Hi. I’m Shana Douglas.<br />Not a Guru.<br />Not an Expert.<br />Not a Rock Star, Ninja, Maven, Medium or Master of Social...
Not so much…..<br />“Social Media – Beyond the Basics”<br />Say it with me..<br />“For today, I will forget everything I’v...
You NEED to be there!<br />           Great we get that…but WHY?<br />
14% of People Trust Ads<br />76% of People Trust Customer Recommendations<br />The wind of change…is blowing like a hurric...
   What’s your plan?<br />
Combine with  Traditional Marketing ….<br />but do not Approach the Same…..<br /> side note..this kid is creepy.<br />
The Plan (Strategy).<br />The Who.<br />The Why.<br />The Where.<br />The When.<br />Don’t be there just to be there.<br /...
Who am I and Why am I here?<br />
Where to go first?<br />    Decide what it is you want to achieve…then find your audience.<br />
When … How often?<br />Understand your goals to position your company for results.<br />
The Content (Magnetic).<br />The Meat.<br />The Potatoes.<br />The Fluff.<br />The Call to Action.<br />Talk to convert.<b...
  Good Question.<br />  Good marketing encourages the     <br /> right conversation  - Seth Godin<br />
My Recipe. (Content Mix) <br />
1 Cup   Products and Services Related Content1 Cup   Events or Promotional 1 Cup    News and Industry Related Stories1 Cup...
 Time Management (Tools) <br />
How do I make time? <br />How do I prioritize?<br />What tools can I use to help?<br />HOW DO I MEASURE MY SUCCESS?<br />
Social Media ROI (The Big Question)<br />“86% of B2B Companies are using social media compared to 82% B2C yet are <br />le...
What was the GOAL again?<br />Referrals<br />Registrations<br />Votes<br />SEO<br />Insight<br />Shares<br />Sales<br />“W...
Guidelines. <br />(Social Media Policy)<br />
“Just about every major study is showing that consumer recommendations trumps any form of advertisement.” – Pete Blackshaw...
@shanadouglas <br />http://shanadouglas.weebly.com/<br />facebook.com/shana.douglas<br />
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Social Media - Beyond the Basics - Dayton AMA Chapter

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Social Media thinking past the awareness phase and building a conversation and conversion focused social media plan.

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Social Media - Beyond the Basics - Dayton AMA Chapter

  1. 1. Hi. I’m Shana Douglas.<br />Not a Guru.<br />Not an Expert.<br />Not a Rock Star, Ninja, Maven, Medium or Master of Social Media.<br />A Leading Authority on Nothing.<br /> Social <br />Media<br />.<br />
  2. 2. Not so much…..<br />“Social Media – Beyond the Basics”<br />Say it with me..<br />“For today, I will forget everything I’ve heard about social media marketing”<br />
  3. 3. You NEED to be there!<br /> Great we get that…but WHY?<br />
  4. 4. 14% of People Trust Ads<br />76% of People Trust Customer Recommendations<br />The wind of change…is blowing like a hurricane….<br />
  5. 5. What’s your plan?<br />
  6. 6. Combine with Traditional Marketing ….<br />but do not Approach the Same…..<br /> side note..this kid is creepy.<br />
  7. 7. The Plan (Strategy).<br />The Who.<br />The Why.<br />The Where.<br />The When.<br />Don’t be there just to be there.<br />Don’t do it just because everyone else is.<br />
  8. 8. Who am I and Why am I here?<br />
  9. 9. Where to go first?<br /> Decide what it is you want to achieve…then find your audience.<br />
  10. 10. When … How often?<br />Understand your goals to position your company for results.<br />
  11. 11. The Content (Magnetic).<br />The Meat.<br />The Potatoes.<br />The Fluff.<br />The Call to Action.<br />Talk to convert.<br />
  12. 12. Good Question.<br /> Good marketing encourages the <br /> right conversation - Seth Godin<br />
  13. 13. My Recipe. (Content Mix) <br />
  14. 14. 1 Cup Products and Services Related Content1 Cup Events or Promotional 1 Cup News and Industry Related Stories1 Cup Shared Content from Others  <br />Topped with  Conversational Marketing (Just Talk)<br /> Questions <br /> Feedback<br /> Say Hello. Say Goodbye.<br /> Be Human.<br />
  15. 15. Time Management (Tools) <br />
  16. 16. How do I make time? <br />How do I prioritize?<br />What tools can I use to help?<br />HOW DO I MEASURE MY SUCCESS?<br />
  17. 17.
  18. 18. Social Media ROI (The Big Question)<br />“86% of B2B Companies are using social media compared to 82% B2C yet are <br />less active in their efforts then B2C”<br />WHY?<br />
  19. 19. What was the GOAL again?<br />Referrals<br />Registrations<br />Votes<br />SEO<br />Insight<br />Shares<br />Sales<br />“When we truly grasp the ability to define action and measure it, we can expand the impact of new media beyond the P&L. We can adapt business processes, inspire ingenuity, and more effectively compete for the future.” – Engage! – Brian Solis<br />
  20. 20. Guidelines. <br />(Social Media Policy)<br />
  21. 21. “Just about every major study is showing that consumer recommendations trumps any form of advertisement.” – Pete Blackshaw<br />Social Media has redefined the Art of Conversation.<br />Now go….Listen and Learn. <br />
  22. 22. @shanadouglas <br />http://shanadouglas.weebly.com/<br />facebook.com/shana.douglas<br />

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