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12 Crucial Points to Brand Yourself on Social Media

Dr. Shahab Anari presents 12 crucial tips to brand yourself on social media

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12 Crucial Points to Brand Yourself on Social Media

  1. 1. Dr. Shahab Anari’s tips on Personal Branding Dr. Shahab Anari Personal Branding Strategist, Professional Coach
  2. 2. Dr. S. Anari Personal Branding Strategist, Professional Coach 12 Crucial Tips to Brand Yourself on Social Media
  3. 3. Dr. S. Anari Personal Branding Strategist, Professional Coach 1. Know who you are and what you want to say to your audience.
  4. 4. Dr. S. Anari Personal Branding Strategist, Professional Coach “Before you can establish or develop your expertise, you have to decide what you want to be known for.” -Kevan Lee
  5. 5. Dr. S. Anari Personal Branding Strategist, Professional Coach Professional Profile 2. Keep the same name, profile, photo, and look across your social profiles.
  6. 6. Dr. S. Anari Personal Branding Strategist, Professional Coach Consistency is one the 3 C’s of branding. Do all your social media pics, bios and messages convey the same perceptions?
  7. 7. Dr. S. Anari Personal Branding Strategist, Professional Coach 3. Define your target audience.
  8. 8. Dr. S. Anari Personal Branding Strategist, Professional Coach Think about the demographics (age, gender, income, geography, nationality, …) and psychographics (their hobbies, their favorite TV shows, their political beliefs, …) of the people who you would like to reach. Specify in detail.
  9. 9. Dr. S. Anari Personal Branding Strategist, Professional Coach 4. Create a two-way conversation with your followers/connections.
  10. 10. Dr. S. Anari Personal Branding Strategist, Professional Coach It’s been said over and over that in order to engage your followers, don’t talk AT them, but talk TO them.
  11. 11. Dr. S. Anari Personal Branding Strategist, Professional Coach 5. Go visual.
  12. 12. Dr. S. Anari Personal Branding Strategist, Professional Coach “Video is a powerful way to create emotional connections when you can’t be there in person. You can deliver a complete communication and engage in conversations with the viewer. Real-time video creates the closest possible approximation of a face-to- face meeting.” -William Arruda
  13. 13. Dr. S. Anari Personal Branding Strategist, Professional Coach 6. Throw contests, giveaways, and promotions exclusive to your followers.
  14. 14. Dr. S. Anari Personal Branding Strategist, Professional Coach Let your followers know that they’re one step closer to you than the normal guy out there.
  15. 15. Dr. S. Anari Personal Branding Strategist, Professional Coach 7. Tie your posts to current events or trends.
  16. 16. Dr. S. Anari Personal Branding Strategist, Professional Coach A living example of the great use of this tip is Guy Kawasaki. Just follow him on social media and you’ll see what he does.
  17. 17. Dr. S. Anari Personal Branding Strategist, Professional Coach 8. Plan a calendar of social media activity in advance.
  18. 18. Dr. S. Anari Personal Branding Strategist, Professional Coach Figure out how frequently you should post, what time of the day is best for each platform, and what topics you’re going to cover in any specific period of time.
  19. 19. Dr. S. Anari Personal Branding Strategist, Professional Coach 9. Post regularly.
  20. 20. Dr. S. Anari Personal Branding Strategist, Professional Coach I’ve done this on my Instagram page for almost a year now and you can see the result for yourself.
  21. 21. Dr. S. Anari Personal Branding Strategist, Professional Coach 10. Drive readers to your website.
  22. 22. Dr. S. Anari Personal Branding Strategist, Professional Coach If you drive your audience to your website and get them to join your mailing list, you’ll always be in control of when and how often you’d want to contact them.
  23. 23. Dr. S. Anari Personal Branding Strategist, Professional Coach 11. Test, test and test.
  24. 24. Dr. S. Anari Personal Branding Strategist, Professional Coach “You can’t improve what you can’t measure.” -Peter Drucker
  25. 25. Dr. S. Anari Personal Branding Strategist, Professional Coach 12. Givers Gain.
  26. 26. Dr. S. Anari Personal Branding Strategist, Professional Coach Share people’s good stuff, comment kindly on their posts, like what they’ve written, and show care for what they’re doing. They’ll feel obliged to reciprocate.
  27. 27. Dr. S. Anari Personal Branding Strategist, Professional Coach 3 C’s of Personal Branding Clarity Consistency Constancy
  28. 28. Dr. S. Anari Personal Branding Strategist, Professional Coach 1. Be a face 2. Complete your profile. 3. Brand it. 4. Adapt your 3D Brand Bio to a LinkedIn summary.
  29. 29. Dr. S. Anari Personal Branding Strategist, Professional Coach 5. Make your reader care! 6. Use recommendations to your benefit. 7. Use the three hyperlinks wisely. 8. Embed a video. 9. Show who you are with groups.
  30. 30. Dr. S. Anari Personal Branding Strategist, Professional Coach 1. Reflect a holistic mix of the professional and social YOU. 2. Use groups to manage how you interact with people. 3. Begin and participate in conversations.
  31. 31. Dr. S. Anari Personal Branding Strategist, Professional Coach 1. Valuable tool for business. 2. Gets noticed by journalists. 3. Observe 80-20 professional to personal. 4. Point to your content elsewhere. 5. Generously retweet.
  32. 32. Dr. S. Anari Personal Branding Strategist, Professional Coach Brand Yourself! LEAVE YOUR MARK ON EVERYTHING YOU DO!
  33. 33. Dr. S. Anari Personal Branding Strategist, Professional Coach Connect with me on Facebook Instagram LinkedIn Twitter www.shahabanari.ca

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