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Revealing the new IDECORATEWEDDINGS.COM
One-of-a-kind wedding decor website iDecorateweddings.com has just launched version 2.0 in an effort to
make the site ‘shockingly intuitive’.
The iDecorate drag and drop styleboard, which allows you to be your own wedding stylist, has been
upgraded with new features and a larger interface to match its super-chic Pinterest-style home page.
iDecorates’ secret weapon is the simplicity of the homepage design, which allows infinite scrolling of
beautiful imagery with minimal effort and distraction. In an effort to mesmerize users, images take up the
majority of space.
The styleboard is an essential tool (like a budget or checklist) that couples use to communicate how they
see their wedding. Brides-to-be can easily send products and inspiration to their styleboard with a simple
click, add photos of their dress, venue or cake inspiration and share it with loved-ones and people involved
such as planners and florists etc.
Shana Buchanan, Founder and CEO said “We see our site evolving almost like Pinterest for weddings but
with a key difference – you can buy the décor you see in styled images and have it delivered to your door.
We built our first site on a very limited budget and we knew we needed to make it better. We’ve listened to
our customers and added features to make the site more user-friendly but also more cutting edge. We still
have a long-way to go. We want the wedding industry and couples to tell us what they want from a one-
stop-wedding-shop and we will keep listening and developing the site to meet the needs of brides and
grooms online.”
Summary of new enhancements:
 New ‘send to styleboard’ button makes designing your wedding as simple as ordering take-out
 Images take center stage on homepage with infinite scrolling
 A brand new look and feel with easy access to previewing, buying and sharing products
 Product info button and light box – we’ve added a ‘zoom tool’ and product information is now
beautifully laid out and easy to read with improved product descriptions
 Multiple styleboards and wishlist tool to allow users to create more than one themed package or
board at a time and save them to their profile – this is to encourage users to return to the site and
buy decor for home
 Styleboards can be used to store all your wedding products and inspiration in one place
 Responsive design where the website automatically resizes to fit the screen or device (not fully
optimized for mobile yet but we are working on this!)
 Foundation for community driven content to allow users and industry partners to be featured
 Suggested products tool – see similar products when browsing to create themed packages
 Drop images directly from your computer to your styleboard – no need to upload
 Images are nicely photographed and art directed
 Social media integration means users can easily share, interact and engage
 Information is sleek, icon free and action buttons remain hidden
 100’s of new and exclusive products have been added
GIVEAWAY: We are giving away a vase of your choice from our Lily, True Romance or Dior collections to
the first 100 users that provide feedback to influence the exciting next phase of site development. Simply
email enquiry@idecorateweddings.com with the subject SURVEY, complete a few questions and we’ll send
you a vase to iDecorate your home!
ABOUT iDECORATE: http://www.idecorateweddings.com/sites/about/
Drag, drop, design and buy online. Prepare to be addicted.
Contact:
Shana Buchanan
Founder & Chief Executive Officer
HK: +852 9319 3117
E: shana@idecorateweddings.com
Skype: shanabuchanan

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iDecorate Weddings Media Release

  • 1. Revealing the new IDECORATEWEDDINGS.COM One-of-a-kind wedding decor website iDecorateweddings.com has just launched version 2.0 in an effort to make the site ‘shockingly intuitive’. The iDecorate drag and drop styleboard, which allows you to be your own wedding stylist, has been upgraded with new features and a larger interface to match its super-chic Pinterest-style home page. iDecorates’ secret weapon is the simplicity of the homepage design, which allows infinite scrolling of beautiful imagery with minimal effort and distraction. In an effort to mesmerize users, images take up the majority of space. The styleboard is an essential tool (like a budget or checklist) that couples use to communicate how they see their wedding. Brides-to-be can easily send products and inspiration to their styleboard with a simple click, add photos of their dress, venue or cake inspiration and share it with loved-ones and people involved such as planners and florists etc. Shana Buchanan, Founder and CEO said “We see our site evolving almost like Pinterest for weddings but with a key difference – you can buy the décor you see in styled images and have it delivered to your door.
  • 2. We built our first site on a very limited budget and we knew we needed to make it better. We’ve listened to our customers and added features to make the site more user-friendly but also more cutting edge. We still have a long-way to go. We want the wedding industry and couples to tell us what they want from a one- stop-wedding-shop and we will keep listening and developing the site to meet the needs of brides and grooms online.” Summary of new enhancements:  New ‘send to styleboard’ button makes designing your wedding as simple as ordering take-out  Images take center stage on homepage with infinite scrolling  A brand new look and feel with easy access to previewing, buying and sharing products  Product info button and light box – we’ve added a ‘zoom tool’ and product information is now beautifully laid out and easy to read with improved product descriptions  Multiple styleboards and wishlist tool to allow users to create more than one themed package or board at a time and save them to their profile – this is to encourage users to return to the site and buy decor for home  Styleboards can be used to store all your wedding products and inspiration in one place  Responsive design where the website automatically resizes to fit the screen or device (not fully optimized for mobile yet but we are working on this!)  Foundation for community driven content to allow users and industry partners to be featured  Suggested products tool – see similar products when browsing to create themed packages  Drop images directly from your computer to your styleboard – no need to upload  Images are nicely photographed and art directed  Social media integration means users can easily share, interact and engage  Information is sleek, icon free and action buttons remain hidden  100’s of new and exclusive products have been added GIVEAWAY: We are giving away a vase of your choice from our Lily, True Romance or Dior collections to the first 100 users that provide feedback to influence the exciting next phase of site development. Simply email enquiry@idecorateweddings.com with the subject SURVEY, complete a few questions and we’ll send you a vase to iDecorate your home! ABOUT iDECORATE: http://www.idecorateweddings.com/sites/about/ Drag, drop, design and buy online. Prepare to be addicted. Contact: Shana Buchanan Founder & Chief Executive Officer HK: +852 9319 3117 E: shana@idecorateweddings.com Skype: shanabuchanan