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Big Rules of Competitive Intelligence (CI)

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Big Rules of Competitive Intelligence (CI)
Lessons from Successful (and Failed) Strategies Building a Competitive Intelligence function in B2B Technology

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Big Rules of Competitive Intelligence (CI)

  1. 1. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  2. 2. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  3. 3. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  4. 4. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  5. 5. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  6. 6. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Reactive – Tiger Teams Coordinated – POC Resourced – Established Trusted – Ingrained
  7. 7. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Strategy Team Structure Process Content
  8. 8. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  9. 9. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Market Product Sales Customer Image  credit:  2007,  Wikimedia,  S.B.  
  10. 10. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Image  credit:  2007,  Wikimedia,  W.G.  Sco<  
  11. 11. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Image  credit:  2009,  Wikimedia,  E.  Charlton  
  12. 12. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Image  credit:  1967,  Wikimedia,  J.  Good  
  13. 13. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan   Image  credit:  2007,  Wikimedia,  T.S.  Lee  
  14. 14. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  15. 15. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  16. 16. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  
  17. 17. Big Rules of Competitive Intelligence Engage, Share @ShahinKhan  

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