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Visualization as a Rhetorical Criticism Tool


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Presentation given at the 2010 Annual EduCause Learning Initiative Meeting in Austin, TX.

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Visualization as a Rhetorical Criticism Tool

  1. 1. Picturing a Thousand W R D S Data Visualization as a Teaching Tool Shannan Butler, Ph.D Assistant Professor of Communication St. Edward’s University Presented at the 2010 ELI Annual Meeting
  2. 2. many eyes Provided by IBM’s Visual Communication Lab Their goal is to “democratize visualization and to enable a new social kind of data analysis.” Absolutely FREE!
  3. 3. many eyes 94,000 user provided data sets both textual and numeric U.S. Gov, OECD, Employment, Climate, Income, Diversity, etc. 18 Visualization Types Share data Foster discussion
  4. 4. data sets Choose one Create one View raw data as table or text Check validity & formatting
  5. 5. visualize Choose an appropriate visualization type Play with your data!
  6. 6. share Create an account Add your visualization Solicit or share feedback
  7. 7. of Tag Clouds & Word Trees
  8. 8. Cluster Criticism •Based on the work of Kenneth Burke •Select key terms based on Frequency & Intensity
  9. 9. Chart the Clusters •Identify terms that cluster around the key terms •Look for proximity, conjunctions, and cause-and-effect
  10. 10. Iraqi People
  11. 11. Construction of an Enemy in George W. Bush’s State of the Union Speech, 2003 by Nowlen, Jensen, Gibbs, Murphy, Taylor & Wang
  12. 12. Four Key Terms •Saddam Hussein •Iraq •United States / America •Iraqi People
  13. 13. Character •Deceived Hussein •Dominated •Intimidate Tools • Terrorist • Hijackers • Al Qaeda • Biological Weapons • Nuclear Weapons Action • Kill • War • Death • Hiding
  14. 14. Iraq Character •Evil •Enemy •Dictator •Regime Tools •Biological Weapon •Illegal Weapon •Burning •Rape •Mutilation •Electric Shock Action • Not disarm • Denying • Blocking • Intimidating
  15. 15. Character • Honorable • Resolute United States • • Strong Free • Brave / America • Tools Innocent • Armed Forces • Military • Power • God • Allies • Friends • U.N. Actions • Battle • Force • Risk • Peace
  16. 16. Iraqi People •Character •Brave •Oppressed •Refugee •Tools •Food •Medicine •Supplies •Action •Freedom •Liberty
  17. 17. Terms Devil •Hussein •Iraq God •America •Iraqi People
  18. 18. Tag Cloud
  19. 19. Iraqi People Word Tree
  20. 20. Iraqi People Word Tree
  21. 21. Iraqi People Word Tree
  22. 22. Iraqi People Word Tree
  23. 23. Iraqi People Word Tree
  24. 24. For More info... Weisgerber, C. & Butler, S. (2009). "Visualizing the Future of Interaction Studies: Data Visualization Applications as a Research, Pedagogical, and Presentational Tool for Interaction Scholars." Electronic Journal of Communication, 19(1-2) .