Bangladesh is traditionally an agro-based country for geographical reasons. Historically agricultural products play a major role in the GDP of the country. Recent statistical data shows that agricultural products are now at 3rd position in the sectoral share of GDP.
The economic condition, per capita income and quality of life of Bangladesh can be improved if proper emphasis is given on the agricultural sector and appropriate promotion strategy for the agricultural industry is undertaken. This promotion strategy should be undertaken in different scales on the basis of need and priority.
In Bangladesh there are lots of National level goals and policies for industrial promotion and there are also some Local level plans; but the intermediate stage (Regional level) between these two is always neglected. National level plans are always too broad on the other hand Local level plans are too specific. A combination of these two scales of planning is needed for quick and efficient improvement strategy.
In this study Regional promotional strategy for two agricultural products in two different districts (Jute-Shariatpur; Sweetmeat-Rajbari) is discussed to minimize the above mentioned gap between National and Local level.