Social Media Strategy
INTRODUCTION
Shalini Bahl, PhD
Mindfulness & Personal Branding
M Factor & Mindful Universe
SCH MGMT ...
Agenda
 Class Overview
 Syllabus
• Goals & Expectations
• The Schedule
• Deliverables
• Grading
• Course Material
• Tech...
Do You Have A Social Media Strategy
Endless Possibilities…
Distinguish Yourself
Be A Thought Leader
Change The World
"We use Facebook to schedule the
protests, Twitter to coordinate, and
YouTube to tell the world."Fawaz Rashed
Egyptian Rev...
“If you have been affected by this storm and need help, post
what you need, your neighbors in Monson will come to your
aid...
CLASS OVERVIEW
Innovative. Authentic. Mindful.
1
Question
Observe
Experiment
Network
?
2
Engage
Educate
Inspire
Collaborate
2
Full Attention
Purposeful
Kind
Active, Not Reactive
SYLLABUS
• Goals & Expectations
• The Schedule
• Deliverables
• Grading
• Course Material
• Technical help
Class Goals
New
Mindset
Strategy
Best
Practices
Online
Presence
Expectations
• Responsible for learning
• Collaborative learning
• Using social media
• Reading, thinking, creating, & imp...
The Schedule
Deliverables
1. Activities
Join Ning
Social Media Audit
Twitter
LinkedIn
Hootsuite & Schedule
Google Hangout
Social Media ...
Grading
NAVIGATING BLACKBOARD
• Email: shalini@themindfulnessconnection.com
• Website: http://mindfulsocialmedia.org/
• Blogs: Mindful Universe Blog
• L...
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Social Media Strategy: Orientation For 697SM MBA Class

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This is the orientation for the social media strategy class that I teach for the blended (Online and full time MBA students) program.

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  • COURSE CONTENTHow it is organizedWhere to participateBy when
  • Social Media Strategy: Orientation For 697SM MBA Class

    1. 1. Social Media Strategy INTRODUCTION Shalini Bahl, PhD Mindfulness & Personal Branding M Factor & Mindful Universe SCH MGMT 697SM – 01 Innovative, Authentic, & Mindful Use of Social Media Strategy
    2. 2. Agenda  Class Overview  Syllabus • Goals & Expectations • The Schedule • Deliverables • Grading • Course Material • Technical help  Navigating Blackboard & Ning
    3. 3. Do You Have A Social Media Strategy
    4. 4. Endless Possibilities… Distinguish Yourself Be A Thought Leader Change The World
    5. 5. "We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."Fawaz Rashed Egyptian Revolution Using Social Media
    6. 6. “If you have been affected by this storm and need help, post what you need, your neighbors in Monson will come to your aid. We are a strong community and I know we can get through this” ~ Laura Sauriol Post Tornado Help On Facebook
    7. 7. CLASS OVERVIEW Innovative. Authentic. Mindful.
    8. 8. 1 Question Observe Experiment Network ?
    9. 9. 2 Engage Educate Inspire Collaborate
    10. 10. 2 Full Attention Purposeful Kind Active, Not Reactive
    11. 11. SYLLABUS • Goals & Expectations • The Schedule • Deliverables • Grading • Course Material • Technical help
    12. 12. Class Goals New Mindset Strategy Best Practices Online Presence
    13. 13. Expectations • Responsible for learning • Collaborative learning • Using social media • Reading, thinking, creating, & implementing • Assessed on efforts and contributions • CREATE A SCHEDULE
    14. 14. The Schedule
    15. 15. Deliverables 1. Activities Join Ning Social Media Audit Twitter LinkedIn Hootsuite & Schedule Google Hangout Social Media Plan 2. Discussions Innovator’s Journal Discussion Board Blog Posts & Comments 3. Class Participation 4. Final Presentation 5. Hootsuite Certification (optional)
    16. 16. Grading
    17. 17. NAVIGATING BLACKBOARD
    18. 18. • Email: shalini@themindfulnessconnection.com • Website: http://mindfulsocialmedia.org/ • Blogs: Mindful Universe Blog • LinkedIn: http://www.linkedin.com/in/shalinibahl • SlideShare: http://www.slideshare.net/ShaliniBahl • Facebook: https://www.facebook.com/MindfulUniverse Ways to connect with me Thank You For Participating!

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