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PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
PRICE DISCOUNTS AND ALLOWANCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
PROMOTIONAL   PRICING ,[object Object],[object Object],[object Object]
TYPES OF PROMOTIONAL PRICING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DIFFERENTIATED PRICING ,[object Object],[object Object],[object Object]

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Pricing strategies(philip kotler)

  • 1. PRICING STRATEGIES (Philip Kotler) By: Shailja Pathak
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  • 18. LEGAL ASPECTS AND ETHICS OF PRICING Controlling market in terms of product quality or advertising, by engaging in pricing practices that can unfairly reduce competition or harm consumers directly, through fraud and deception .
  • 19. © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Legal Aspects and Ethics of Pricing Price fixing Price discrimination Predatory pricing Deceptive or illegal price advertising Legal Aspects and Ethics of Pricing
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