Social media marketing refers to the process of promoting a brand, product, or service through social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and others. It involves creating and sharing content, engaging with followers, and analyzing performance to reach and engage with a target audience. Social media planning is the process of developing a strategy for social media marketing. It involves identifying goals, selecting the right social media platforms, determining target audiences, creating a content calendar, and defining metrics to measure success. By planning ahead, businesses can create a cohesive social media presence that aligns with their overall marketing goals and helps them reach their target audience more effectively. A successful social media marketing campaign requires a deep understanding of the target audience, knowledge of the platforms, creative content creation, and consistent engagement. By planning and executing a social media marketing strategy, businesses can build brand awareness, drive traffic to their website, and ultimately increase sales and revenue.