Prepared By Ahemed Shamim AnsaryPalash Chandra Das Md. Miraj Hasan Saykat Kumar Saha MBA (Regular) Daffodil International University
Presentation on—1.Define Business Research.2. State the Various types of Business Research.3. What are the Qualities and Criteria of a good BusinessResearch?4. What is the “Ice-Berg” Principle?5. “The Dangerous part of many business problems is likethe submerged portion of the Ice berg”— explain.6. Discuss the several interrelated steps in theidentification of Research Problem.
1. Define Business ResearchBusiness research is defined asthe systematic and objectiveprocess of gathering, recordingand analyzing data for aid inmaking business decision.
2. State the Various types ofBusiness ResearchThere are three types of Business Research.Such as- Exploratory Research. Descriptive Research. Causal Research.
1. Exploratory Research: Exploratoryresearch is conducted to clarify and define thenature of a problem.2. Descriptive Research: DescriptiveResearch is to describe characteristics of apopulation or phenomenon.3. Causal Research: Causal research is toidentify cause and affect relationship amongvariables.
3. What are the Qualities and Criteriaof a good Business Research?Criteria:I. The purpose of the research should beclearly defined and common concepts beused.II. It should be described in sufficient detail topermit another researcher to repeat theresearch for further advancement, keeping thecontinuity.
III. It should be carefully planned to yieldresults.IV. The report with complete frankness,flaws in procedural design.V. The analysis of data should besufficiently adequate. Its validity andreliability of the data should be checkedcarefully.
Qualities of a good research:1. Good Research is Systematic.2. Good Research is Logical.3. Good Research is Empirical.4. Good Research is Replicable.1. Good Research is Systematic: Thatresearch is structured with specified stepsto be taken in a specified sequence.
2. Good Research is Logical: Logicalreasoning makes research more meaningful inthe context of decision making.3. Good Research is Empirical: That researchis related basically to one or more aspects of areal situation and deals with concrete data.4. Good Research is Replicable: The researchresults to be verified by replicating the study andthereby building a sound basis for decisions.
As with an iceberg, only a small proportion of manythings is clearly evident. Most problems are muchdeeper than they at first appear.
5. “The Dangerous part of manybusiness problems is like thesubmerged portion of the Ice berg”The principle indicating that the dangerouspart of many research problems is neithervisible to nor understood by researchers
Most of the problems are unclear & hidden Just look as iceberg where only 10% is visible. Just like what happen with “new” coke case A researcher’s main concentration should be on finding out hidden (submerged) part of problem Without chalking out the problem at the beginning, whole research work might be spoiled. It is dangerous.
6. Discuss the several interrelated steps in the identification of Research Problem.1.Ascertain the decision maker’s objectives: The researchers can’t discover the actual problem because they lack sufficiently detailed information.
2. Understand the background of the problem:a. A situation analysis i.e. preliminary investigation is the logical first step in defining the problem.b. Background information about the previous event and why those events occurred.c. The problem must be diagnosed exclusively by exercising managerial judgment.
3. Isolate and identify the problem, not the symptoms:Anticipating all the dimensions of the problem is impossiblefor the researcher.4. Determine the unit of analysis: The researcher mustspecify as to whether the level of in investigation will focus.5. Determine the relevant variables: A variable is a set ofmutually exclusive properties. The factors influencing theproblem is called variable. Mother Malnutrition ------------------------------- Child’s Death Independent Dependent6. State the research questions (Hypotheses) and researchobjectives: Research objectives are derived from theproblem definition.