect foranybusinessthatwantstoexperiencegrowthusingminimalinvestment. Didyoufindthesetipshelpful?Ifyoudid,makesuretolookoutforthesecondvolumein whichyou’llfindmoreeffectivetipstodrivewebsitetraffic. 48 CONCLUSION
  50. 50. AninfluencermarketingconsultanttoFortune500companies,andcelebrityA-listers,Shane Barkerhashelpedthousandsofexpertentrepreneursexpandtheirreach,andbolstertheir reputations.Whetherit’slaunchingproducts,creatingandconvertingnichewebsitetraffic,or buildingtargetedsalesfunnels,ShaneworksdailytomakesurebrandslikePumaandIMAX stayrelevantandinfluential.Hisvastwheelhouseincludesbusinessdevelopment,marketing blueprints,SEO,andsocialmediamarketing. PracticingPracticingwhathepreaches,Shanewritesprodigiouslyonmanyfacetsofcontentmarketing andSEObestpractices.HeisatopcontributoratINC.comandTheHuffingtonPost,andhas beennamedoneofthetopSalesforceinfluencersforhisviralarticle,“15KeysToWriting BetterContentForSocialMediaCampaigns.”InDecember2016,hewasnamedthe13th mostinfluentialmarketeronlinebytheContentMarketingInstitute.Heproudlyaddshis charmingpersonalitytothemixwiththeSEMrushvideoseries,“InfluencerMarketingwith ShaneBarker!” 49 ABOUT SHANEBARKER

×