Swot presentation

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Swot presentation

  1. 1. SWOT Analysis
  2. 2. Analysing a company’s: SWOT Analysis • Strengths • Weaknesses • Opportunities • Threats
  3. 3. History of SWOT Analysis • Developed at Stanford • Funded by Fortune 500 companies • Took 9 years to develop • Involved 5000 interviews
  4. 4. SWOT Analysis is… … A strategic planning tool that separates influences on a business’s future success into internal and external factors.
  5. 5. • Define realistic goals • Improve capability • Overcome weaknesses with strengths • Identify threats than can be turned into opportunities SWOT Analysis allows businesses to…
  6. 6. A SWOT Matrix… …separates and compares internal and external influencers: Internal strengths, weaknesses External opportunities, threats
  7. 7. A strength • Superior product quality • Lowest price • Best expertise • Location Can be a competitive advantage like…
  8. 8. A weakness • A tired brand • Inferior location • High overheads • A lack of R&D Can be a disadvantage such as…
  9. 9. An opportunity can be… • A regulatory or tax change • A high-profile event (marketing opportunity) • An untapped market • A gap left by a failed competitor
  10. 10. A threat can be… • Unfavourable regulation changes • A new entrant into the market • Problems with the economy • Market shrinkage
  11. 11. Strategies that can come from SWOT Analysis… S-O W-O S-T W-T Strategies
  12. 12. Matching strengths to opportunities Otherwise known as: S-O or Maxi-Maxi strategy Using a strength to maximise an opportunity
  13. 13. Matching weaknesses to opportunities W-O or Mini-Maxi strategy Improving capability to maximise an opportunity Otherwise known as:
  14. 14. Matching strengths to threats S-T or Maxi-Mini strategy Minimising a threat with a strength Otherwise known as:
  15. 15. Matching weaknesses to threats W-T or Mini-Mini strategy Minimising weaknesses and threats at same time (often last choice) Otherwise known as:
  16. 16. Business.govt.nz provides free access to a wide range of resources, including tools and interactive content. It acts as a gateway to government and private sector business information, news and services. Next steps: Find out more with Business.govt.nz: • Assess the health of your marketing • Cash flow forecasting • Quick start business plan tool

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